Kirstin Reilly

• Led fleet-wide retail marketing and community engagement strategy for 25+ stores, elevating the premium in-store experience and deepening local market relevance.
• Developed scalable SOPs, toolkits, and event frameworks that strengthened store-level marketing consistency and upheld luxury brand standards.
• Launched the brand's first national Community Pro Program, cultivating high-value advocates aligned with performance, wellness, and lifestyle pillars.
• Directed retail marketing operations, including signage strategy, marketing calendars, and performance analytics, to ensure cohesive, premium brand storytelling.
• Managed strategic partnerships, budgets, and vendor relationships to support elevated activations and best-in-class visual marketing.
• Designed and executed community engagement strategies that increased loyalty, repeat visitation, and high-quality customer acquisition.
• Led marketing strategy for new store openings, delivering polished grand opening experiences that accelerated awareness in key markets.
• Built strong relationships with influencers, ambassadors, studios, and wellness partners to expand brand presence among premium audiences.

10+ Years of Progressive Leadership Across 8 High-Performing Stores

• Successfully led 8 different store locations over a 10+ year tenure across NY, CT, and CO, including several top-performing and flagship environments.
• Rebuilt and elevated business performance at each store by strengthening operations, improving customer experience, and developing high-performing teams tailored to each market's needs.
• Drove talent development and succession planning through coaching, performance management, and leadership development,reducing turnover and consistently building strong internal pipelines.
• Ensured flawless merchandising execution, visual standards, and operational excellence to maximize sell-through and deliver a premium, brand-right presentation.
• Leveraged sales insights to optimize product assortment and guide strategic decisions that improved conversion, UPT, AOV, and overall store profitability.
• Built strong community relationships and executed high-impact local events, driving incremental traffic, brand visibility, and customer loyalty.
• Consistently delivered sales growth by cultivating a culture anchored in accountability, exceptional service, and a high-performance mindset.

• Supported fashion events, celebrity placements, and day-to-day press office operations.
• Executed luxury pop-up events and national PR launches for leading brands.
• Pitched local and national media, securing coverage for lifestyle and luxury clients.
• Managed the press office intern program, including training and workflow oversight.
• Monitored, tracked, and reported all press coverage.
• Managed client accounts, ensuring timely communication and service delivery.
• Coordinated project timelines and deliverables, aligning team efforts with client expectations.

• Led one of the brand's highest-volume flagship locations, setting the standard for operational excellence, customer experience, and cross-functional partnership.
• Mentored and developed a high-performing team, cultivating a culture of accountability, coaching, and elevated service aligned with premium brand expectations.
• Drove consistent revenue growth by identifying new business opportunities, optimizing product strategies, and building strategic relationships with local partners and key stakeholders.
• Executed flagship-level operational initiatives, piloting new processes and technologies that improved efficiency, conversion, and overall store performance across the fleet.
• Leveraged sales analytics to identify trends and inform merchandising decisions, improving product assortment and maximizing sell-through in a high-visibility environment.
• Partnered cross-functionally with marketing, merchandising, community, and visual teams to execute high-impact events and brand moments, increasing traffic and strengthening the store's role as a market anchor.
• Served as a brand ambassador and internal liaison, providing field insights that shaped companywide retail strategies, product priorities, and customer experience enhancements.

• Worked directly to support to Regional Manager with marketing & community strategy aimed at driving traffic and revenue growth YoY
• Supported 8+ stores generating up to $15M annually , providing community strategy, local marketing support, and event execution to enhance regional visibility.
• Developed community playbooks, partnership frameworks, and scalable event processes used across multiple markets.
• Cultivated relationships with studios, wellness partners, influencers, and local organizations to strengthen brand presence and customer acquisition.
• Project-managed the Hamptons seasonal market community & marketing strategy , contributing to 50%+ YoY growth and elevated seasonal brand awareness.
• Partnered cross-functionally with retail, marketing, and merchandising teams to ensure events and activations aligned with brand priorities and market goals.
• Led community engagement initiatives to enhance participation and collaboration among diverse groups.
• Developed strategic partnerships with local organizations to broaden outreach and resource sharing.
• Facilitated workshops and events that promoted skills development and community networking opportunities.
• Implemented feedback mechanisms to assess community needs and improve program effectiveness.

• Served as the Store Opening Specialist for 8 new store openings, leading community outreach, launch events, operational readiness, staff training, and brand activation strategy.
• Selected to participate in the Manager Mentor Program, providing hands-on coaching and leadership development to newly hired or newly promoted store managers.
• Designed and implemented a New Store Opening Manager Mentor & Training Program, creating a scalable framework to prepare leaders to open and operate new stores successfully.
• Partnered with cross-functional teams (HR, Training, Marketing, Visual Merchandising) to ensure consistent, high-quality onboarding and alignment with brand standards.
• Improved readiness and performance of new stores by strengthening manager capability, operational fundamentals, and community integration from day one.