Summary
Overview
Work History
Education
Skills
Timeline
Generic

Kristina Carboni

Stamford,CT

Summary

Entrepreneurial and solutions driven expert with a demonstrated history of building brands. Skilled in Strategy Development, Management, Marketing, Sales, Category Management, Advanced Analytics and Shopper Marketing.

Overview

10
10
years of professional experience

Work History

Category Manager

Conair, LLC
STAMFORD, CT
01.2021 - Current
  • Developed valuable consumer and market driven insights to drive strategic decisions for executive management, marketing and sales teams and retail partners.
  • Generated and analyzed Consumer and Shopper Insights for retail accounts to maximize Conair LLC brands visibility.
  • Crafted actionable insights and stories from a wide variety of research/syndicated/shopper sources gaining new distribution, expanded shelf space or promotional opportunities with retail buyers.

VP Marketing

MRaine Industries
Autaugaville, AL
04.2016 - 01.2021
  • Startup company, created complete Brand Marketing Plans for new bottled water brand, attaining financing of project and 410% growth in first two years
  • Researched and identified core consumer target group conducting focus groups and advanced market research studies
  • Identified optimal distributor network for launch and sold in new product to 8 Budweiser Distributors and 7 Budweiser Sub-Distributors in the Alabama market resulting in 2 million bottles sold in first year. Exceeded target launch results by 150%.
  • Identified potential areas for expansion into new markets based on current trends.
  • Manage marketing and sales departments (Sales, Merchandisers, Digital, Promotion and Trade Marketing Mgrs.)

President/Owner

CPG Resources
Stamford, CT
09.2013 - 03.2016
  • Clients: MRaine Industries, Evian Natural Spring Water, William Grant & Sons, American Foods, Superior on Main, Motives Cosmetics, Illy Café, FiberMark, Campari, Nestle Waters, RJR Communications
  • Developed channel sales and marketing strategies working with Food, Drug, Club, Convenience and Mass Merchandiser retailers.
  • Developed S.W.O.T. analysis, Elasticity studies, Feasibility studies, Investor Briefs, · Development of E-Learning Employee Training Modules, Sales Training
  • Route to Market plans, Customer Business Reviews, Shelf Strategy, Assortment Criteria recommendation and execution

Education

Bachelor of Science - Communications

Southern CT State University
New Haven, CT
05-1988

Skills

° Category Management

° Advanced Analytics

° Qualitative/Quantitative Data Expert

° Retail Account Management

° Sales Strategy

° Business Development

° Distributor Management

° Shopper Marketing

° Trade Marketing

° Promotion Execution

° Contract Negotiation

Timeline

Category Manager

Conair, LLC
01.2021 - Current

VP Marketing

MRaine Industries
04.2016 - 01.2021

President/Owner

CPG Resources
09.2013 - 03.2016

Bachelor of Science - Communications

Southern CT State University

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Kristina Carboni