Hi, I’m
Krista Linkogle-Kaplan
Novato,CA
Summary
Results-driven manager with extensive experience in sales, strategic distribution, and event planning. Proven ability to reduce operational costs and enhance sales performance through innovative product development and marketing strategies. Strong track record of streamlining processes to boost efficiency and productivity across various industrie
Overview
28
years of professional experience
Work History
Jordan Casing CompanySan Rafael
Sales Director
02.2024 - Current
Job overview
- Developed and implemented sales strategies that significantly drove revenue growth.
- Promoted company brand image effectively at trade shows, conferences, and industry events, enhancing visibility and reputation.
- Analyzed market trends to uncover new business opportunities.
- Built strong relationships with key clients and stakeholders, leading to improved customer loyalty and retention.
- Oversaw accurate sales forecasting, ensuring alignment with company objectives and market demands.
- Built connections with customers and industry professionals for long-term growth.
- Evaluated customer feedback to pinpoint product and service improvement areas.
Jordan Casing CompanySan Rafael, California
CEO/Trustee
08.2018 - 02.2024
Job overview
- Formulated strategic business plans to boost profitability and market competitiveness.
- Managed financial resources to ensure budget compliance and promote sustainable growth.
- Established supplier partnerships to enhance procurement efficiency and minimize costs.
- Implemented performance metrics to assess team effectiveness and operational enhancements.
- Negotiated contracts with vendors for competitive pricing on goods and services.
- Represented organization at conferences, events, and networking functions as required.
The Plan-it DuoCorte Madera, California
Owner
01.2017 - 05.2020
Job overview
- Coordinated event logistics, including venue selection and vendor management.
- Designed engaging programs tailored to client needs and preferences.
- Implemented marketing strategies to attract new clients and retain existing ones.
- Researched industry trends to enhance service offerings and customer satisfaction.
- Trained staff on best practices in event management and customer service skills.
- Maintained relationships with existing clients by providing superior customer service.
- Managed daily operations of business, including hiring and training staff.
- Ensured compliance with local, state, and federal regulations.
- Promoted business on social media platforms to maximize brand identity and generate revenue.
- Created marketing campaigns to attract new customers.
- Oversaw on-site execution to ensure smooth operations during events.
- Conducted post-event evaluations to gather feedback for future improvements.
- Facilitated communication between vendors, clients, suppliers, and stakeholders involved in events.
- Coordinated vendor relationships and negotiated contracts for services and supplies.
- Oversaw budgeting processes to ensure alignment with client expectations.
Burns Florist/Kaplan FlowersSan Rafael, California
Owner
01.2012 - 06.2018
Job overview
- Managed daily operations to ensure seamless shop functionality.
- Oversaw inventory management and supplier relationships for optimal stock levels.
- Developed marketing strategies to attract and retain customers effectively.
- Trained and supervised staff to maintain high standards of customer service.
- Implemented sales techniques that enhanced customer experience significantly.
- Resolved customer complaints promptly to promote satisfaction and loyalty.
- Created visually appealing product displays to maximize promotional impact.
- Reviewed financial statements regularly to evaluate operational profitability.
- Designed custom floral arrangements for weddings and corporate events.
- Selected and sourced fresh flowers from local suppliers each week.
- Managed inventory to ensure availability of floral supplies and materials.
- Collaborated with clients to understand their vision and preferences.
- Created seasonal displays for retail spaces to enhance visual appeal.
- Trained junior designers in floral techniques and customer service skills.
- Developed strong relationships with vendors for quality product sourcing.
- Promoted customer satisfaction by recommending flower pairings and greenery options for floral arrangements.
- Advised customers on color combinations, flower types, and other design elements for their order.
- Updated social media accounts regularly with images of latest creations.
- Handled complaints from unsatisfied customers promptly and professionally.
- Monitored competitor activities to stay ahead of the market trends.
The Gap, Inc.
Distribution Planner/Logistics Coordinator
01.1998 - 06.2008
Job overview
- Analyzed inventory levels to optimize distribution processes across multiple channels.
- Developed logistics plans that increased efficiency in product distribution operations.
- Resolved discrepancies related to shipping or receiving activities in a timely manner.
- Coordinated transportation services among vendors, customers, warehouses, and distribution centers.
- Created detailed reports on inventory performance for review by senior management.
- Trained junior planners on best practices in merchandise planning and analysis.
- Prepared pre-season plans, aligning financial sales, gross margin, and inventory with company goals.
- Collaborated with cross-functional teams to ensure successful product launches and promotions.
Education
San Francisco State UniversitySan Francisco, CA
Bachelor of Arts from English Literature
01-1993
Skills
- Sales strategy and forecasting
- Market analysis and planning
- Client relationship management
- Brand promotion and representation
- Contract negotiation and management
- Financial management and forecasting
- Effective communication and problem solving
- Team leadership and networking
- Customer feedback evaluation
- Social media marketing
- Revenue generation strategies
- CRM software expertise
- Floral design
- Event coordination
- Event design
- Travel arrangements
- Negotiation skills
- Vendor management
- Inventory management
- Project planning
Affiliations
- During down time I enjoy all creative aspects of floral design, gardening and spending time with my adult children. My other passion is singing and promoting my band.
Timeline
Sales Director
Jordan Casing Company
02.2024 - Current
CEO/Trustee
Jordan Casing Company
08.2018 - 02.2024
Owner
The Plan-it Duo
01.2017 - 05.2020
Owner
Burns Florist/Kaplan Flowers
01.2012 - 06.2018
Distribution Planner/Logistics Coordinator
The Gap, Inc.
01.1998 - 06.2008
San Francisco State University
Bachelor of Arts from English Literature
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