Kirsten Runyan

Named in honor of the Bramble Cay melomys, the first mammal to go extinct from human-caused climate change, melomys is an e-commerce brand that sells apparel. Each item purchased plants 5 trees

• Drove implementation of new market expansion to propel business forward and adapt to market changes.
• Stayed current with apparel market trends to determine optimal pricing of goods and services and to capitalize on emerging opportunities.
• Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
• Created dynamic SEO strategies to exceed market competitors.
• Administered marketing calendar and posted new content to coincide with new product and service releases.
• Created social media content with consistent content and tone.
• Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
• Developed creative design for marketing packages, including print materials, brochures, banners and signs.
• Created aesthetically-pleasing advertisements that complemented products.
• Applied color theory and lighting techniques in drawings and illustrations to add excitement, focus and depth in new digital designs. Creation of all digital designs
• Tracked consumer behavior, content management and weight of purchase to develop robust customer acquisition and retention programs.

• Scheduled and supervised staff meetings to discuss new ideas and update participants on program details and milestones.
• Reports to the Director of Customer Programs and VP of Commercialization
• Focused on automotive battery commercialization programs for electric vehicles. Customers are Automotive OEMs
• Manage customer relationship during program: introductory conversations, contract negotiation, and implementation
• Build relationships with customers, partners, and internal teams to align on program strategy
• Mitigated business risks by analyzing legal contracts' potential impacts and avoiding unfavorable terms.
• Engaged in product training, demonstrations, consumer awareness, branding and acquisition initiatives to raise awareness and revenues.
• Improved success of program by making proactive adjustments to operations.
• Leveraged industry trends and competitive analysis to improve customer relationship building.
• Engaged with customers, partners and constituent groups to create positive, trusting and professional relationships.

• Oversaw large portfolio of projects to support teams, report progress and influence positive outcomes for key stakeholders.
• Technical expert/advocate for the largest global customer in N. America by sales volume
• Relationship management with auto OEMs. Led projects to address field challenges and meet new product requirements
• New product development through cross functional work (R&D, legal, manufacturing)
• Product changes for two major customers where, otherwise, business loss was imminent ($50 million savings, annually)
• Data analysis and interpretation to inform business decisions (statistics, multivariate regression)
• Closely collaborated with project members to identify and quickly address problems.
• Maintained strict budgetary control on development projects ranging from $100M to $1MM and working with project teams to track costs and control expenditures without sacrificing quality.

• Engaged with customers, partners and constituent groups to create positive, trusting and professional relationships.
• Collaborated with developers and project managers to assess program capabilities, features and testing demands.
• Directed 10 simultaneous projects to boost business revenue by $50MM, annually.
• Development and implementation of programs to launch new products to market. Presented to auto OEMs globally
• Collaboration with customers and partners to develop program plans and manage risk
• $1 million saved across multiple projects through negotiations with automotive OEMs
• Led programs to qualify lubricant products by industry standards, customer requirements, and OEM needs
• Developed innovative and targeted collateral to support overall branding objectives.
• Considered business demands and customer preferences when developing pricing structures and marketing plans.

• Developed and initiated projects, including managing costs, schedule and performance.
• Orchestrated projects within strict timeframes and budget constraints by solving complex problems and working closely with senior leaders.
• 3 rotations in several groups at Chevron: Product Development, Strategy & Planning, and R&D
• Product Development. Project management of technical customer projects. Statistical experimental design
• Strategy & Planning: Market Analyst. Data mining and modelling to forecast global product demand by product line
• R&D Pilot Plant Lead: Project management and personnel manager for pilot operations. Manufacturing troubleshooting.