Donovan Woods
Fairfax,VA
Overview
14
14
years of professional experience
Work History
Content Manager & Producer
Amazon
11.2021 - Current
- Enhance selling partner social media engagement by producing high-quality digital content that meets or exceeds target engagement rates
- Partner with cross-functional teams to bring their ideas to life via video or animated-graphic cards for social, live events, or internal digital assets
- Present storyboards early in the production process allowing stakeholders an opportunity for input, thus reducing SLA's due to fewer last-minute changes
- Script, storyboard, produce and edit multiple story-driven projects at simultaneously
- Write scripts that simplify complex tools, enabling selling partners of all stages to see the value and quickly adopt new technology
- Own all aspects of video production, from pre-production to post-production, and directing video production crews to coordinate efficient production operations
- Revise and optimize existing video content for social platforms, including TikTok, Instagram, LinkedIn, Facebook, YouTube, and any emerging platforms as needed
- Evaluate video performance analytics to drive continuous data-driven insights
- Lead the process of curating a music library and serve as a knowledge resource regarding licensing
- Stay up-to-date on digital content trends, styles, and narratives to propose fresh ideas and creative solutions for viewers
Director, Marketing & Communications
FUELS INSTITUTE
12.2014 - 09.2021
- Proactively brought awareness to the Fuels Institute's Board of Advisors, by launching a bi-monthly video-series where I captured, edited and published via each board members social media platform
- Created and published channel-specific social posts bringing awareness to our research, video-blogs, and webcasts
- Spearheaded the successful Convenience Matters podcast series that has reached over 400k downloads in its first four years
- Pioneered the creation and lead pre/post-production of bi-weekly transportation-energy podcast, delivered through all major podcast platforms and by video through the Fuels Institute YouTube channel
- Increased company revenue by streamlining processes and implementing cost-saving measures associated with the annual FUELS conference, which attracts nearly 200 transportation executives from across the entire spectrum of transportation-energy
- Orchestrated logistics for annual FUELS conference, including agenda creation, online registration development process, food and beverage, and site selection
- Negotiated favorable contracts with host hotels, videographers, and event decorators
- Spearheaded the creation of a nationwide future of transportation university case competition with over 100 universities throughout the country
Manager of Strategic Sales Initiatives
NATIONAL ASSOCIATION OF CONVENIENCE STORES (NACS)
06.2010 - 12.2014
- Managed tradeshow operations and sales for over 600 exhibitors (125,000 net sq
- Ft.)
- Revised prior year's RFP and vendor management process to include detailed expectations and deadlines which provided our team with an efficient process and proposals that appropriately matched our needs
- Created scope of work, budget, creative, content and production of the 2012 NACS mobile app
- Initiated and featured in educational videos providing exhibitors with best practices in social media and available event-related marketing tools
- Launched all social platforms and assisted on all web content as consultant to NACS subsidiary, the Fuels Institute.
Education
Skills
- Adobe Premier Pro
- Adobe Audition
- Content Strategy Development
- Content Production
- Script Formatting and Proofreading
- Public Speaking
- Podcast Host
- Podcast Producer
Timeline
Content Manager & Producer
Amazon
11.2021 - Current
Director, Marketing & Communications
FUELS INSTITUTE
12.2014 - 09.2021
Manager of Strategic Sales Initiatives
NATIONAL ASSOCIATION OF CONVENIENCE STORES (NACS)
06.2010 - 12.2014