Summary
Overview
Work History
Education
Skills
Websites
Certification
Industryexperience
References
Timeline
Generic
KOMALI PAMIDI

KOMALI PAMIDI

Dallas,TX

Summary

Passionate Marketer with 8 Years of IT Experience in Salesforce eco-system with a wealth of experience in marketing automation, data management, and analytics. With a proven track record of overseeing successful migrations, developing personalized customer journeys, and integrating with external systems, Experienced in optimizing marketing campaigns, Journey Builder, Email Studio, Automation studio, Mobile Studio, Contacts and content Builder, triggers, email templates and experienced with various Business Units. By leveraging my skills in AMP Script, HTML, and CSS, I enhanced business functions such as the Loyalty rewards program, resulting in a 20% increase in campaign efficiency. Additionally, I managed complex journeys using Automation Studio and Contact Builder, ensuring seamless customer interactions and integration with Sales Cloud for comprehensive lifecycle management.

Overview

10
10
years of professional experience
1
1
Certification

Work History

SR Marketing Cloud Associate

Rocket mortgages
Dallas, TX
03.2023 - Current
  • Currently supporting Rocket Companies/Rocket Platform on enablement of Salesforce Marketing Cloud.
  • I extend the functionality of Salesforce Marketing Cloud through the app by building and configuring automations for our marketing team.
  • Extensively worked on building cloud pages for subscriber lookup tool, SSO integration, trigger automations, and journeys using SSJS and Ampscript.
  • Created automations to run on hourly/daily basis to store tracking/historical data into data lakes.
  • Wrote complex SQL queries to segment subscribers based on activity and engagement, such as sent, not sent, opens, non-openers, bounce, and held data to target DEs.
  • Used REST and SOAP APIs to query Data Extensions, retrieve Email Sends, Subscriber Information, deactivate users, contact Deletion, retrieve journey activity, and automation details.
  • Implemented advanced segmentation strategies like Einstein STO in Salesforce Marketing Cloud, resulting in a 30% increase in email open rates and a 20% increase in click-through rates.
  • Developed various interactive multi-channel (email, SMS customer's Journey's using Email Studio, Automation Studio, Journey Builder, Contact Builder, and Web Studio.
  • Support the platform by ensuring the stability, integrity, and efficient operation of information on the system and applying communications, analytical, and problem-solving skills to identify and resolve issues.
  • Excellent in administrative tasks like creating profiles, roles, users, page layouts, permission sets, email, approvals, and record type.
  • I developed and implemented strategies to increase customer satisfaction and engagement.
  • Utilized customer feedback to improve product offerings. Analyzed customer data to identify trends and anticipate customer needs.

Sr. Marketing Cloud Developer

Pilot Flying J
Dallas, TX
09.2021 - Current
  • Scope and drive the creation of digital solutions, email campaigns, email reporting, and data integration
  • Used Journey Builder in running more than 50 different campaigns along with Automation Studio and Contact Builder
  • Extensive experience in creating personalization strategies, interactive and dynamic rendering email templates with AMP Script, HTML, CSS
  • Which supports critical business functions like Loyalty rewards program such as Pilot Coffee Club, earning points for fueling, weekly incentives like Monster Monday's, Fountain Friday's
  • Adept at resolving AMP script validation errors and AMP cache issues and in creating Cloud pages using SSJS in web Studio
  • Expertise in pulling the data, formatting the data, Linking different ID's from various source's using CDP Customer Data Platform) which acts as centralized hub for Data
  • Created one to one customer-centric Journey Builder interaction and integrated with Sales Cloud to track, report, and manage customer lifecycle
  • Setup the Marketing Cloud Connector with Sales Cloud
  • Strong AMP Script experience in developing dynamic Email/Push marketing
  • Developed various interactive multi-channel (email, SMS customer's Journey's using Email Studio, Automation Studio, Journey Builder, Contact Builder, and Social Studio
  • Configured the Account, Business Units, and data filters created new users, assigned appropriate roles and configured security settings
  • Permissions to accomplish various tasks such as add or edit data sources, rules, rule actions and rule conditions
  • Utilized HTML, CSS, AMPSCRIPT, SSJS to build customized solutions supporting critical business functions for a user base of 10,000
  • Used SOAP and REST API in order to invoke triggered sends and update subscriber attributes in all subscriber list
  • Experience in auditing existing ESP's and providing recommendations on technology use cases
  • Tracked campaign metrics, including sends and clicks through rates, using both Exact target and Google Analytics, achieving a 20% increase in campaign efficiency.

Marketing Cloud Developer/Admin

PennDOT
Mechanicsburg, PA
02.2019 - 09.2021
  • Oversaw the successful migration of over 2,000 assets to a new marketing automation platform
  • Responsible for technical coordination including email QA in HTML, writing SQL query and Script logic and leveraging assets to build and deploy email campaigns
  • Led the development of Salesforce Marketing Cloud Journey Builder and CRM/Cloud integration
  • Created different data extensions Standard, Filtered, random) and imported Customer information from Sales & Finance Cloud using Marketing Cloud Connector to send SMS, Dynamic Emails campaigns for various business use cases like Registration renewals, Lesse Changes, User registrations Journeys
  • Developed Sales Cloud workflows for B2C Campaigns
  • Configured marketing cloud connector between Salesforce sales cloud org and Marketing cloud enterprise 2.0 instance
  • Designing and coding responsive email templates using Adobe Creative Suite, HTML and CSS3.Leverage ExactTarget's AmpScript to automate email sending processes
  • Managed email and mobile marketing development, deployment, reporting and also developing a variety of automated retention solutions and lifecycle campaigns based on behavioral segmentation data
  • Excellent in Administrative tasks like Creating Profiles, Roles, Users, Page Layouts, Permission Sets, Email, Approvals, and Record Type
  • Worked closely with Business users for requirements gathering and Business analysis
  • Involved in Setting up or creating Admin options, User Interface, organization-wide defaults, role hierarchy and workflow rules and handled escalated support tickets
  • Feeding Sales and product view data to ET from Hadoop for optimizing the performance of journey.

