Kolleen Whitford

Account Director responsible for managing a $4M+ portfolio of key accounts, etc etc etc

• Built relationships with customers and community to establish long-term business growth.
• Resolved problems with high-profile customers to maintain relationships and increase return customer base.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Negotiated contracts and pricing agreements, resulting in mutually beneficial partnerships.

Digital fundraising Account Director responsible for project management, directing internal teams, and managing relationships with high-profile artists & talent partners.

• Exhibited exceptional communication skills by serving as the key liaison between external partners and internal team members to ensure cohesive strategy execution.
• Managed all day-to-day communication and promotional deliverables with high profile artists, non-profit partners, and supplemental media partners, including social & email support, creative development, copywriting, scheduling, and ad reporting.
• Demonstrated success in account management and artist relations, resulting in a significant increase to over $1M in annual donations raised as the first Account Director for the company.
• Improved efficiency by introducing and implementing new internal processes, resulting in a 300% increase in the number of accounts the company could manage.

Account Manager responsible for strategically important large brand accounts running music sponsorship programs for General Audience and Multicultural initiatives.

• Increased client revenue by 10-20% each campaign cycle by maintaining brand & agency relationships, exceeding performance goals, finding opportunities for campaign add-ons, and pitching larger campaign renewals.
• Implemented highly successful campaigns by collaborating with team members to identify and sign top micro and macro level influencer & artist candidates.
• Directed and managed internal teams to execute all campaign aspects including timelines, media plans, campaign assets, live activations, and reporting.
• Exhibited account management excellence by efficiently managing all day-to-day client communication via email, phone, online presentations, zoom, and in-person meetings.