Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

Kirsten Delaney

Post Falls,ID

Summary

Services marketing professional with a full complement of leadership expertise and an established history of accelerating growth and inspiring team and individual performance. Skilled in strategy formation, brand and creative development, communications & campaign execution (PR, social, digital, print and mass), customer engagement programming (KOL activation, proposal execution, presentation development and society relations) and P&L/budget alignment. Experience in the professional services (accounting/consulting) healthcare, construction/real estate, and high-technology industries.

Overview

21
21
years of professional experience

Work History

Global Leader

Medtronic
01.2013 - Current
  • Medical device manufacturing
  • Established team priorities, maintained schedules and monitored performance
  • Evaluated employee performance and conveyed constructive feedback to improve skills
  • Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty
  • Defined clear targets and objectives and communicated to other team members
  • Improved staffing during busy periods by creating employee schedules and monitoring call-outs
  • Established performance goals for employees and provided feedback on methods for reaching those milestones
  • Successfully managed budgets and allocated resources to maximize productivity and profitability
  • Identified and communicated customer needs to supply chain capacity and quality teams
  • Developed detailed plans based on broad guidance and direction
  • Managed senior-level personnel working in marketing and sales capacities
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement
  • Cultivated positive rapport with fellow employees to boost company morale and promote employee retention
  • Set aggressive targets for employees to drive company success and strengthen motivation
  • Controlled resources and assets for department activities to comply with industry standards and government regulations
  • Leveraged data and analytics to make informed decisions and drive business improvements
  • Reduced waste and pursued revenue development strategies to keep department aligned with sales and profit targets
  • Assisted in organizing and overseeing assignments to drive operational excellence

Director Services

S
02.2017 - Current
  • Leads the U.S
  • Services and Market Development function for Medtronic's US Surgical Technologies group driving $50M+ in incremental revenue
  • Key responsibilities include establishing vision, strategy, and annual goals for the business, as well as leading the U.S
  • Region Services Marketing and Service Implementation Consulting teams
  • Direct functions include:
  • Define annual strategies and implementation plans for fiscal year goal achievement
  • Establish and lead execution of marketing campaigns including social, digital, print, PR, events and society / KOL engagements
  • Lead creative strategy and guide team on the creation of branded collateral, assets and graphics consistent with corporate brand guidelines
  • Set and monitor annual budget
  • Regularly report on investment performance
  • Lead market research to uncover new market potential and service offerings
  • Collaborate with regional sales directors to define geographic-specific strategic plans
  • Guide organizational efficiencies to optimize resources
  • Lead marketing efforts to support Enterprise and Key account pursuits (pitch decks, fact sheets, proposal language, post engagement presentations, targeting research, speaking engagements)
  • Recruit, develop, retain, and mentor staff
  • Promote Medtronic DE&I initiatives
  • Proactively mentor talent across the organization
  • Recruited, hired and trained all staff, providing direct supervision, ongoing staff development and continuing education to employees
  • Established and maintained effective communication with staff, physicians and community organizations to promote high quality patient care
  • Designed and introduced leadership development, coaching and team management model, resulting in promotion of employees into increased levels of responsibility

Director U.S. Operations/Chief of Staff

Medtronic
02.2015 - 02.2017
  • Provided leadership, strategic direction, implementation and management of key operating processes and priorities to drive $2B+ P&L objectives for the U.S
  • Surgical Division
  • Oversaw the governance and accountability of the U.S
  • Commercial Surgical Portfolio of Initiatives, developed and managed the annual Sales Playbook, oversaw the U.S
  • Surgical executive-level Customer Connections Program and the annual U.S
  • Sales Meeting
  • Developed and delivered strategic direction to drive sales team alignment around quarterly priorities and organizational connectivity through targeted communications and programs (including culture and philanthropic).
  • Supervised staff and participated in hiring, training and performance evaluations to establish and enforce policies and procedures for business functions
  • Managed business operations while overseeing contractors and consultants to verify on-time completion of key deliverables
  • Developed analytical frameworks, data models and relevant insights to support prioritization, scoping and effective decision-making throughout organization
  • Identified opportunities to streamline processes and improve office operations and efficiency
  • Built and managed processes for tracking and monitoring department performance
  • Negotiated and executed contracts on behalf of department
  • Implemented project management techniques to overcome obstacles and increase team productivity
  • Analyzed and solved multi-faceted problems that effected executive leaders and business initiatives

