Kit Hayes
Sausalito,CA
Summary
Brand and impact strategist with a decades long track record of unraveling complex problems and defining clear, actionable solutions. Thrives when transforming ambiguity into structured plans that drive results, while inspiring teams along the way.
Overview
19
19
years of professional experience
Work History
Group Global Head of Brand Strategy
YouTube
10.2020 - Current
- Shepherd brand strategy through brand reputation, COVID, and competitive crises by driving vision and OKR development, resource allocation, and ongoing emergent problem solving (misinfo, cultural relevance)
- Develop YouTube brand voice, value proposition, 20+ brand campaign briefs
- Drive product roadmaps for YouTube Trending, exploring Multi-Format
- Oversee development of URG strategy and sustainability efforts
- Oversee qual/quant research to develop value props, determine product directions, define new metrics, create a global voice
- Manage high performing teams by prioritizing wellbeing and empowerment
Global Head of Mental Health
YouTube
11.2019 - 12.2020
- Built YouTube's Mental Health Initiative inclusive of the cross-company strategy and OKRs, internal/external PR, and implementation across marketing, partnerships and eng (pre/post COVID)
- Served as internal domain expert and spokesperson; led external SME strategy
- Launched YouTube Mental Health campaign during COVID with gifs reaching 360bn views, and numerous World Mental Health Day / Suicide Prevention efforts
- Led high performing team by prioritizing wellbeing
Founder
School Of Social Change
01.2018 - 04.2020
- Launched non-profit to help people learn about the world’s biggest problems and their most promising solutions; Built to host weekend long learning events on Mental Health, Enlightened Capitalism and Criminal Justice
Global Head of Social Impact Marketing
YouTube
01.2019 - 12.2019
- Oversaw social impact marketing efforts across Sustainability, LGBTQ, Racial Justice, and Giving Week
- Pioneered creator marketing partnership with Mr. Beast to launch #TeamTrees, the largest ever donation campaign in YouTube’s history, which raised $20M
- Drove product roadmap for donation functionality
- Oversaw a high performing and deeply passionate team
Product Marketing Manager, Social Impact
Google
01.2015 - 12.2018
- 2016 - 2017: Led corporate marketing for Grow with Google
- 2016 - 2017: Led marketing for Google Sustainability (published Google's first environmental report)
- 2015 - 2016: Led marketing for Google.org (launched exhibition at National Portrait Gallery honoring disability rights activists)
Co-Founder, Campaign Director
Peers
01.2013 - 01.2015
- Partnered with Airbnb, Lyft, and Uber to build a people powered organization advocating for fair and safe sharing economy regulations from idea to launch in 90 days
- Led national campaigns to mobilize home-sharers and drivers to push local legislators to regulate the sharing economy
Senior Strategist
Purpose
01.2011 - 05.2013
- Developed and launched non profits focused on ending human trafficking (Walk Free) and the structural causes of poverty (The Rules)
- Partnered with Audi to address the global water crisis resulting in a multi year pilot in India to deliver clean water to slums
Global Brand Planner
Anomaly
03.2007 - 11.2009
- Led marketing for the launch of By Lauren Luke, a makeup line built around YouTube makeup star Lauren Luke. Sold out Sephora at launch.
- Developed new beauty and children's drinks for BPW, a joint venture between Coca Cola and Nestle.
Brand Strategist
TBWA\Chiat\Day
05.2005 - 03.2007
- Supported strategic develop for campaigns for Mars, Olay, Sprint and Absolut Vodka
Education
Bachelor of Arts - Communications
University of Florida
Gainesville, FL05.2005
Skills
Brand Strategy
- Sense-Making Thought Leadership
- Brand Platform Development / Sub-Brand Architecture
- OKR Development & Annual Planning
Leadership & Collaboration
- Cross-Functional Team Building
- Visionary Leader & Passionate People Manager
- Impact-Oriented
Certified Yoga Teacher, Health Coach, Life Coach
200hr YTT, IIN Graduate, Mastery Method Coach
Timeline
Group Global Head of Brand Strategy
YouTube
10.2020 - Current
Global Head of Mental Health
YouTube
11.2019 - 12.2020
Global Head of Social Impact Marketing
YouTube
01.2019 - 12.2019
Founder
School Of Social Change
01.2018 - 04.2020
Product Marketing Manager, Social Impact
Google
01.2015 - 12.2018
Co-Founder, Campaign Director
Peers
01.2013 - 01.2015
Senior Strategist
Purpose
01.2011 - 05.2013
Global Brand Planner
Anomaly
03.2007 - 11.2009
Brand Strategist
TBWA\Chiat\Day
05.2005 - 03.2007
Bachelor of Arts - Communications
University of Florida
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