Kobe Ultreras

WKI Kenworth & Master Tech Truck & Equipment (Sister Companies)

Product Marketing Specialist

🗓️ Dec 2022 – July 2025

• ***Promoted from Reconditioning Technician into a full-time marketing role after demonstrating strong initiative and skill.***
• Managed marketing campaigns for semi-trucks, upfitted equipment, parts, and services across multiple platforms (Facebook, Instagram, LinkedIn, X).
• Created digital and print marketing materials including flyers, brochures, product posts, and seasonal promotions.
• Handled all social media scheduling and engagement using Meta Business Suite and other tools.
• Captured and edited product photography and videos using Adobe tools, CapCut, and Canva.
• Designed, launched, and updated website content via WordPress with built-in SEO strategies to improve online visibility and lead generation.
• Collaborated closely with sales and parts teams to manage lead flow, update product information, and support cross-functional initiatives.
• Organized and executed trade show events, including materials procurement, setup, and post-event marketing.

Reconditioning Technician (Detailing)

🗓️ Feb 2022 – Dec 2023

• Conducted comprehensive detailing for new and used trucks, including exterior washing, degreasing, interior deep cleaning, and paint buffing.
• Expertly polished aluminum surfaces (wheels, tanks, bumpers) and restored paint finishes to high-gloss condition.
• Installed truck parts and windshields, using a variety of tools and mechanical equipment.
• Maintained cleanliness and quality standards across inventory for retail and display.

Tire Technician

🗓️ 2020 – Mid-2022

• Performed tire repairs, rotations, and balancing to ensure safe and smooth vehicle performance.
• Installed and maintained tires and wheels while providing detailed assessments and recommendations to customers.
• Delivered high-quality customer service with clear communication and product knowledge.
• Managed tools and inventory to ensure timely service and clean work environments.

Crew Lead

🗓️ 2018 – 2020

• Led front counter and drive-thru operations, ensuring prompt service and order accuracy.
• Trained and supervised new team members while promoting a positive and efficient work environment.
• Handled inventory, unloading, and restocking; upheld food quality and safety standards.
• Supported kitchen operations including equipment use, food prep, and cleanliness.

Diggin Inn Pet Resort

📍 Derby, KS

Kennel Technician

🗓️ 2018 – 2020

• Provided compassionate daily care for animals including feeding, medication administration, grooming, and exercise.
• Maintained a clean, safe, and organized environment for both pets and customers.
• Reported behavioral or health concerns to supervisors and followed animal care protocols.
• Delivered excellent customer service to pet owners and ensured satisfaction with services provided.