KOLE ESCHER
San Diego,CA
Summary
Friendly barista passionate about crafting specialty coffee and tea beverages while consistently delivering exceptional customer service. Recognized for strong teamwork skills and a commitment to creating an inviting atmosphere for patrons. Actively pursuing a master's degree while seeking part-time opportunities in the hospitality industry.
Overview
7
7
years of professional experience
Work History
AI Search Lead
Hatter
San Diego, CA
08.2025 - 01.2026
- Led AI search and SEO strategy for clients, improving visibility across emerging AI platforms and traditional search engines
- Owned client relationships end-to-end, translating business goals into structured content strategies and execution roadmaps
- Developed and optimized content, increasing impressions, clicks, CTR, and average ranking position
Marketing Manager
MultiSensor AI (formerly Infrared Cameras Incorporated)
San Diego, CA
01.2021 - 07.2025
- Owned end-to-end lifecycle marketing campaigns across email, paid, and web channels using HubSpot, driving consistent MQL-to-SQL conversion improvements
- Partnered with sales, product, and design to align lifecycle strategy with go-to-market priorities, ensuring digital campaigns mapped directly to pipeline growth objectives
- Spearheaded website redesign and SEO optimization to improve mid-funnel engagement and bounce rate, positioning the site as a conversion driver for SaaS product
- Designed and tested new Google Ads campaigns to optimize full-funnel lead generation, incorporating audience segmentation and creative variations to refine targeting
- Developed cross-functional reporting dashboards, translating campaign KPIs into actionable insights for executives and sales leadership
Barista / Leader on Duty
Blue Bottle Coffee
Newport Beach, CA
02.2020 - 12.2020
- Delegated shift duties, managed break schedules, recorded hourly sales numbers, and held barista accountable for staying on task
- Ensure team was properly communicating and providing great hospitality, internally and externally
- Made high quality drinks for customers fresh to order
- Made sure cafe was always clean and items were always stocked
Server
Oli & Levi Cafe
Melbourne, Australia
02.2019 - 06.2019
- Worked front of house, greeted people, and took orders
- Operated POS and served coffee from barista to tables
- Cleaned dishes
- Bartended when needed on Friday nights
Education
M.A. - Counseling Psychology
National University
07-2028
Bachelor of Science - Agricultural Business
California Polytechnic State University
San Luis Obispo05-2018
Skills
- Friendly and outgoing
- Attention to detail
- Team player
- Team leadership
- Order taking
- Cash register operation
- Espresso machine operation
- Safe food handling
- Beverage preparation
- Excellent memory
- POS systems
- Food preparation
- Menu memorization
- New hire training
- Latte art
- Food running
- Table bussing
- Multitasking and organization
- Workflow management
Timeline
AI Search Lead
Hatter
08.2025 - 01.2026
Marketing Manager
MultiSensor AI (formerly Infrared Cameras Incorporated)
01.2021 - 07.2025
Barista / Leader on Duty
Blue Bottle Coffee
02.2020 - 12.2020
Server
Oli & Levi Cafe
02.2019 - 06.2019
Bachelor of Science - Agricultural Business
California Polytechnic State University
M.A. - Counseling Psychology
National University