An innovative principal product designer leading cross-functional teams while building complex and intuitive products
Overview
10
10
years of professional experience
1
1
Certification
Work History
Senior Experience Designer
Verizon
06.2023 - 08.2024
Conducted research for migrating 10M users to a new individual profile experience, and helped drive the onboarding communication experience strategy.
Led expansion of service-design toolkit by researching, and workshopping a new ecosystem mapping process, recruiting a team of 15 key stakeholders.
Created research briefs and conducted unmoderated and moderated usability and a/b tests via UserTesting and FigJam, iterating upon designs and interactive prototypes.
Senior UX Designer
Lokion
Memphis
03.2022 - 12.2022
Provided design and research, advocating for user-centered methodologies.
Executed ideation workshops and monthly UX meetups to keep the team abreast of new industry trends and research methods using the Miro platform.
Created new experiences for Ducks Unlimited, focusing on educational interaction design within the networking system for hunters and conservationists.
UX Designer & Researcher
Rotary
Evanston
10.2019 - 03.2022
Managed human-centered design, research, and strategy, significantly enhancing networking, voting, and onboarding platforms for global humanitarian projects.
Introduced methods to better connect mentors with new volunteers.
Coached teams of 5-10 on user-centered research and design methods to help facilitate informed, evidence-based design decisions through moderated usability tests, journey mapping, personas, and empathy mapping.
Product Designer
Sertifi
Chicago
02.2019 - 10.2019
Managed design, branding, and UX strategy to help the growth of user-centered practices across the company, increasing direct user engagement by 60%.
Recruited an internal cross-functional team of 5-10 key stakeholders to implement a usability testing program of low-high fidelity wireframes and interactive prototypes.
Wrote a testing and communication script for moderated usability tests, and conducted workshops to ideate on user journey maps and design solutions.
Synthetized results for the founders and CTO with proposed design solutions.
Senior UX Designer
Elkay
Oak Brook
04.2014 - 02.2019
Redesigned landing pages to reduce the bounce rate from 23% to 0.14%.
Ethnography studies and testing resulted in a 25% increase in user engagement.
Led design of order management portal and dashboards for both B2B and B2C clients, resulting in 91% of users rating it as extremely user-friendly and intuitive.
Led expansion of UX process, mentoring digital teams of 10-20 on design thinking, new collaboration systems and consistent component libraries.
UX research and design, success metrics via Google Analytics, usability testing via UserTesting, IA Studies via Optimal Workshop, a/b tests, first click, and surveys.
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