Marissa Dean-Maffei
Phoenix,AZ
Summary
Operations leader with 15+ years experience scaling multi-site services, improving processes, and leading high-growth teams. Scaled revenue $1M—$10M, grew staff 5—75+, and built repeatable systems for hiring, customer experience, vendor management, and partnerships.
Overview
16
16
years of professional experience
Work History
Director of Operations
Legarza Sports
San Carlos, California
01.2013 - 10.2025
- Scaled pay-to-play revenue from $1M to $10M through operational infrastructure, and partnership expansion.
- Oversaw 75+ full-time and 500+ seasonal staff annually. Owned hiring, onboarding, performance management, and leadership development.
- Expanded B2B partnerships through relationship-based management while contracting 30 PE/10 after-school sites and 13 weekly summer sites in 2025.
- Built and standardized SOPs, documentation, training systems, checklists, and evaluation tools that improved staff performance across ten programs.
- Delivered outstanding customer service to enhance satisfaction and retention.
- Efficiently managed warehouse operations, vendor pricing, inventory, equipment ordering, and distribution to ensure accurate supply and delivery.
- Partnered with executive leadership on budgeting, forecasting, and cost-control strategies to support profitable growth and long-term scalability.
- Led grassroots and community marketing across regional markets to improve retention + new acquisition.
Summer Site Director & Office Manager
Legarza Sports
San Carlos, California
06.2009 - 01.2013
- Served as a lead for new site launches and was sent explicitly to underperforming or new markets to create demand and increase enrollment.
- Increased parent satisfaction scores to over 95%
- Coordinated staff scheduling and led staff meetings to meet program demands and maintain coverage.
Education
Bachelor of Individualized Studies - Minor in Early Childhood Education
New Mexico State University
Las CrucesSkills
- Multi-Site Operations Management
- Hiring & Training
- Team Development
- SOP Development & Optimization
- Vendor & Budget Management
- Performance Tracking
- Quality Control
- Quality assurance
Timeline
Director of Operations
Legarza Sports
01.2013 - 10.2025
Summer Site Director & Office Manager
Legarza Sports
06.2009 - 01.2013
Bachelor of Individualized Studies - Minor in Early Childhood Education
New Mexico State University