Kobi Tirey

• Produced 30+ TV Ads for Vallas For Mayor and executed a $15 million TV & Radio advertising budget
• Account lead for Corning Gorilla Glass which grew from $165,000 in 2019 to $585,000 in contracted billable hours for 2022. Responsibilities included conception, strategic planning, and digital advertising execution for product launches and shared value campaigns that featured partnerships with Dian Fossey Gorilla Fund, Playing For Change, and United Nations.
• Account lead for United Food and Commercial Workers Union for special projects, video production, and TV and digital advertising, including:
• Project management, production, and logistical support for all video production for 2023 UFCW convention, including 30+ member testimonials shot across six days in two countries
• Strategic consulting, production, and execution of TV & digital advertising in support of a dozen contract negotiation campaigns, including the successful 2019 Stop & Shop Strike which cost the company $345 million in lost sales before reconciling with the union.
• Creative consulting, production, and digital ad planning for UFCW's 2018 digital member persuasion and GOTV campaign. The campaign had a $350,000 budget and targeted over 75 videos and 50 banner ads in 24 states to over 375,000 members.
• Strategic consulting and digital ad planning and execution for UFCW's “How To" branding campaign which generated almost 3.25 million views and almost 100,000 clicks across Facebook, Instagram, Pinterest, YouTube, Google Search, and Google Display Network with a $100,000 budget.
• Account lead for Enough is Enough Voter Project PAC including 2022 legislative campaign to close the spousal rape loophole and all 2020 TV & Digital IE campaigns, strategic consulting and advertising planning & execution in the effort to remove TN Rep. David Byrd from office which led to the resignation of TN State House Speaker Glen Casada.

Associate, Senior Associate 2014-2018

• ·Account lead for National School Choice Week (NSCW) 2016 & 2017, at the time, the largest education advocacy group and the largest ongoing grass-roots campaign in the US. Responsibilities included:
• Managed project team of 12, including consultants, developers, and NSCW staff for redesigns, maintenance, and tech support for SchoolChoiceWeek.com. Daily-visits increased from 223,028 to 296,912 and unique online active users of event registration and press release generator tools rose from 4,018 to 9,563.
• Planned and executed digital campaigns with combined budgets of $325k across platforms, including Facebook acquisition effort that made NSCW the biggest Facebook community in their sector at below benchmark acquisition costs.
• Initiated and led 2-month Salesforce database and website integration restructure project that built the technical infrastructure required to manage and accelerate year-over-year growth.
• Managed web development team, widget development team and members of client's team to create advocacy platform ReasonforReform.org for New American Economy and planned and executed $130k promotion plan
• Managed postproduction on ads for Doug Jones for Senate, Seth Moulton for Congress, Janice Hahn for Congress, Janice Hahn for County Commissioner, and Ro Khanna for Congress campaigns.