Kirsten Maybach
Mars,PA
Summary
Experienced with market research, campaign support, and social media management. Utilizes analytical skills to drive insights and optimize marketing strategies. Knowledge of content creation and digital marketing tools.
Overview
2
2
years of professional experience
Work History
Marketing & Game Day Experience Intern
Coastal Carolina Athletics
08.2024 - Current
- Executed in-game promotions, halftime contests, and fan giveaways to boost engagement.
- Developed marketing strategies using audience insights & performance data.
- Coordinated sponsor activations aligned with Coastal’s brand.
- Led logistics and creative direction for events and activations.
Server
Treesdale Country Club
08.2024 - Current
- Delivered polished, professional service in high-volume event settings.
- Used upselling techniques to improve guest satisfaction.
Marketing Chair
Teal and Bronze Society - Coastal Carolina University
03.2023 - Current
- Created promotional graphics and short-form videos for social media.
- Led content ideation, scripting, and campaign scheduling.
- Conducted trend research and adapted strategies based on metrics.
- Increased student engagement through UGC and organic content.
President
Teal and Bronze Society
01.2023 - 03.2023
- Oversaw cross-functional collaboration on student-led initiatives.
- Managed club communications and public relations efforts.
- Led branding and marketing campaigns to boost visibility.
Education
BS - Marketing, Minor in Graphic Design
Coastal Carolina University
Conway, SC05.2026
Skills
- Creative marketing strategy & campaign planning
- Social media content creation (Canva, Adobe Creative Cloud)
- Event planning & fan engagement
- Data-driven analysis & audience research
- Leadership, collaboration & adaptability
- Scriptwriting, short-form video, and branding
- Creativity and innovation
- Multitasking and organization
Leadership & Activities
NCAA Division I Varsity Track & Field (Indoor & Outdoor) Alpha Xi Delta, Love Blue, FCA, Spanish Club Mars HS Tri-Athlete Award Dive Team MVP (2x), Team Captain
Timeline
Marketing & Game Day Experience Intern
Coastal Carolina Athletics
08.2024 - Current
Server
Treesdale Country Club
08.2024 - Current
Marketing Chair
Teal and Bronze Society - Coastal Carolina University
03.2023 - Current
President
Teal and Bronze Society
01.2023 - 03.2023
BS - Marketing, Minor in Graphic Design
Coastal Carolina University
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