Kira LANCIAN
Seattle,WA
Summary
Results-driven marketing professional with a solid background in developing and implementing effective Email Marketing strategies, Social Media Marketing, and Online Advertising. Known for consistently delivering engaging content that drives customer interaction and loyalty. Collaborative team player with a strong focus on achieving results and adapting to changing market needs. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
7
7
years of professional experience
4
4
Certification
Work History
CEO
TenX Seattle Marketing Agency
07.2023 - Current
- Assisted in developing targeted email campaigns to enhance customer engagement.
- Supported segmentation strategies to deliver personalized content based on user behavior.
- Collaborated with design team to create visually appealing email templates.
- Conducted A/B testing on subject lines and content for performance optimization.
- Monitored email campaign performance metrics to identify areas for improvement.
- Enhanced subscriber growth, creating compelling incentives for sign-ups and promoting the mailing list across multiple channels.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Coordinated with design and media teams to develop high-quality creative assets.
- Devised content strategy to effectively engage target audiences.
- Oversaw the preparation of marketing copy, images, videos, emails, and other collateral.
- Created and managed social media campaigns to increase brand engagement.
- Collaborated with designers to produce visually stunning email creatives that captivated audiences and supported branding efforts.
- Developed comprehensive testing strategies to evaluate subject lines, content variations, and send times for optimal results.
- Developed comprehensive marketing strategies to enhance brand visibility and client engagement.
CEO
GearUp Digital Agency LLC
07.2023 - 04.2025
- Developed and executed targeted advertising campaigns across multiple digital platforms.
- Analyzed market trends to optimize advertising strategies and improve engagement rates.
- Collaborated with creative teams to produce compelling ad content that aligns with brand messaging.
- Managed budgets for advertising initiatives, ensuring efficient allocation of resources.
- Monitored campaign performance metrics to drive continuous improvement in advertising effectiveness.
- Facilitated communication between stakeholders to align advertising goals with overall business objectives.
- Conducted competitor analysis to identify opportunities for differentiation in advertising approaches.
- Elevated overall campaign effectiveness through ongoing collaboration with graphic designers, copywriters, and account managers.
- Kept up-to-date with industry trends and best practices to ensure cutting-edge advertising techniques were employed.
- Retained high-value clients by consistently delivering innovative advertising solutions aligned with their strategic objectives.
- Drove client revenue growth with targeted advertising campaigns that successfully differentiated their products and services from the competition.
- Enhanced client satisfaction with creative and effective advertising solutions tailored to their specific needs.
- Developed compelling copy and visual content for a diverse range of print, digital, and social media platforms.
- Leveraged social media platforms to extend the reach of campaigns, fostering greater engagement among potential customers.
- Planned and prepared advertising and promotional material to increase sales of products or services and work with customers, company officials and advertising agencies.
Freelance Email Marketer (Amazon Store)
Private Client (Amazon Marketplace)
04.2018 - 06.2023
- Developed and executed targeted email marketing campaigns to promote Amazon product listings, drive sales, and enhance customer retention.
- Managed approximately 70-100 incoming emails and faxes per day from customers
- Designed engaging email templates and content for promotions, product launches, and seasonal campaigns.
- Managed customer segmentation and personalized email sequences based on purchase behavior and engagement history.
- Monitored and analyzed campaign performance metrics (open rates, click-through rates, conversions) to continually optimize strategies.
- Coordinated with product and customer service teams to address customer feedback and improve communication strategies.
- Designed and deployed email campaigns to increase product reviews, upsell complementary products, and recover abandoned carts.
- Collaborated with graphic designers to create visually appealing email layouts optimized for mobile devices.
- Built and maintained segmented email lists to deliver relevant content to different customer groups.
- Tracked and reported key metrics, making data-driven recommendations to enhance future campaigns.
- Provided strategic input on promotional calendar planning and customer engagement initiatives.
Education
Marketing
Cardone University
Online Class06-2025
Associate of Arts - Business Administration
American InterContinental University
Arizona City, AZ Online School05-2023
Agency Business
Entre Institute
Online Class12-2021
Skills
- Communication: Build trust and strong relationships through honest, open, and proactive communication
- Email Marketing: Design, write, and manage high-performing email campaigns, including newsletters, automated flows, and sales sequences
- Leadership and Vision: Successfully led and grew a Marketing Agency, setting clear goals and inspiring teams to deliver outstanding results
- Copywriting Expertise: Craft persuasive, engaging copy for websites, ads, and email campaigns that attract, educate, and convert customers
- Brand Storytelling: Create compelling brand stories and messaging that connect with target audiences and build loyalty
- Data-driven Decision Making: Analyze campaign performance and use insights to optimize marketing tactics for the best results
Accomplishments
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Created an automated flows (CRM) that captured the first-time shoppers into loyal fans
- Supervised team of 10 staff members.
- Collaborated with team of 10 in creating social media contents for our clients
- Achieved systematic workflows by introducing Entresoft for email automation sequence tasks
Certification
- 10X Marketing Certification by Cardone University
- Agency Business Certification by Entre Institute
- Affiliate Marketing Certification by Entre Institute
- Authority Business Certification by Entre Institute
Languages
English
Professional Working
Filipino
Native or Bilingual
Interests
- Fashion Style
- Dancing
- I have a passion for photography and editing photos
- Cooking
- Tech enthusiast, passionate about exploring the latest advancements and innovations
- Creative Writing
- Blogging/Vlogging
Timeline
CEO
TenX Seattle Marketing Agency
07.2023 - Current
CEO
GearUp Digital Agency LLC
07.2023 - 04.2025
Freelance Email Marketer (Amazon Store)
Private Client (Amazon Marketplace)
04.2018 - 06.2023
Marketing
Cardone University
Associate of Arts - Business Administration
American InterContinental University
Agency Business
Entre Institute
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