Kirk Weldon Dyer

Manage Out-of-Home (OOH) media planning and execution for Nike and Jordan Brand, supporting high-profile campaign la product storytelling, and seasonal marketing initiatives. Serve as a key client partner, collaborating with cross-functional team to develop, execute, and optimize media strategies across priority U.S. markets. Ensure on-time campaign delivery and flaw execution from planning through reporting.

Key Responsibilities & Wins:
• Lead day-to-day planning, buying, and execution of OOH media across priority Nike and Jordan campaigns, including reta product launch, and brand storytelling efforts.
• Own the end-to-end development of media grids, RFPs, posting instructions, and proof of performance (POP) reporting, en accuracy and consistency across all campaign deliverables.
• Work cross-functionally with the Billups Investment, Design, and Platform Solutions teams to support innovative media solu that align with brand objectives.
• Strengthen agency-client relationships by maintaining clear communication and providing strategic input to maximize OOH and budget efficiency.
• Successfully contributed to high-visibility moments such as Nike’s Air Max Day, Jordan World of Flight retail launches, and athlete storytelling campaigns.
• Track, manage, and report on active campaign timelines, media placements, and attribution studies to ensure campaign he performance transparency.

Developed and led seasonal marketing full funnel journeys promoting performance and lifestyle products throughout Nike's Digital ecosystem and Nike social media channels. Managed cross-functional teams and coordinated cross functional marketing functions across various geographies to ensure a unified marketing approach. Cultivated and strengthened strategic partnerships with top industry players, bolstering the brand's market positioning and collaborative endeavors. Fostered collaborative relationships with cross functional teams, actively contributing to the definition of consumer journeys to enhance the overall brand experience. Utilized data analysis to identify consumer behavior trends and devised innovative strategies to enhance consumer connectivity and engagement.

Key Wins:

• Built global 2023-2024 NBA City Edition integrated marketing plan, to ensure seamless consumer journeys across Nike channels. Led cross functional teams to achieve remarkable 200% growth in sales. Included creation of platform appropriate content for social, nike.com, and apps.
• Led Ted Lasso x Nike marketing plan, ensuring alignment with brand objectives. Transitioning from supporting role to lead position, demonstrating adaptability and commitment to project success.
• Supported FA23 work, playing a crucial role in establishing era of branded basketball shoes and building a roster of professional athletes to enhance consumer engagement and personalized product selection.
• Oversaw City Edition marketing journey and contributed to initiatives such as 'Only Basketball' campaign and the launch of LeBron XXI shoe within HO23 basketball work, assuring seamless execution and achieving project milestones.
• Crafted global and geography run of show, managed global execution planning and deliverable deadlines for World Cup 2022.

Spearheaded consumer-centric marketing initiatives, elevating brand value and driving consumer engagement and activity demand across Nike activity apps with a heavy focus on Nike Run Club. Addressed and overcame significant challenges in development of Nike marathon training plans, showcasing adaptability and problem-solving skills. Planned, managed, and executed highly intricate marketing projects and campaigns, ensuring seamless implementation and achievement of project objectives.

Key Wins:

• Help build and launch a digital marathon training program, the largest in NRC. Ensuring deadlines were met and deliverables were content right for consumers.
• Identified areas for improvement and fostered alignment across geographies for efficient asset delivery, streamlining processes, and enhancing overall productivity.
• Optimized global brand image through meticulous planning and execution of run-of-shows for the Activity App, enhancing user experience and brand perception.
• Planned, managed, and executed highly intricate marketing projects and campaigns, ensuring seamless implementation and achievement of project objectives.