Kenjay Morfin

Managed onsite media events for Sony during an advertising campaign, The marketing project saw more than 1.7 million views via the Sony Electronics YouTube page. Some of the enlisted responsibilities included but are not limited to the following:

• Negotiating paid partnerships with social media talent.
• Outlining specific product promotions during said project.
• Managing a cinema level production crew and associated staff.
• Assisted in managing a production budget of over $700,000.

Led the marketing team for one of Tokyo's most popular and well established premium clothing stores. Fools Judge is on one of busiest streets in all of Tokyo with foot traffic nearing 100,000 daily.

• Managed online marketing campaigns directly impacting sales growth seeing a 34% rise in online sales.
• Designed multichannel marketing program using social media to derive new customer insights.
• Assisted in creating written, video and image content for marketing channels.
• Elevated average social media engagement on posts 89% using data analytics.

• Optimized e-commerce marketing strategy, with a focus of acquiring new customers. Which led to an over 260% gain in new customers placing orders via the website and an over 700% rise in site traffic.
• Incorporated e-commerce objectives in social media platform management. Outlining sales objectives that needed to be integrated in our marketing.
• Worked with third party selling platforms to establish partnership programs with companies such as Whatnot, eBay and NTWRK.

Overseen promotions, brand collaborations, led media content creation and managed social media platforms for a creator with over 7.5 million followers, contributing to their over 1 Billion Views.

• Managed live streaming platforms on all ends from physical hardware to software and social media set up.
• Regularly negotiated brand promotions and paid partnerships.
• Direct media consultant, content design and storyboarding with talent.