Director Marketing

U.S. Consulting Solutions
03.2013 - 01.2015
  • Responsible for Covidien/Medtronic's marketing and commercial strategy to launch U.S
  • Surgical Division's Value Based Healthcare consulting practice
  • Oversaw the creation of strategic marketing initiatives including branding, PR, advertising, interactive marketing, events, lead generation initiatives, training programs, internal communication, and the creation of sales tools
  • Leveraged market intelligence and trend information for targeting, content curation and thought leadership publication.
  • Directed [Number] marketing managers and performed performance evaluations
  • Generated [Number]% attendance rate for national executive seminar series for lead generation program

National Segment Marketing Leader

CLIFTON LARSON ALLEN
01.2007 - 01.2013
  • A top-ten national consulting and public accounting firm, Responsible for market share and revenue growth in targeted small- and mid-market business segments throughout 14-state region
  • Formulated and administered $15M annual budget
  • Created and managed comprehensive marketing strategies to drive revenue and market share growth in the small and mid-market business segments, as well as select enterprise segments
  • Developed, retained, and mentored staff
  • Managed annual marketing and research budgets
  • Created and managed marketing initiatives to support the direct, inside and major account sales teams
  • Collaborated with Offer Management and Legal to develop pricing structure and segment-driven offers
  • Developed of product messaging, collateral, internal communication, PR and sales support materials
  • Managed market intelligence, competitor & customer insights, and trend information
  • Developed and launched advertising encompassing mass (TV, radio, outdoor), online, and direct media
  • Developed and executed strategy for bi-monthly direct mail campaign reaching over 750K targets
  • Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
  • Researched industry and marketplace trends to develop marketing solutions and enhance business operations
  • Consulted with product development teams to enhance products based on customer interest data
  • Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings
  • Developed creative presentations, trend reports, kitted assets, and product data sheets
  • Incorporated product changes into marketing messages to drive customer engagement and maximize profits
  • Compiled product and customer data to generate informed profit projections
  • Devised and deployed online marketing plans with effective SEO, social media, and viral video campaign strategies
  • Collaborated with senior sales, engineering and other business development executives to create best practices marketing initiatives and media positioning for vertical markets
  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets and developing protocol
  • Identified appropriate marketing channels and target customers for campaigns
  • Created customized marketing materials to increase product awareness
  • Wrote engaging and successful marketing, advertising, and website copy
  • Researched and evaluated potential new markets and products
  • Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts
  • Generated reports to support development and implementation of marketing plans
  • Conducted primary and secondary research to better understand customer needs and behaviors
  • Tracked key performance indicators to measure success of campaigns
  • Analyzed data to uncover insights and identify key opportunities to inform strategic decisions
  • Collaborated with cross-functional teams to develop and implement market research strategies
  • Used various market research tools and techniques to gather, analyze and interpret data
  • Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers
  • Utilized specialized software to capture and process data
  • Assembled reports and presentations to share insights and recommendations with stakeholders
  • Tracked key metrics and developed spreadsheets and data models
  • Managed campaigns for various clients that consistently exceeded sales goals
  • Established and managed relationships with external data providers and research vendors
  • Created and distributed surveys for data collection and analysis
  • Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews
  • Developed questionnaires and facilitated focus group discussions
  • Devised data visualization dashboards to make complex data more accessible to stakeholders

