Summary
Overview
Work History
Education
Skills
Leadership Experience
Timeline
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Kjersten Gerlach

Minneapolis,MN

Summary

Dynamic partner marketing professional with over eight years of experience in executing global partner marketing strategies that drive customer acquisition, activation, and growth. Proven ability to collaborate cross-functionally, influence partner leadership, and deliver high-impact marketing initiatives. Expertise in managing multiple complex projects, optimizing ROI on marketing investments, and enhancing partner relationships within fast-paced, high-growth environments.

Overview

8
8
years of professional experience

Work History

Partner Marketing

Jamf
10.2022 - Current
  • Developed and executed joint marketing strategies with international partner teams across LATAM, EMEIA, and AMER regions, driving global customer acquisition and product adoption.
  • Created and led bespoke co-marketing campaigns with strategic partners, including Carrier Distribution and Apple Retail, ensuring alignment with sales KPIs and delivering measurable business outcomes.
  • Managed a marketing budget exceeding $100k per partner annually, optimizing spend to maximize ROI and contribute to sales pipeline growth.
  • Designed and implemented onboarding email nurture streams for partner account executives, enhancing engagement and product knowledge.
  • Coordinated high-impact customer events with key partners such as Verizon, Apple, and T-Mobile to generate leads and drive new business opportunities.
  • Proficient in the following systems: Monday, Confluence, Highspot, Adobe Creative Suite, Salesforce, Domo, Klue, Impartner

B2B Marketing Specialist

Caribou Financial
04.2022 - 08.2022
  • Shaped and executed joint marketing plans with B2B lending partners, driving significant customer engagement and pipeline generation
  • Led the development of a partner testimonial campaign strategy, resulting in increased partner satisfaction and improved customer acquisition
  • Managed the end-to-end process of launching a Transactional and Relational NPS survey, using insights to enhance partner marketing strategies
  • Played a key role in the creation of an omnichannel marketing strategy, including the development of ICP personas and contact tiers to drive targeted marketing efforts for partners
  • Spearheaded a data hygiene initiative within HubSpot, ensuring the accuracy and effectiveness of CRM data to partner pipeline.

Marketing Communications Specialist

Cetera Financial Group
07.2019 - 04.2022
  • Developed and executed content strategies for recruiting and retention campaigns, achieving high engagement and conversion rates
  • Crafted and managed crisis communication strategies, ensuring timely and effective internal and external messaging during critical events
  • Collaborated with cross-functional teams to develop marketing campaigns that supported organic growth and client acquisition
  • Led the development of a Transition Playbook and communications plans for newly acquired businesses, facilitating smooth integration
  • Proficient in the following systems: Marketo, Documatix, Eloqua, Workfront, Microsoft Office Suite, Google Analytics, Salesforce.

Marketing Specialist

St. Cloud Financial Credit Union
08.2016 - 07.2019
  • Executed targeted marketing campaigns and social media strategies that significantly increased customer engagement and brand awareness
  • Managed the company’s rebranding efforts, ensuring consistent messaging and visual identity across all channels
  • Developed and maintained strong media relationships, resulting in increased positive press coverage for the organization
  • Organized and promoted community and charity events, enhancing the credit union’s visibility and community involvement.

Education

Communications

Winona State University
Winona, MN

Skills

  • Strategic Partner Marketing: Experienced in defining and executing joint marketing strategies with top SaaS platform partners to drive mutual business growth
  • Global Campaign Execution: Skilled in managing and aligning marketing efforts across diverse regions (LATAM, EMEIA, AMER) to achieve global consistency and local relevance
  • Co-Marketing Activations: Proficient in designing and implementing co-marketing activities, such as joint email campaigns and co-branded webinars, to drive customer acquisition and product upsell
  • Performance Measurement & Optimization: Adept at tracking and analyzing marketing performance, with a focus on improving the ROI of marketing investments through data-driven insights
  • Project & Budget Management: Expert in managing large-scale marketing projects and budgets, ensuring timely and effective execution

Leadership Experience

  • Council Member, Employee Engagement Council, Cetera Financial
  • Programming + Events Chair, Women@Jamf ERG
  • Council Member, Executive Communication Advisory Council, Cetera Financial
  • Co-Creator, Global Mentorship Program, Cetera Financial

Timeline

Partner Marketing

Jamf
10.2022 - Current

B2B Marketing Specialist

Caribou Financial
04.2022 - 08.2022

Marketing Communications Specialist

Cetera Financial Group
07.2019 - 04.2022

Marketing Specialist

St. Cloud Financial Credit Union
08.2016 - 07.2019

Communications

Winona State University

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Kjersten Gerlach