Kirsten Velinski

Responsible for spearheading top-tier project planning and execution for the Foodservice, Adult Beverage Planning Programs, and internal events. This entails launching and managing high-profile initiatives, including industry conferences, while collaborating closely with internal and external stakeholders.

• Leads a team of five in planning and executing events, enhancing productivity by 30%.
• Achieved a 25% increase in program sales through effective marketing strategies.
• Enhanced attendee experiences, driving a notable increase in client retention and satisfaction scores, including a 95% Annual Recurring Revenue year-over-year.
• Orchestrated the seamless execution of high-profile events, managing budgets exceeding $1M, ensuring alignment with corporate financial goals, which earned recognition for exceptional project management and leadership.
• Conducted a detailed P&L analysis for each program, identifying areas of improvement, and implementing strategies that resulted in a 20% increase in profitability year-over-year.
• Negotiated contracts with vendors and suppliers in support of program objectives.

• Successfully executed large-scale in-person and virtual events of over 700 attendees, which increased attendance by 20%, and expanded lead generation.
• Developed and executed innovative internal events that increased employee participation by 25%, improving overall company culture and morale.
• Strategically increased program development by adding new deliverables and live content, which increased program sales by $375k.
• Led the recruitment, training, and development of program staff, building high-performing teams to ensure event success.
• Assessed program performance against key performance indicators (KPIs) and objectives, making data-driven decisions to guide strategic direction and business goals.
• Collaborated with teams across departments to develop effective strategies for executing programs.
• Evaluated event performance metrics against established goals and objectives, with post-event reports.

• Responsible for managing and promoting the corporate brand by deploying impactful marketing campaigns, building successful client relationships, participating in tradeshows and events, and producing valuable content for digital platforms.
• Increased commercial revenue by 25% and residential revenue by 35% through targeted marketing strategies, optimized customer engagement, and digital content.
• Managed teams throughout 120 catastrophic event projects, such as hurricanes, ensuring brand integrity and customer satisfaction under pressure.
• Led the customer advocacy program and increased the NPS (Net Promoter Score) by 30 points, enhancing brand loyalty and client retention.

• Enhanced operational success and created brand awareness through effective staffing of 200+ employees, creative marketing campaigns, and excellent customer service.
• Organized budgets, oversaw P&Ls, reduced expenses by 15%, and outperformed revenue targets by over $1M.
• Managed logistics of event planning, including fee negotiation, contract signing, and event promotion for 350+ events, including corporate luncheons, charity events, and wedding receptions.
• Improved customer advocacy by increasing the number of members in the loyalty program by 300.