Klarrisa Arafa

• Versatile copywriter, content writer, and lead generation strategist for a StoryBrand certified copywriting agency, specializing in white-label projects across diverse industries (finance, real estate, beauty, apps, music production, etc.) Expertise includes:
• Using the StoryBrand method to create brand messaging guides and brandscripts
• Crafting compelling sales copy that drives conversions.
• Developing engaging content for blogs, articles, and refreshing old content
• Creating impactful course sales pages and educational landing pages.
• Strategically repurposing content for email marketing campaigns and newsletters.
• Product descriptions that highlight the brand’s USPs and bring their voice to life.
• Designing high-converting landing page copy to boost lead generation.
• Executing comprehensive website rewrites to align with brand messaging and improve user experience.
• Adept at applying StoryBrand principles to clarify messaging and increase customer engagement across all content formats.
• Helping with administrative and social media tasks as needed.

• Deliverables included rebranding, a website audit, and brand guide.

My work spanned from website rewrites to rebranding with a small team of marketing volunteers.

• Revamped website content including visuals to enhance clarity, engagement, and alignment with the organization's mission.

• Rebranding: Collaborated on rebranding initiatives to refresh the nonprofit's visual and verbal identity, ensuring consistency across all platforms.

I also worked on establishing the organization's first annual fundraiser to help the NPO fund its initiatives and pay its bills. Part of this work included:

• Community Building: Fostered relationships with local community organizations and businesses to garner support and participation.
• Event Ideation: Developed the event concept to attract and engage attendees and local community business.
• Sponsorship Outreach: Conducted cold outreach to secure sponsorships while successfully building partnerships and meaningful relationships with local businesses and organizations.
• Social Media Marketing: Managed social media campaigns to promote the event and highlight sponsor contributions and business, increasing visibility and engagement.
• Newsletter Campaigns: Created and distributed compelling newsletter content to keep supporters informed and engaged.
• Event Coordination: Oversaw event logistics, making sure everything went off with a hitch from planning to post-event follow-up.

This role honed my skills in digital marketing, community outreach, event management, and strategic communication, all while contributing to a meaningful cause while I lived abroad.

• This position entails researching wellness, fitness, and lifestyle trends relevant to Black women and women of color. The brand is dedicated to providing these women with the best resources for their longevity. While this client prioritizes delivering rich content to their audience, we also implement SEO best practices to drive organic traffic.

• This was a contract position building out The Diversity Movement’s B2B product offering—the AI-powered chatbot “Alex,” a personal virtual DEI assistant. The bot answers those sticky questions you don’t want to ask your colleagues (e.g., “How do I know if I have an unconscious bias or not?”)
• Researching, compiling, and reiterating in TDMs’ brand voice.
• Crafting precise and thoughtful copy in under 450 characters.
• Pulling long-tail and short keywords for the AI chatbot.

• Freelance contributing e-commerce and SEO writer for Hunker.com.

• Administrative Work, Market research, research analysis, competitor research, and product copy.

• CNTRD
• Copy and other work for men’s wellness brand CNTRD (now defunct) including press releases and social media copy.
• Create & Cultivate
• Capturing social media trends during live conferences and organizing them into spreadsheets.
• Made in Tyeal Creative Marketing Studio
• Client Pitch Deck and Design