Kishuna Joseph

(contracted through Yoh Services LLC)

• Post-Production & Publishing Oversight: Content oversight and distribution of Oxygen shows, ensuring timely and accurate publishing of episodes on the network's website and YouTube channel.
• Content Calendar & Show Programming: Developed and maintained content calendars to coordinate the release of new and existing show episodes, and optimized show programming to maximize viewer engagement and audience acquisition.
• Copywriting & Website Management: Managed the network website content, crafting compelling copy for show episodes and clips.
• Cross-Team Collaboration: Liaised with production, publishing, marketing, and press teams to align on show releases, promotional campaigns, and cross-platform initiatives. Facilitated efficient communication channels that increased project turnaround time.

(contracted through IKON Search)

• YouTube Channel Management: Spearheaded the optimization and publishing of content across IMGN/Warner Music's proprietary and affiliated YouTube channels (Levi's, Panasonic).
• Cross-Team Collaboration: Liaised with distribution and marketing departments to successfully roll out data-backed content strategies, synchronizing efforts for maximum reach.
• Data-Driven Decision Making: Administered title, thumbnail, and metadata A/B testing methodologies and analyzed data to extract insights, guiding informed, data-driven decision-making processes.
• Audience Growth Analysis: Conducted comprehensive analyses of audience growth metrics, and presented to both internal teams and external clients with strategy reports and creative content proposals.

• YouTube Channel Oversight: Managed daily operations across multiple branded and partner YouTube channels, streamlining efficiency.
• Content Strategy & Execution: Led initiatives in video strategy, content programming, SEO, publishing, and thumbnail design to optimize viewer engagement.
• Data Analysis & Reporting: Conducted weekly assessments of key performance indicators to guide ongoing strategy and measure success.

• Audience Growth: Spearheaded content and growth strategies, achieving a milestone of 100k YouTube subscribers within 5 months.
• Team Collaboration for Branding: Worked with social media and production units to deploy distribution plans, elevating artist development and brand visibility.
• Content Production: Directed and produced original video series tailored for YouTube and Instagram platforms.
• Full-Scope Video Management: Oversaw research, strategy, development, distribution, and marketing components for video content.
• KPI Monitoring: Diligently tracked and reported key performance indicators to evaluate success and guide future strategies.