Kirsten DiCarlo

• School of Business & School of Communication
• BUAD328 Marketing Foundations
• BUAD445 Integrated Marketing Communications
• COMM105 Public Speaking
• Taught Business and Communications courses, providing instruction to up to 25 undergraduate students.
• Enhanced student comprehension by employing diverse teaching methods and incorporating multimedia resources.
• Evaluated and revised lesson plans and course content to achieve student-centered learning.

• Jandoli School of Communication

Courses Taught:

Masters in Integrated Communication Program:

• IMC700 Integrating Your Client's Needs 3 Credits
• COM801 Mastering the Revision 1 Credit

BA in Strategic Communications Program

• SC210: Social Media in Society & Business 3 Credits
• SC497 Synapse: Symphonic Thinking in Action 6 Credits Capstone for Marketing Communications Degree
• SC301 Strategic Writing & Professional Communications 3 Credits

• Mentor Masters students who are struggling to successfully complete their thesis projects.

• Company Overview: Western New York's 1st and Only Mobile Spa
• Designed, built and opened the first of its kind spa on wheels servicing Buffalo and surrounding areas for events including, weddings, girls' nights out, birthdays, corporate functions, etc.
• Responsible for all aspects of business: personnel, inventory, sales, marketing, promotion, logistics, and customer service.
• Recipient 2017 IGNITE Award for Western NY Women Business Owners.
• Western New York's 1st and Only Mobile Spa

• Company Overview: #1 Infant & Preschool Toy Company
• Led cross-functional team of Marketing, Engineering and Design in the development of product and creation of marketing plans.
• Managed P&L, marketing budgets, sku count, and pricing across all products.
• Updated with Marketing VP as strategies were defined and implemented.
• Developed 3-5 year long range plans to outline strategies for future growth.
• Identified and evaluated available white space in designated categories, recommending prospects for development.
• #1 Infant & Preschool Toy Company

• Company Overview: #1 Infant & Preschool Toy Company
• Led product development and line plan for all skus.
• Creative direction and management of print, web, TV, and promotions.
• Managed A&M budgets for consumer communication and retailer promotional vehicles to maximize Advertising to Sales returns.
• #1 Infant & Preschool Toy Company

• Company Overview: #1 Infant & Preschool Toy Company
• All facets of marketing from product development.
• Managed consumer communications through content magalog, advertising campaign, promotions and custom publishing for Baby Gear team.
• #1 Infant & Preschool Toy Company