Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Kirsten Goff

Atlanta,GA

Summary

Grow advertising revenue and dealer partner count across multiple defined territories including Atlanta and Alabama. Manage enterprise agreements and local service to over dealer groups and maintained a $2,830,450 book of business in 2022. Analyze and communicate dealership advertising performance reports and local marketing trends to offer thoughtful improvement suggestions with the highest level of detailed customer service.

Overview

14
14
years of professional experience

Work History

Regional Account Executive - Major Accounts

Cars.com
03.2020 - Current
  • Strengthened customer relationships with proactive and collaborative approach to managing needs.
  • Renegotiated contracts with expiring accounts to continue relationships with 100 current company clients.
  • Used targeted questioning strategies to discover insight on prospect needs and requirements.
  • Met existing customers to review current services and expand sales opportunities.
  • Delivered sales presentations, pitches and estimates to grow customer base.
  • Generated leads through networking, cold calls and industry connections.
  • Worked independently with minimal supervision.
  • Built relationships with customers and community to promote long term business growth.

Set and achieved company defined sales goals.

  • Informed customers of promotions to increase sales productivity and volume.
  • Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
  • Developed new business relationships and maintained existing through regular communications and effective account management.
  • Identified sales growth opportunities by networking and building relationships with potential advertisers.
  • Communicated by phone, email and traveled for face to face contact for [Number] accounts.

Comcast TV

Automotive Account Executive
10.2019 - 03.2020
  • Maintained quality assurance and customer satisfaction objectives.
  • Executed diagnostics, troubleshooting and evaluations on [Equipment].
  • Organized work to meet demanding production goals.
  • Completed job reports and logs immediately following service calls.
  • Built and strengthened relationships with new and existing accounts to drive revenue growth.
  • Prospected new clientele through networking, cold calling, canvassing and referrals.
  • Drove new business development through qualifying leads, building relationships and executing strategic sales.
  • Strengthened customer relationships with proactive and collaborative approach to managing needs.
  • Reviewed accounts monthly to monitor and track customer satisfaction and complaints.
  • Contacted customers as issues arose to provide prompt resolutions.
  • Negotiated sales deals between customers and agency, resulting in mutually beneficial agreements and cultivated relationships.

Digital Media Senior Representative

Cars.com
10.2007 - 12.2018
  • Interacted with customers regularly to maintain and enhance relationships.
  • Resolved issues through careful research and follow-up with customers.
  • Trained newly hired employees on company policies and procedures regarding diverse situations.
  • Managed customer accounts effectively by implementing [Type of Skill] and [Type of Skill].
  • Reached out to customers after completed sales to evaluate satisfaction and determine immediate service requirements.
  • Performed cold-calling and follow-ups with leads to secure new revenue.
  • Set up appointments with potential and current customers to promote new products and services.
  • Boosted brand awareness, implemented promotional campaigns and employed sales tactics as part of territory development.
  • Exceeded established sales goals and increased client retention.
  • Researched relevant resources to assist members, identified member representation needs, and troubleshot next steps to provide optimal support for member.
  • Adapted sales techniques to specific clients and promoted products based on individualized client needs.
  • Grew business sales by [Number]% through effective cross-selling, exceptional customer service and cold calling.

Education

High School Diploma -

Lassiter High School
Marietta, GA

Skills

    Sales

    Team building

    Customer Service and Retention

Accomplishments

    Cars.com Presidents Club Winner 2009

    Cars.com Presidents Club Winner 2015

    Voted MVP 2017 and 2018

Timeline

Regional Account Executive - Major Accounts

Cars.com
03.2020 - Current

Comcast TV

Automotive Account Executive
10.2019 - 03.2020

Digital Media Senior Representative

Cars.com
10.2007 - 12.2018

High School Diploma -

Lassiter High School
Kirsten Goff