Kishan Kumar
Morristown,NJ
Summary
Seasoned Global commercial executive with a Patient - centric approach and deep expertise in several commercial functions Diverse experience in working in across several therapeutic areas in Oncology (Breast, RCC and Heme) and strong understanding of various treatment types including targeted and cell & gene therapy Demonstrated agility and strong partnership across Clinical Development, Global Marketing, Sales, Medical Affairs, Clinical, HEOR, Market Access, Market Research, Regulatory, Legal, and other functions in developing the brand strategy, and ensuring seamless execution on brand tactics Proficient in P&L management, A&P spends and financial reporting and forecasting. Adept in developing and driving executive level presentations and strong foundational experience in ‘data driven storytelling’ Experience in people management (local and global teams) and firm believer in Servant leadership principle
Overview
13
13
years of professional experience
8
8
Years of Oncology experience
Education
Master of Science - Engineering, Biotechnology
University of Pennsylvania
09.2007 - 12.2008
Skills
Brand Marketing – Brand positioning and Commercial strategy; campaign, concept, and message development; creation of Professional and tactics (including Digital marketing channels)
Precision Medicine – In partnership with CDx team, lead various marketing initiatives on strategy and tactical pull through of companion diagnostics associated with breast cancer product Helped develop a strategic roadmap for capabilities on companion diagnostics data in OncologyConsumer / Patient Marketing – Patient engagement / advocacy, creation of patient centric programs and testimonials Direct to patient engagement tactics (digital and direct – starter kits)
Medical expert engagement - Scientific Engagement / Medical Education activities including KOL engagement, Congress management, and speaker program development & executionCommercial Operations – Field force sizing and structuring (portfolio planning) , Field Product Training & Certifications, Incentive compensation design implementation and measurement, analytics driven targeting and call planning, CRM managementFinancial Management - Managing a multi million dollar A&P budget while responsibly delivering tactics that fits with overall brand and franchise strategy
Strategic planning - Developing multi-year Strat and disease state planning across Global and cross functional teams, forecasting, enterprise planning
Work History
Breast Cancer Marketing - Omnichannel Marketing
Novartis Oncology
, NJ
08.2020 - Current
- Lead marketing efforts across the HCP and Patient ecosystem and enable seamless creation and execution of brand strategy and lead execution of marketing campaigns/tactics
- Responsible for maintaining and reporting P&L for the Advertising and promotional (A&P) spend for brand working with other stakeholders including finance
Director - Commercial Strategy & Operations
Novartis Oncology
, NJ
11.2018 - 08.2020
- Acting as an advisor and strategic thought-partner on all strategic CS&O decisions and lead high impact strategic and operational projects for CS&O in collaboration with leadership team, Marketing, Sales, Communications and other relevant functions in the US, as well as Global Oncology Marketing and Sales Excellence and Training
Director, Commercial Consulting Lead
Novartis Business Services, PLS
, NJ
11.2017 - 11.2018
- Primarily responsible for securing, owning and delivering projects and initiatives across Novartis Business Units – Pharma, Oncology, Sandoz and Alcon
- Serve as a trusted partner to Sales and Marketing leads across multiple franchises and consult them on their ongoing initiatives in areas including ‘go-to-market’ strategy, commercial model design, sales force effectiveness, field force design, call planning & targeting, Incentive compensation management, etc.,
- Manage and mentor a team of analysts, consultants and managers in US, India and Ireland (NVS NGSCs)
Account Director - Client Partner
Axtria Inc
Berkeley Heights, NJ
11.2014 - 11.2017
- Primarily response for overall engagement delivery and client success across a portfolio of life sciences and pharmaceutical companies
- Strategically manage revenue generation endeavors and own end-to-end P&L for portfolio of clients, drive pipeline strategies and competitor displacement
- Manage and mentor a team of 10+ associates across all levels (Analyst through Managers)
- This includes providing direction, establishing clear and measurable objectives, training, coaching, counseling and managing performance
Senior Associate
Cognizant Analytics
Bridgewater, NJ
11.2012 - 11.2014
- Primary Responsibilities include Project Management and Delivery on engagements involving sales force Sizing, Structure ,Targeting and contingency planning/Conduct sub-national ROI analyses on all Personal/ non-personal promotions and Call Planning/targeting field force efforts
- Managed multiple initiatives to improve operational effectiveness, including:
- Streamlining sales reporting and targeting process
- Optimizing sales coverage and market segmentation to target key customer segments
Business Analyst
Alexander Group
Stamford, CT
04.2011 - 06.2012
- Primarily focused on the synthesis of client information and intelligence data to produce best-in-class design consulting solutions by creating analytical models to simulate and forecast business problems and results
- Major areas of focus include Go-to-Market strategy and execution, organizational design and effectiveness, sales effectiveness, compensation and change management
Research Analyst
MDRx Financial
Philadelphia, PA
04.2009 - 04.2011
- Created, updated, and maintained financial models, writing company and industry reports
- Analyzed and performed market research on the Biotech and Pharmaceutical companies in the United States
- Gained expertise in understanding drugs in the retail, specialty and injectable space including drug parameters like treatment regimen, market share, price change impacted growth, launch affected brand share
Research Analyst
The Wharton School
Philadelphia, PA
09.2008 - 04.2009
- Performed market research analysis on research data applications, including interpretation data results and information usage recommendations by handling data reports and performing spreadsheet analysis
- Page | 1
Timeline
Breast Cancer Marketing - Omnichannel Marketing
Novartis Oncology
08.2020 - Current
Director - Commercial Strategy & Operations
Novartis Oncology
11.2018 - 08.2020
Director, Commercial Consulting Lead
Novartis Business Services, PLS
11.2017 - 11.2018
Account Director - Client Partner
Axtria Inc
11.2014 - 11.2017
Senior Associate
Cognizant Analytics
11.2012 - 11.2014
Business Analyst
Alexander Group
04.2011 - 06.2012
Research Analyst
MDRx Financial
04.2009 - 04.2011
Research Analyst
The Wharton School
09.2008 - 04.2009
Master of Science - Engineering, Biotechnology
University of Pennsylvania
09.2007 - 12.2008