Kirstyn A. Flood
Laurel,MD
Summary
Multifaceted communications professional with eight years of experience in the public and nonprofit sectors specializing in content strategy, campaign development, and digital media, with an interest in advancing an organization's diversity, equity, and inclusion efforts. Creative, decisive, and focused with leadership experience in leading the development of public-facing campaigns, streamlining work processes, and collaborating across teams to manage large projects. Interested in leveraging professional experience, as well as experience tutoring and mentoring, as an adjunct lecturer to help develop undergraduate students In the areas of media and digital communication, public relations, or political communication and public advocacy.
Overview
11
11
years of professional experience
1
1
Certificate
Work History
Public Affairs Specialist
Pandemic Response Accountability Committee, CIGIE
08.2022 - Current
- Led marketing strategy development of public-facing campaigns to increase public awareness of reports, including press releases, social media, newsletters, videos, and virtual events.
- Streamlined internal communications processes for greater efficiency and collaboration among departments.
- Collaborated with senior leadership and internal teams to identify key messages and create compelling content for public-facing campaigns of products.
- Drafted talking points and congressional testimony that advanced the the PRAC''s mission and goals.
- Monitored media coverage and produced weekly reports to analyze impact of public relations efforts and highlight the PRAC's presence in the media, as well as the presence of key issue areas.
- Evaluated the success of communication efforts through analytics tools, refining strategies as needed for optimal results.
- Supported responses to media requests for interviews and information.
- Managed social media accounts on X and LinkedIn.
- Organized public-facing events, fostering strong connections between the PRAC and key stakeholders.
- Used Meltwater to distribute press releases to media list.
- Prepared and edited internal Wellness Committee newsletters as Chair of the committee.
Communications and Marketing Manager
National Coalition For Cancer Survivorship
09.2021 - 08.2022
- Spearheaded social media strategy, growing online presence and driving website traffic through engaging content creation.
- Boosted member engagement through the development of content for Instagram, X, LinkedIn, and the website.
- Established a consistent brand voice across all communications channels to ensure messaging consistency.
- Collaborated with partner organizations to develop integrated marketing strategies that increased member engagement and strengthened advocacy efforts.
- Championed diversity and inclusion efforts within the community by creating safe spaces for open conversation and informing members of communications efforts to raise awareness of various issues.
- Wrote blog posts about members to increase brand visibility and improve member engagement.
- Wrote and coordinated the development of the annual report.
- Designed social media graphics and edited videos using Canva.
- Prepared cross-platform social media promotions, capitalizing on strengths of each site to effectively reach target audiences.
- Maintained positive relationships with members, vendors, and external staff, capitalizing on opportunities to enhance the organization's brand with a collaborative approach.
- Developed and managed consistent design theme across organization's online presence.
Office of Congressman Sean Patrick Maloney
U.S. House Of Representatives
04.2021 - 09.2021
- Developed talking points for congressman, ensuring consistent messaging across all communications platforms.
- Collaborated with Communications Director and intern to create compelling content for use in a variety of media channels.
- Conducted thorough research to maintain current knowledge of legislation, news stories, and key issues.
- Wrote memos, press releases, social media posts, newsletters, and web copy.
- Managed social media accounts, newsletter, and website.
- Developed compelling visual assets for social media campaigns using graphic design and editing tools like Canva and Adobe Creative Suite.
- Collaborated closely with New York staff on operations related to events and communications objectives.
- Oversaw post-production processes including video editing and audio mixing to deliver for use in digital communications campaigns.
- Designed and communicated direct mail campaign plans.
- Tracked intern progress throughout tenure, monitoring growth and addressing any concerns as needed.
Communications Coordinator
Economic Policy Institute
02.2019 - 04.2021
- Collaborated with cross-functional teams to develop cohesive messaging for reports and key issues.
- Collaborated with external member of newsletter team to conduct A/B testing, proofread copy, and analyze open and click rates to inform decisions related to future newsletters and fundraisers.
- Helped edit and review content across internal platforms.
- Managed Instagram, X, LinkedIn, and Facebook accounts, driving user engagement and increasing followership.
- Used Cision to monitor and report on media analytics to assess performance of reports and key issues.
- Wrote and edited content for newsletter, bargaining unit, event marketing.
- Proofread newsletter copy before distribution, maintaining nonpartisanship and the brand of the organization.
- Organized successful in-person and virtual events that support product launches and the organization's advocacy efforts.
- Coordinated logistics for in-person and virtual events, including catering, corresponding with speakers, and handling requests from guests.
- Provided administrative support to senior communications staff and senior leadership, ensuring smooth project management and execution.
- Supported the development of press releases and social media content.
- Supported public relations managers with writing, researching and preparation of materials
Special Assistant/Fellow
Civic Advisors/When We All Vote/BARR Center
06.2018 - 02.2019
- Collaborated closely with cross-functional teams on various initiatives across Civic Nation.
- Proofread corporate materials before publication or distribution, maintaining quality standards and brand consistency.
- Assisted CEO and client in organizing events and conferences, increasing member/media engagement and enhancing advocacy efforts.
- Contributed to event planning efforts by coordinating logistics, creating promotional materials, and managing guest lists.
- Maintained an up-to-date stakeholder contact database for client using Salesforce, facilitating efficient outreach efforts during events, PR engagement, and other outreach activities.
- Wrote newsletters and web content for client that promoted visibility of work and advocacy efforts.
- Participated in brainstorming sessions with creative teams across Civic Nation that led to improved message delivery among target audiences.
- Made cold calls to press and created email lists for marketing campaigns.
- Created social media content across Instagram, Facebook, and X for client.
