KIRA SULLIVAN

• Leading global strategic marketing and portfolio planning activities, partnering with R&D and cross-functional leaders to guide pipeline priorities and long-term growth strategy.
• Revised and updated the Urology Strategic Planning process to improve strategic rigor, alignment, and executive decision-making. Responsible for operationalizing, coordinating and refreshing the cross functional annual updates and collaboration.
• Established and led global Advisory Board strategy and built out two successful global meetings over the course of one year, focused on KOL relationship development, translating unmet needs to high impact NPD, and high-growth adjacencies.
• Directing evaluation of digital and robotic innovation opportunities, developing near, mid, and long-term portfolio roadmaps alongside revamping Urology digital strategy.
• Contributed to inorganic growth strategy through portfolio gap analysis and adjacency expansion through in depth research of high growth markets and target partners.

• Led enterprise-level, cross-functional initiatives spanning R&D, Marketing, Medical Affairs, and external partners.
• Served as commercial project lead for single-use endoscopy sustainability, endobariatrics, CADe/x partnerships, and strategic planning with executive leadership.
• Facilitated stakeholder meetings to gather requirements, feedback, and improvement on projects.
• Collaborated and managed external consultants when additional resources were necessary for a particular commercial project.
• Facilitated executive workshops to align stakeholders, define strategy, and drive delivery of key milestones.
• Coordinated cross-functional teams to ensure project alignment and communication.

• Owned upstream strategy and portfolio vision for metabolic endoscopy.
• Led global market research, opportunity sizing, and competitive analysis.
• Developed business cases contributing to the acquisition of Apollo Endosurgery.
• Led R&D teams on exploratory and upstream internal new product development, including VOC, animal labs, and pre clinical trials.

• Led strategy and execution (upstream and downstream) for a $40M+ global franchise across the product lifecycle.
• Launched first esophageal stent in over a decade.
• Spearheaded diligence and business case for acquisition of B. Braun’s Endoluminal Vacuum Therapy.
• Founded CSR initiative delivering 1,400+ stents to underserved patients in East Africa.
• Managed entire product lifecycle from concept through launch, post-market evaluation, sustaining, and EOL.
• Conducted market research to identify customer needs and product opportunities.
• Analyzed competitive landscape to inform strategic product positioning initiatives.

Duke University Hospital - RN

• Float pool experience across adult med surg specialities including PACU, Ortho, Neuro + Neuro Surgery, Cardiac Telemetry, Step Down Units and Critial Care Transport.

Atlantic Health System - Overlook Medical Center - RN

• Charge nurse on 21 bed GI/Urology Floor
• IV team
• EPIC super user and nurse trainer

Kindred Health Care - RN -> Assistant Director of Nursing

• Progressed from bedside RN to Assistant Director of Nursing, leading teams of up to 30 staff and managing 90 bed facility.
• Drove quality improvement initiatives improving Medicare ratings and patient satisfaction outcomes.
• Led staffing, training, audit remediation, and multidisciplinary care coordination.
• Developed leadership foundation in high-acuity, regulated healthcare environments.