
Dedicated marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Key Skills: Student Mentorship, Event Coordination, DEIJ Engagement, Social Media Promotion, Microsoft Office, Canva, G-Suite, Time Management, Communication
I am currently pursuing a Master’s in Marketing Science at Saint Peter’s University, where I am developing expertise in blending advanced marketing strategies with data-driven decision-making. The program has equipped me with in-depth knowledge of business analytics, data science, marketing analytics, and artificial intelligence. Alongside my coursework, I have also gained hands-on experience with industry-standard tools such as Tableau, Salesforce, and Excel, enhancing my technical proficiency.
Course Highlights:
• DS-660: Business Analytics – Gained skills in descriptive, predictive, and prescriptive analytics using real-world datasets. Applied Tableau and Excel to visualize business insights and support data-driven strategy formulation.
• MS-500: Marketing Fundamentals & Customer Experience – Learned to map customer journeys, analyze satisfaction metrics, and design strategies for customer retention and engagement.
• GB-605: Advanced AI Applications in Business – Explored machine learning and automation use cases across industries; applied AI tools to predict consumer trends and business outcomes.
• DS-680: Marketing Analytics & Operations Research – Integrated marketing analytics with optimization models to improve campaign efficiency and resource allocation.
• MS-518: Marketing Intelligence – Analyzed competitive landscapes and consumer behavior to support strategic brand positioning and market-entry recommendations.
• MS-650: Capstone Consulting Engagement – Collaborated with peers to deliver a real-world marketing solution for a client organization, combining analytics and strategy to drive measurable results.
• GB-511: Management & Human Behavior – Examined leadership, motivation, and organizational culture to enhance team effectiveness and decision-making.
• DS-621: Business Analytics with Power BI (In Progress) – Learning advanced data visualization and dashboard creation techniques for performance tracking and KPI management.
• MS-510: Influence & Persuasion of Consumers (In Progress) – Studying the psychology of consumer decision-making and persuasive communication to design effective marketing campaigns.
Collectively, these courses have strengthened my ability to merge marketing insight with analytical precision, preparing me to tackle data-driven roles in marketing analytics, consulting, and digital strategy.
GB-605: AI Applications in Business This course introduced me to AI integration in business processes, covering technologies like natural language processing and machine learning. I explored practical applications in marketing automation and customer insights while leveraging Tableau for visualization.
DS-680: Marketing Analytics & Operations Research I studied how to analyze consumer behavior, optimize marketing strategies, and forecast demand. I applied tools like Salesforce to evaluate marketing campaigns and Tableau for visualizing campaign performance and customer segmentation.
Current Trimester (Spring 2025):
Certifications and Practical Experience:
Through these courses and certifications, I have developed a robust skill set that combines marketing insights with technical tools, enabling me to solve complex business challenges and drive data-driven decision-making effectively.
Can provide references or letters of recommendation upon request.