Kirsten Delorimier
Boulder,CO
Summary
Results driven sales professional bringing over 15 years experience on both the broker and brand side with strengths in relationship building, category insights, and working cross functionally to build and execute strategy.
Overview
17
17
years of professional experience
Work History
Director of Sales - Natural Channel
Pacha Soap Co.
06.2023 - Current
- Manage National Natural/Specialty Accounts: Whole Foods, Sprouts, Natural Grocers, World Market, UNFI, Kehe
- Oversee National Account Manager handling remaining Natural Accounts
- Broker management to align on goals and strategies at corporate and store level
- Lead JPB Meetings with Whole Foods
- Grew overall Pacha Holiday commits by 25% vs. prior year
- Executed over 20 new item launches, including seasonal programs
- Work cross-functionally between Operations, Product Management and Finance on product launches
Director of Sales - Whole Foods and Sprouts
Califia Farms
08.2022 - 02.2023
- Seamlessly executed 6 new product launches from set up to in-store execution.
- Achieved distribution on core items that had not been previously accepted.
- Implemented 2023 sales and promotional plan while staying within targeted trade rate.
- Nurtured strategic partnerships at key retailers working through pricing, new item execution and promotional planning.
Director of Sales, Natural Channel
Orgain
02.2015 - 07.2022
- Hired as Western Regional Manager in 2015, promoted to Key Account Manager in 2017 and promoted to Director of Sales in 2020.
- Managed Key Accounts: Whole Foods, Sprouts, Natural Grocers, INFRA, NCG, UNFI and Western Natural Independents.
- Cultivated vital relationships with key buyers, distributors, and brokers.
- Achieved consistent double and triple sales growth YOY and grew Sprouts from $1M to $5M in sales, and Whole Foods from $5M to $16M.
- Worked with cross functional teams in Shopper Marketing, Retail Strategy, and Trade Planning to implement company strategies at Key Accounts
- Managed team of 6 Territory Managers in Western Territory
Regional Sales Manager - Rocky Mountains
Chocolove
01.2013 - 02.2015
- Worked aggressively to achieve overall growth of 5% in fully developed market while staying on budget.
- Partnered with Whole Foods to develop and execute new sku's
- Secured placement within vending, hospitality and concessions distributors Vistar, Hudson Group and Peak Concepts.
- Managed broker team to evaluate opportunities.
Account Executive
Presence Marketing/Dynamic Presence
11.2007 - 12.2012
- Liaison between distributors, retailers and manufacturers for new items, promotions, paperwork submission, purchase orders, and problem resolution
- Managed portfolio of 50+ brands with an 85% acceptance rate on new items.
- Advised brands on go to market strategy, promotions, and pricing.
Education
Bachelor of Arts - Social Work
Illinois State University
Normal, ILSkills
- SPINS
- Nielsen
- Exceedra
- Category Review
- Trade Spend
- Broker Management
- Whole Foods
- Sprouts
- INFRA/NCG
- NGVC
- UNFI
- Kehe
Timeline
Director of Sales - Natural Channel
Pacha Soap Co.
06.2023 - Current
Director of Sales - Whole Foods and Sprouts
Califia Farms
08.2022 - 02.2023
Director of Sales, Natural Channel
Orgain
02.2015 - 07.2022
Regional Sales Manager - Rocky Mountains
Chocolove
01.2013 - 02.2015
Account Executive
Presence Marketing/Dynamic Presence
11.2007 - 12.2012
Bachelor of Arts - Social Work
Illinois State University
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