Summary
Overview
Work History
Education
Skills
Training
References
Affiliations
Accomplishments
Timeline
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Kirk Allen Masterson

Louisville

Summary

Sales leader with a strong record in executing safety programs and building high-performing teams. Achieved substantial revenue growth through strategic sales management and effective expense control. Skilled in cultivating partnerships, retaining key accounts, and expanding profit channels. Expertise in pricing models, vendor relations, and territory expansion.

Overview

25
25
years of professional experience

Work History

Sales Manager, Kentucky/Indiana

EnviroServe
Louisville
10.2024 - Current
  • Executing sales strategy within a defined sales territory of southern Indiana and Kentucky markets.
  • Achieve sales goals, grow new accounts and year-over-year metric improvements.
  • Alcoa Warrick Power Plant annual contract, 3-4 million revenue.
  • Manage large industrial cleaning and waste projects at Alcoa, GAF, Owensboro Grain and ADM plants to list a few.
  • SABIC Chemical Plant, $400K Lake Tank project, penetrated the largest chemical plant in the Midwest.
  • Largest month of the calendar year in 2024 was December, my 90 day mark. $720K in revenue billed out at Newburgh office.
  • 2025 calendar year sold 3.5 million January-July.
  • Mentored Peyton Robinson from entry level sales to an account manager in Chicago now! I rode along, taught her how to conduct proper sales calls, how to prospect, how to sell on the front end and execute the back in work, conduct bids, negotiate bids and how to leverage relationships to win when we are higher in price.
  • Instructed regarding proper ppe and safety when conducting site walks and encouraged her to keep our teams engaged on job sites through safety and on site execution.
  • Taught her how to engage with operations and other departments properly to ensure we are focused on internal relationships as well as customer relationships.
  • Entire process started at MAC but took six months to finish.

Director of Sales

MAC Industrial Services
Evansville
03.2021 - 10.2024
  • Company Overview: Provider of Industrial services, Safety and Maintenance for Power plants and Grain locations.
  • Leading a high performing team of salespeople primarily in southern Indiana and Western, KY areas.
  • The sales team consists of Union coatings and flooring as well as a non-union Industrial cleaning professionals side of the business.
  • Attending and leading sales calls, lead, teaching and coaching alongside sales team members.
  • Negotiate contracts and produce quotes for projects and bids.
  • Conduct daily ride along activity while managing my total work load, ensure CRM execution as well as team metrics are achieved.
  • Sold daily contract, Duke Gibson $100,00 a month in revenue.
  • Sold daily contract, Alcoa Warrick, 3-4 million annual revenue.
  • Daily contract work sold at Green Plains Ethanol plant. 1 million annual revenue.
  • Daily contract work sold at Consolidated Grain, Owensboro Grain, and GAF plants.
  • Increased total sales revenue from $100,000 a month to $650,000 a month within a my first 12 month window and sustained said business while I worked at MAC.
  • Sold high margin work, 30+% consistently.
  • 92% success rate on jobs bid, ability to root cause w/ key relationships in market lead to that success.
  • Lead a sales team of (4), achieving +20% revenue growth over all business.
  • Managed all P&L, Contracts & relationships for Industrial Cleaning, Coatings & Commercial businesses.
  • Safety audits and safety execution on job sites, our team conducted and managed those and collaborated w/ customers in regards.
  • Provider of Industrial services, Safety and Maintenance for Power plants and Grain locations.

Western District Sales & Operations Manager

MPW
Hebron
12.2016 - 02.2021
  • Company Overview: Provider of Industrial Services, Safety and Maintenance for Automotive, Power Plants, Steel Mills, Car Manufacturing Plants and other industrial companies.
  • Currently leading a high performing district that spans 6 midwestern states with a team that includes (9) sales managers, (6) branch managers, (1) district safety manager and 500+ indirect field employees.
  • Performing to exceed a budget of 40 million dollars in revenue in 2021 with goals of achieving 42+ million in 2022.
  • Managing not only sales but all operational functions of the business, Union and Non-Union, safety and solely responsible for positive P&L achievement.
  • Increased profits: +12% vs prior year by growing revenue and reducing subcontractor utilization, tightening up on safety on the job sites and selling the value of raising the bill rate due to performance.
  • Decreased safety incidents: Year after year decrease in safety recordables and first aids. Proven track record of less than 1 recordable per branch per year by end of 2021.
  • Increased market Share: 28 Million to 34 million from 2017 to 2021; Added new sales accounts/contracts and expanded our work scope into aluminum manufacturing markets.
  • Implementation of a positive sales strategy driven by safety and innovation.
  • Sold & solely Managed Alcoa Power & Kaiser Aluminum National Contract.
  • Provider of Industrial Services, Safety and Maintenance for Automotive, Power Plants, Steel Mills, Car Manufacturing Plants and other industrial companies.

