KINLEY ROATS

- Support over 300 attorneys across the Real Estate and Financial Services department in developing, executing marketing strategies, campaigns, internal communications, event planning and social media.

- Prepare and support practice group's client alerts, newsletters, publications, and external client announcements.

- Assist in the development and execution of marketing strategies to increase brand awareness and drive business growth.

- Colloborate with the business development team to develop sales materials, presentations, and proposals that align with the company's messaging.

- Plan and coordinate industry meetings and trade shows to promote our services and build brand awareness.

- Track and report on marketing metrics and KPIs to measure the effectiveness of marketing initiatives and identify areas for improvement.

- Develop and support RFP and pitch response strategy, including intelligence research and drafting targeted materials for a strategic response.

- Lead responses to surveys & submissions for the REFS department (Chambers, Legal 500, etc.)

- Continually improve marketing materials for internal and external communications.

• Generated press releases to inform the public of attorney's speaking events, published works, public involvement and more
• Planned and executed successful marketing events including but not limited to client dinners and attorney functions
• Developed content for various social media platforms including
• Instagram, LinkedIn and Twitter
• Designed and distributed marketing collateral to internal and external parties
• Planned and attended industry trade shows and other events to market the firm to prospective clients
• Organized and executed firm-sponsored events to retain and grow relationships with current clients
• Developed pitches to aid attorneys in the successful conversion of prospects into clients.

• Met with prospective patients to discuss treatment options and cost
• Communicated with various insurance companies regarding patient benefits
• Submitted applications and managed payments from third party financing.

• Created outreach content to inform pertinent parties about upcoming events
• Planned and organized events for appreciation and fundraising purposes
• Communicated with media outlets, journalists, and other influencers to advertise and market events
• Stayed within the allotted budget for each event.

• Managed project team throughout summer 2020, creating different educational projects for students to complete from home
• Closely monitored the team's work-from-home progress
• Facilitated meetings between parties to collaborate on the design process
• Communicated to schedule delivery, created deadlines and assessed student’s needs
• Tracked project details, reviewed drafts and offered feedback to tutors and administrators.

• Managed a team of 14 tutors administering education service to over 50 students ranging from kindergarten through 5th grade
• Tracked and reported progress of enrolled students to program director
• Increased number of tutors from 3 to 14 through on-campus and email marketing
• Created tutor schedules, maintained communication using tools such as Outlook, Skype and teleconference meetings.