K. Mae RABBANI
Lexington,SC
Summary
Innovative Marketing Leader skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Established history of meeting company goals utilizing consistent and organized practices. Results-oriented and collaborative professional bringing expertise in a multitude of marketing channels. Detail-oriented, attentive and decisive leader.
Overview
17
17
years of professional experience
Work History
Director of Marketing and Communications
Measures For Justice
08.2023 - Current
- Boost brand awareness by implementing targeted marketing campaigns and strategic partnerships.
- Manage cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
- Cultivate strong relationships with industry influencers and media outlets, securing positive coverage and maximizing brand exposure.
- Lead team of marketing professionals and key vendors to successfully achieve annual goals and business objectives.
- Streamlined internal processes for greater efficiency within MarComms department, allowing for increased focus on strategic initiatives.
- Develop comprehensive marketing plans for product launches to increase sales and market share.
Vice President of Marketing| ONE VIP Product
Urban One
04.2021 - 08.2023
- Increased brand awareness by developing and executing comprehensive marketing campaigns, resulting in 2x+ growth in customer base.
- Optimized $1MM marketing budget allocation to maximize return on investment, prioritizing high-impact initiatives.
- Strengthened brand positioning by conducting market research and competitive analysis to identify unique selling points.
- Developed data-driven approach to marketing decision-making by implementing advanced analytics tools and processes.
- Managed key external vendor relationships.
Director of Marketing
Pinnacle ACTION COACH
01.2020 - 01.2021
- Boosted brand awareness by implementing targeted marketing campaigns and strategic partnerships.
- Spearheaded multiple marketing efforts, including website updates and social media strategy to drive growth in online traffic and prospects.
- Collaborated closely with sales teams to develop effective B2B marketing collateral that supported lead generation goals.
- Regularly presented marketing insights and recommendations to CEO and peers, ensuring alignment with overall business objectives.
Senior Marketing Manager
First Group
01.2018 - 01.2019
- Boosted sales performance by developing and implementing key B2B marketing and CRM strategies.
- Enhanced customer loyalty through creation of targeted email campaigns and conference events.
- Analyzed market trends to identify new opportunities for business growth and expansion.
- Collaborated closely with sales teams to develop effective B2B marketing collateral that supported lead generation goals.
- Managed key vendor relationships.
Channel Acquisition Manager, VP - Credit Card
FIFTH THIRD BANK
01.2016 - 01.2018
- Managed critical vendor partnerships.
- Increased brand and product awareness by implementing innovative digital marketing strategies.
- Established key performance indicators to measure success of digital initiatives, ensuring data-driven decision making.
- Managed $2MM budget for various marketing initiatives, ensuring optimal allocation of resources and timely delivery.
- Collaborated with cross-functional teams to develop integrated marketing plans for product launches.
Senior Marketing Manager - New Customers Acquisitions
RUSHCARD
01.2007 - 01.2016
- Planned and managed Marketing budget in excess of $12MM.
- Recruited and managed critical agency and vendor relationships.
- Managed design and launch of company's first mobile website in 4 months.
- Saved company over $100K yearly in design costs by creating local internship partnership.
- Increased brand awareness and customer base by developing/implementing innovative marketing strategies that generated over $2MM per year in revenues.
Education
MBA - Project Management
Wright State University
Dayton, OH01.2003
Bachelor of Science - Marketing
Wright State University
Dayton, OH01.2002
Skills
- Content Strategy
- Marketing and Web Analytics
- Product Marketing
- Advertising Management
- Customer Segmentation
- Email Marketing
- Budget Management
- Strategic Planning
- Brand Management
- Mobile Marketing
- Multicultural Marketing
- Media Planning
- Fintech
- Product Development
- Excellent Communication
- Leadership
- Search Engine Marketing (SEM)
- Social Media Marketing
- Marketing Strategy
- Digital Marketing
- Campaign Development
- Project Management
- Brand Positioning
- SEO
- Direct Mail Marketing
- B2C Marketing
- Google Analytics
- Campaign Performance Tracking
Timeline
Director of Marketing and Communications
Measures For Justice
08.2023 - Current
Vice President of Marketing| ONE VIP Product
Urban One
04.2021 - 08.2023
Director of Marketing
Pinnacle ACTION COACH
01.2020 - 01.2021
Senior Marketing Manager
First Group
01.2018 - 01.2019
Channel Acquisition Manager, VP - Credit Card
FIFTH THIRD BANK
01.2016 - 01.2018
Senior Marketing Manager - New Customers Acquisitions
RUSHCARD
01.2007 - 01.2016
MBA - Project Management
Wright State University
Bachelor of Science - Marketing
Wright State University
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