District Manager, Indiana (Convenient & Grocery) Kentucky (On Premise)

Coca Cola Enterprises/Monster Energy
Evansville
01.2001 - 12.2016
  • Company Overview: Beverage distributor owned and managed by CCE. Distributorship covered most of Indiana, Ohio and Kentucky territories.
  • While in Evansville, Indiana I was able to manage a sales team of 10 field sales reps within the grocery and c-store channels.
  • Motivating through leading, teaching, and coaching.
  • I was able to teach my team members how to connect with the customer, beat the competition and execute priorities on a weekly, monthly and quarterly basis.
  • While in Louisville I managed the On-Premise team of 14, executing bar/restaurant, high school and university as well as health and hospital channel business.
  • Conducted daily ride along activity, measuring team performance as well as CRM execution.
  • Creating Business Growth: Created 20% growth in new product placement within the c-store channel representing $400K in incremental growth in 2011.
  • Connecting with the Customer: Sold Salem and Corydon Central High Schools both on 6 year contracts in 2013, taking the business that had been Pepsi’s for over a decade.
  • Beverage distributor owned and managed by CCE. Distributorship covered most of Indiana, Ohio and Kentucky territories.

Regional Sales Manager, Indiana/Kentucky

Monster Energy
01.2001 - 12.2016
  • Company Overview: Innovative Energy drink beverage supplier that brought beverages that touched each consumer category from Energy to sports drinks, Java’s and recovery.
  • Motivated a highly diverse distributor network of Coca Cola distributors having the support of (2) Area Sales Managers within a 2 state radius in the Midwest.
  • Responsible for management and implementation of sales strategies, incentive programs as well as yearly business plans/reviews.
  • Relationships are Key: Grew the territory from -3% growth to positive 16% in year one. This success was due to the ability to quickly establish positive relationships not only with Coca Cola leadership, but also at team level.
  • I’d then leverage those same relationships towards execution in the field, driving positive results.
  • Program Implementation: Developed marketing initiative in Indianapolis driving sales growth of 28% within the largest market in the territory.
  • Innovative Energy drink beverage supplier that brought beverages that touched each consumer category from Energy to sports drinks, Java’s and recovery.

Education

Bachelor’s degree - Biblical Studies

International Bible College
San Antonio, Texas
01.2001

Skills

  • Safety program execution
  • Expense control/P&L
  • Regional sales and operational management
  • Development of a high-performing team
  • KPI and cost savings reporting
  • Sales strategy implementation
  • Customer management
  • Regional budget and national forecasting

Training

  • CRM Trained, several applications
  • Janek Sales Strategy Trained
  • Proficient in all Microsoft Products

References

  • Anastacia Lystra, Senior Buyer @ Alcoa Warrick, Newburgh, IN 812.431.0352 or 812. 549.2921
  • Seth Bunton, Regional Manager, Mark Anthony Brands, Ohio, 513.560.6664
  • Dennis DellaMorta, IT Director, Coca Cola, St John, Florida, 502.439.7838
  • Kevin Webb, Sales Manager, EnviroServe, San Antonio, Texas, 812.470.2994

Affiliations

  • Enjoy spending time with my family, attending my kids college games and weightlifting.

Accomplishments

  • 2024 Sales team Rookie of the Year @ EnviroServe
  • 2017 Salesman of the Year @ MPW Services

Timeline

Sales Manager, Kentucky/Indiana

EnviroServe
10.2024 - Current

Director of Sales

MAC Industrial Services
03.2021 - 10.2024

Western District Sales & Operations Manager

MPW
12.2016 - 02.2021

District Manager, Indiana (Convenient & Grocery) Kentucky (On Premise)

Coca Cola Enterprises/Monster Energy
01.2001 - 12.2016

Regional Sales Manager, Indiana/Kentucky

Monster Energy
01.2001 - 12.2016

Bachelor’s degree - Biblical Studies

International Bible College

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