- Delivered exceptional support for CEO calendar management by scheduling meetings, speaking engagements, appointments, travel arrangements, and events.
- Maintained confidentiality of sensitive information while managing correspondence, reports, and documents on behalf of CEO.
Editorial Intern
Mid-Atlantic Media
05.2017 - 08.2017
- Supported the editorial goals of Baltimore Style Magazine, Baltimore Jewish Times, and Baltimore's Child.
- Covered special events and Interviewed unique subjects to write stories up to 1,000 words under tight deadlines.
- Collaborated with fellow interns on special projects that supported the objectives of the office.
- Gained exposure to various aspects of the editorial process by shadowing managing editor on assignments.
- Supported the editorial team with research, fact-checking, editing, and photography.
Congressional Intern
Democratic Office Of Cmte. On House Administration
01.2017 - 05.2017
- Assisted legislative staff in tracking legislation, getting signatures of cosponsors on bills, and keeping abreast of developments on the House floor.
- Assisted staff with special projects and communications.
- Designed graphics for social media and newsletters.
- Thoroughly researched issues and legislation.
- Attended briefings, hearings, and special events.
- Performed various administrative tasks including answering phone calls, greeting visitors, managing the filing system, and managing mail distribution systems.
Congressional Intern
Office Of Congressman Elijah Cummings
01.2016 - 05.2016
- Assisted legislative staff in tracking legislation, getting signatures of cosponsors on bills, and keeping abreast of developments on the House floor.
- Assisted staff with special projects and communications.
- Monitored the news cycle to stay informed of local, regional, and national and events.
- Thoroughly researched issues and legislation.
- Updated contact databases regularly.
- Attended briefings, hearings, and special events.
- Performed various administrative tasks including answering phone calls, greeting visitors, and managing mail distribution systems.
Academic Tutor
Freelance
09.2015 - Current
- Tutored students primarily in the subjects/areas of language arts, social studies, and essay writing.
- Worked with students one-on-one on homework assignments, helping them improve their organizational and study skills.
- Met with parents to identify weaknesses, discuss student progress, and address concerns.
- Empowered students to take ownership of their development by helping them identify academic challenges and establish goals.
- Developed methods to motivate and engage students in learning, such as incorporating pop culture references and offering positive reinforcement.
- Taught students in person and remotely using Google Meet and other delivery channels.
Contributing Writer
Freelance
03.2013 - 05.2015
- Wrote articles for The Avenue News, The Diamondback, The Senior Digest, and The Greenbelt News Review.
Education
MPAP - Master of Public Administration And Policy
American University
Washington, DC12.2020
B.A. - Multiplatform Journalism, Government And Politics
University of Maryland, College Park
College Park, MD05.2018
Skills
- Content Strategy
- Project Management
- Media Relations
- Government relations
- Web Content Management
- Strategic communications
- Publicity Campaigns
- Branding
- Strategic Planning
- Stakeholder relationship management
- Internal Communications
- Copywriting
Accomplishments
Public Affairs Specialist, Pandemic Response Accountability Committee, CIGIE:
- Led the communications rollout for six reports which included writing and overseeing the development of social media posts, newsletters, press releases, web content, visuals, and other digital companion products.
- Managed a tight deadline to lead the development of written testimony and a briefing book for the PRAC Chair to prepare for a congressional hearing.
- Developed and planned two virtual, public-facing events with audiences of 100+ guests that informed external stakeholders of the PRAC's work.
- As Chair of the Wellness Committee, I led the committee through the brainstorming and planning of events and initiatives that diversified our work and reflected the agency's values.
- Developed a method to regularly report and analyze media metrics.
Communications and Marketing Manager, National Coalition for Cancer Survivorship:
- Revamped the organization's digital presence by developing a brand voice, creating an editorial calendar, and creating a theme and style for the web and social media that is used to this day, resulting in increased followership and engagement across all platforms.
- Wrote the 2021 Annual Report, liaising with staff and collaborating with the external graphic designer.
Communications Coordinator, Economic Policy Institute:
- Planned 10+ in-person and virtual events, which included developing marketing materials, corresponding with speakers, overseeing logistics, and managing the events.
Affiliations
- Alpha Kappa Alpha Sorority, Incoporated
Certification
- Project Management Training, Council of the Inspectors General on Integrity and Efficiency - February 2024
- CIGIE 102, Council of the Inspectors General on Integrity and Efficiency - February 2024
- Introduction to Inspectors General Authorities, Council of the Inspectors General on Integrity and Efficiency - August 2023
- CIGIE 101, Council of the Inspectors General on Integrity and Efficiency - April 2023
- Diversity and Inclusion, Cornell University - January 2022
Timeline
Public Affairs Specialist
Pandemic Response Accountability Committee, CIGIE
08.2022 - Current
Communications and Marketing Manager
National Coalition For Cancer Survivorship
09.2021 - 08.2022
Office of Congressman Sean Patrick Maloney
U.S. House Of Representatives
04.2021 - 09.2021
Communications Coordinator
Economic Policy Institute
02.2019 - 04.2021
Special Assistant/Fellow
Civic Advisors/When We All Vote/BARR Center
06.2018 - 02.2019
Editorial Intern
Mid-Atlantic Media
05.2017 - 08.2017
Congressional Intern
Democratic Office Of Cmte. On House Administration
01.2017 - 05.2017
Congressional Intern
Office Of Congressman Elijah Cummings
01.2016 - 05.2016
Academic Tutor
Freelance
09.2015 - Current
Contributing Writer
Freelance
03.2013 - 05.2015
MPAP - Master of Public Administration And Policy
American University
B.A. - Multiplatform Journalism, Government And Politics
University of Maryland, College Park
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