Summary
Overview
Work History
Education
Skills
Singer/Songwriter
Timeline
Generic

Kirsty Moretz

Nashville,TN

Summary

Problem solver with a knack for growing small business brands on social media. Fundamentally music minded, with a broad spectrum of talent from social media management to music curation.

Overview

6
6
years of professional experience

Work History

Founder and CEO

Social Sunshine LLC
06.2022 - Current
  • Create content and copy for clients' social media accounts, posting according to their monthly package subscription
  • Film and edit content while staying in the know on trending music, topics and hashtags to cultivate engaging content
  • Have produced views up to 34k and likes up to 1,977 for accounts with 800-3,000 followers
  • Design and update website through SquareSpace.com
  • Use editing and social optimization apps including Splice, VideoLeap, ReelTrends, SCRL, and Vixer
  • Sync all active accounts on various platforms to optimize viewing consistency and profile aesthetic
  • Educate clients and business staff with one on one sessions outlining best social media practices, tips and how to read quantifiable app analytics
  • Enhance client satisfaction by delivering high-quality video edits within tight deadlines.
  • Collaborate closely with clients to understand their vision and produce compelling visual narratives.
  • Improved overall reach by consistently monitoring and adjusting social media strategies based on current trends and analytics data.

Real Estate Assistant

Jodi Deranja Real Estate
01.2022 - 07.2023
  • Assisted in the sale of over $15M in homes across the greater Los Angeles area (including Glendale, La Canada, Hancock Park)
  • Referred $2.3M in home sales
  • Hosted open houses, greeting buyers and informing them on all necessary information about each unique home
  • Optimized client retention by providing top of mind personalized gifts and handwritten notes
  • Created social media posts across Facebook, Instagram and TikTok (highest performing post 1,977 likes)
  • Contributed to successful marketing campaigns in local news papers and magazines by creating visually appealing promotional materials and editing copy
  • Regularly liaised with 3 to 5 clients and vendors and maintained effective lines of communication to facilitate various deals in progress
  • Coordinated multiple daily appointments to show marketed properties at the clients earliest convenience
  • Collaborated closely with photographers to showcase properties effectively through high-quality images for online listings

Creative Consultant

Anemoi Biotech Holding Inc.
07.2021 - 10.2021
  • Designed and created professional PowerPoint deck for presentation to future venture capital investors
  • Edited and condensed complex slide materials into a succinct, easily digestible presentation format, taking the deck from 37 slides down to 5 slides
  • collaborated with graphic designer on ideas for creative story telling combined with analytics to create educational framework
  • Increased overall project efficiency by 17% utilizing thorough planning, research, and attention to detail in design execution

Multi-site Leasing Manager

Windsor Communities
03.2019 - 06.2021
  • Maintained positive relationships with over 377 residents while cultivating partnerships with new prospects
  • Led weekly NER (Net Effective Rent) and competitive analysis presentation reports to regional directors regularly showing over $50k of revenue per week
  • Problem solver to residents when quick resolutions were needed
  • Coached employees on various topics including systems on Yardi, RentCafe and spoke on regional calls to highlight best leasing practices
  • Produced and edited video content using Realync for each property website's virtual tours
  • Received the Super Star Award with bonus in Q4 2019 for most leasing closes (15 total in one month)
  • Achieved Top Closer Award in October 2020
  • Led effort to raise ORA (online reputation assessment) score by 17 points by creating QR code stickers that directed residents and prospects to write Google reviews
  • Facilitated smooth move-ins for new residents by preparing lease agreements and coordinating logistics efficiently
  • Delivered informative property tours to prospective residents, highlighting unique amenities and features tailored to their needs
  • Streamlined onboarding process for new hires, resulting in reduced time to productivity from 4 weeks to 3 weeks
  • Collaborated with maintenance teams to address property upkeep, enhancing overall appearance and functionality of units
  • Supervised leasing teams of 3 consultants across 2 locations while maintaining overall operational efficiency at each site

Sales Assistant

League of Rebels
12.2018 - 03.2019
  • Assisted high-end clients on bespoke suit offerings
  • Created timeless ensembles that conveyed professionalism and confidence
  • Led marketing efforts to increase brand awareness by networking and appearing in local events i.e Austin Fashion Week, social media campaigns, and local speakeasies
  • Enhanced store experience by curating and coordinating appropriate music selections for various functions

Inside Sales

GoDaddy
02.2018 - 12.2018
  • Researched and identified social media opportunities impacting revenue for small businesses locally and nationally
  • Presented 3-5 pain points and solutions to clients for building online presence to increase ROI
  • Consistently averaged 80 cold calls and follow ups daily (while maintaining high set and hold rates).
  • Streamlined the sales process through effective use of CRM software to track leads, monitor progress, and maintain accurate client records
  • Conducted market research to identify emerging trends, analyze competitor strategies, and stay informed about industry developments
  • Utilized data and analytics through Yelp and Google to identify target markets and understand customer's individual needs

Education

Bachelor of Science - Advertising

The University of Texas At Austin
Austin, TX
05.2017

Classical Vocal Performance

University of Denver
Denver, CO
2011

Skills

  • Advanced in Facebook/Instagram/Tiktok, Microsoft Office, and Canva
  • Video Editing
  • Content Creation
  • Social Media Management
  • Project Management
  • Event Planning
  • Relationship Management
  • Creative problem solving
  • Customer Service
  • Copywriting
  • Market Research
  • Trend Forecasting
  • Music Research
  • Music Curation
  • Music Production
  • Playlist Creation

Singer/Songwriter

I have been actively studying vocal performance since age 11 and writing music since 16. My strengths are in lyricism and melodies, and I play guitar and piano. Formerly known as Kirsten Heard Music, I performed SXSW festival in 2018 and 2019 securing a paid partnership with Spectrum Reach.  I designed and distributed my own brand marketing content for show performances and marketed performance events by social media campaigns via Facebook and Instagram. I also utilized grass roots efforts in high traffic areas passing out stickers I designed gaining an 11% increase in social media followers within 3 days. I recently moved to Nashville to better pursue my songwriting and regularly co-write with other artists around town. I am a former band member of Kirsty & Joe Band, which originated in Los Angeles 2022, where I wrote lyrics, melodies, partial music, as well as helped to produce our album, "Bigger Than Us".  The highlight of our band was being featured at on the marque at the Viper Room on Sunset Boulevard. Since moving to Nashville, I have performed in rounds at Commodore Grille and was cast on season 1 of ChartBreakers. 

Timeline

Founder and CEO

Social Sunshine LLC
06.2022 - Current

Real Estate Assistant

Jodi Deranja Real Estate
01.2022 - 07.2023

Creative Consultant

Anemoi Biotech Holding Inc.
07.2021 - 10.2021

Multi-site Leasing Manager

Windsor Communities
03.2019 - 06.2021

Sales Assistant

League of Rebels
12.2018 - 03.2019

Inside Sales

GoDaddy
02.2018 - 12.2018

Bachelor of Science - Advertising

The University of Texas At Austin

Classical Vocal Performance

University of Denver
Kirsty Moretz