Marketing Director

Western U
  • S
  • Region
  • Responsible for strategy development and marketing execution for three of CLA's largest market segments (healthcare, construction/real estate, and financial institutions) representing over $150 million in annual revenue
  • Developed and executed annual strategic marketing plans for the firm's national healthcare, construction / real estate, and financial institutions industry practices
  • Managed marketing and sales responsibilities for the firm's Western Division including three offices; supporting three Managing Principals
  • Developed, retained, and mentored staff of 10 (coordinator to senior manager level)
  • Set growth projections and financial goals for the annual business plan
  • Created and managed national industry marketing budgets
  • Led the development of marketing strategies including program launches, PR, advertising, interactive and direct marketing, events/tradeshows, lead generation initiatives, social media, and sales training and tools
  • Aligned industry marketing strategies with CLA's brand and with the “voice of the customer”
  • Managed market intelligence, competitor & customer insights, and trend information
  • Developed strategic alliances and mentor relationships with key industry leaders
  • Developed and implemented marketing processes, standards, and analytic models for relevant industries
  • Built strong relationships with industry professionals and influencers
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics
  • Created content and promotional materials to drive engagement and conversions
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand
  • Planned and executed events and marketing programs to increase qualified leads
  • Developed and implemented successful marketing strategies to increase brand visibility and sales performance
  • Conducted market analysis and research to identify trends and opportunities
  • Created innovative strategies to drive customer engagement
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
  • Developed and presented marketing plans and reports to CEO and shareholders
  • Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies
  • Created and managed marketing budget, ensuring maximized ROI
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns
  • Directed [Number] marketing managers and performed performance evaluations
  • Generated [Number]% attendance rate for national executive seminar series for lead generation program
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral
  • Created and managed social media campaigns to increase brand engagement
  • Conducted market research to identify new opportunities and target markets
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic
  • Devised content strategy to effectively engage target audiences
  • Generated sponsorships with related and partnering entities to enhance marketing objectives
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue
  • Captured new customers by optimizing business strategies and launching products to diversify offerings
  • Managed budget allocation and resource utilization to maximize marketing ROI
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors
  • Mentored local personnel on best practices and protocols to maximize productivity
  • Optimized email campaigns to increase open and click-through rates
  • Developed creative presentations, trend reports, kitted assets, and product data sheets
  • Coordinated with design and media teams to develop high-quality creative assets
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits
  • Improved website visibility through development and implementation of SEO strategies

Global telecommunications leader

CENTURY LINK
01.2003 - 01.2007
  • Providing internet, cable and TV services
  • Established team priorities, maintained schedules and monitored performance
  • Evaluated employee performance and conveyed constructive feedback to improve skills
  • Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty
  • Improved staffing during busy periods by creating employee schedules and monitoring call-outs
  • Established performance goals for employees and provided feedback on methods for reaching those milestones
  • Successfully managed budgets and allocated resources to maximize productivity and profitability
  • Identified and communicated customer needs to supply chain capacity and quality teams
  • Developed detailed plans based on broad guidance and direction
  • Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations
  • Managed senior-level personnel working in marketing and sales capacities

Education

Master of International Management -

American Graduate School of International Management
Glendale, AZ

Bachelor of Arts - Business Management

University of Phoenix, Arizona State University
Phoenix, Tempe, AZ

Bachelor of Arts - Business Administration And Management

University of Phoenix
Tempe, AZ

Skills

  • Market Planning and Execution
  • Partnership Promotions
  • Trade Media
  • Cost Management
  • Communications Management
  • Promotional Campaigns
  • Product Promotion

Affiliations

Community Leadership SMPS, Colorado – Member 2007 – 2013 Spokane Home Builders Association – Member 2021 - current A Precious Child – Chair of the Board of Trustees 2018-2020 Broomfield FISH – Chair of the Board 2016 -2018 University of Colorado – Student Mentor, Leeds School of Business 2013-2015 Medtronic (formerly Covidien) Colorado STEM Student Mentorship Program – Founder Kirsten DelaneyPage 3

Timeline

Director Services

S
02.2017 - Current

Director U.S. Operations/Chief of Staff

Medtronic
02.2015 - 02.2017

Director Marketing

U.S. Consulting Solutions
03.2013 - 01.2015

Global Leader

Medtronic
01.2013 - Current

National Segment Marketing Leader

CLIFTON LARSON ALLEN
01.2007 - 01.2013

Global telecommunications leader

CENTURY LINK
01.2003 - 01.2007

Marketing Director

Western U

Master of International Management -

American Graduate School of International Management

Bachelor of Arts - Business Management

University of Phoenix, Arizona State University

Bachelor of Arts - Business Administration And Management

University of Phoenix

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Kirsten Delaney