Kathleen Liberty-Zotto

Operational Leadership: Provided executive-level support and leadership to enhance organizational efficiency and day-to-day operations. Demonstrated ability to adapt, improvise, and meet tight deadlines to ensure seamless function and growth.

Fiscal Management: Conducted in-depth fiscal research and analysis, contributing to the preparation of the annual operating budget, aligning financial strategies with organizational goals.

Public Policy & Legislative Collaboration: Worked closely with the Executive Director and Counsel on public policy research, developing the annual Legislative Agenda, and presenting to the Board of Directors.

IT & Digital Management : Managed IT operations across the organization and led initiatives for website maintenance, email marketing campaigns, and social media presence.

Campaign & Membership Programs: Designed and executed operational programs for annual capital campaigns and membership drives to support organizational growth.

Marketing & Public Relations: Developed marketing materials to raise awareness and membership interest, composed and distributed press releases to statewide media outlets to inform the public of organizational news.

Event Planning: Coordinated major events, including the Annual Conference, Legislative Action Day, and Pre-Retirement Seminars across New York State.

Project Leadership: Led key initiatives, such as the redesign of the RPEA Member Database, the RPEA Rebranding Initiative, and website redesign, as well as the revision of the organization's constitution, by-laws, and fiscal policy.

Recognition: Awarded the prestigious Cynthia Wilson Award for Excellence in 2009.

Leadership & Operations Management: Provided technical and organizational leadership to ensure smooth operations across Human Resources, Payroll Administration, and financial reporting, driving overall company efficiency.

Financial Analysis & Budgeting: Analyzed business operations to identify areas for increasing sales, profitability, and customer engagement. Managed the purchasing budget and maintained vendor relationships to secure optimal pricing and cost controls.

Accounting & Compliance: Implemented streamlined financial accounting procedures to generate accurate reports in compliance with State and Federal regulations.

Marketing Strategy & Event Planning: Developed and executed marketing strategies to enhance brand value and boost demand. Successfully organized events to increase restaurant visibility and attract clientele.

Branding & Digital Engagement: Led the redesign of the company logo, website, and marketing materials. Created and managed social media pages, producing engaging content and tracking performance metrics for social media and website traffic.