Marketing Automation Specialist

Visa
Austin, TX
01.2018 - 02.2019
  • Designed personalized email content using AMP Script, HTML and CSS3 in Content Builder
  • Provide necessary training on exact target for new joiners and troubleshoot if any problems or errors arise
  • Followed QA process to ensure emails are rendered as insisted across all email clients and screen resolutions
  • Strong knowledge of developing AMPSCRIPT code to implement business requirements by creating Dynamic content
  • Created responsive development principles and ability to create HTML content to work across different browsers and outlook versions
  • Used automation studio for performing actions such as imports, extracts and SQL query activities
  • Designed and configured journeys using activities within the Journey Builder and launched in the production after thorough testing
  • Developed and deployed A/B testing strategies to roll out the control version to be used in the final email campaign
  • Worked and Scheduled Ad hoc email campaigns
  • Develop end-to-end solutions for complex nurture campaigns (with potential optimization testing) to deliver personalized customer email communications.

Marketing Cloud Admin & Developer

UHG
Phoenix, AZ
01.2017 - 01.2018
  • Created various 11 patient centric journey builder interaction and integrated with Sales Cloud to track, report, and manage patient lifecycle
  • As a part of which Email Studio was used to track patient opens and clicks
  • Utilized Marketing cloud automations such as Journey Builder, Email Studio, and Automation Studio to create and implement confidential revenue-related marketing campaigns
  • As a part of this project Journey Builder was used in over 50 campaigns, along with Automation Studio and Contact Builder
  • Used Query Studio to write SQL queries to fetch tracking data from different data views in Automation Studio
  • Error Handling/Debugging: Rectified Errors in existing Data Extensions by replicating & correcting them in lower environments
  • Also, ensured that all nullable fields are checked before importing the updated Data Extensions into Automation Studio
  • Configure FTP Locations and Marketing Users Provisioning, as well as drop and fetch files within File Transfer/Data Extract Activities
  • Implemented various A/B testing strategies to achieve the final campaign goals and validate Test sends delivered to patients in Email Studio
  • Lead the tactical execution of email campaigns, which includes developing HTML email templates, executing QA test
  • Plans, managing deployments using package manager, and analyzing the delivery/inbox placement of marketing.

Automation Engineer

Stentor Technologies
Hyderabad, India
03.2014 - 07.2015
  • Implemented Data Driven Frameworks to create parameterized test scripts and generate XSLT reports using Selenium Web driver and JUnit framework
  • Used Selenium IDE for Open source web testing using Java writing automated scripts in Java using Eclipse and also using Maven for Test Build Management
  • Designed, developed and Implemented POM based web automation framework from scratch using Java, selenium WebDriver, JUnit, JXL API, Gherkin and Cucumber-JVM
  • Written test cases in feature file and automated them as per the functional requirements
  • Setup the Automation framework using Selenium WebDriver to run test cases in multiple browsers and platforms
  • Developed custom libraries for automation using JAVA & Selenium WebDriver
  • Involved in design and implementation of Selenium WebDriver automation framework for smoke and regression test suites (JUnit Maintain framework Updating object Repository & test data) using version control tools like GIT and GitHub and Integrated test scenarios using continuous integration tool Jenkins
  • Log Defect in Defect tracking tool JIRA for failed scenarios and get it fixed
  • Analyzed Business Requirement Document and Technical Specifications Document and scripted the test cases
  • Tested application under the agile, scrum and sprint development and process
  • Used agile systems and strategies to provide quick and feasible solutions, based on agile system, to the organization.

Education

Masters in computer science -

University of cumberland's
01.2016

Bachelors in Technology -

Vignan University
04.2015

Skills

  • Email Studio
  • Web Studio
  • Automation Studio
  • Journey Builder
  • Data Modelling
  • Contact Builder
  • Mobile Studio
  • Content Builder
  • API Integration's

Certification

  • Salesforce Certified Marketing Cloud Administrator, 3706529
  • Salesforce Certified Marketing Cloud Consultant, 3724370
  • Salesforce Certified Marketing Cloud Developer, 3755674
  • Salesforce Certified Marketing Cloud Email Specialist, 3718905
  • Salesforce Certified Administrator (SCA), Issued May 2019

Industryexperience

  • Retail & E-Commerce
  • Health Care
  • Finance & Banking
  • Federal

References

All work References will be provided upon request.

Timeline

SR Marketing Cloud Associate

Rocket mortgages
03.2023 - Current

Sr. Marketing Cloud Developer

Pilot Flying J
09.2021 - Current

Marketing Cloud Developer/Admin

PennDOT
02.2019 - 09.2021

Marketing Automation Specialist

Visa
01.2018 - 02.2019

Marketing Cloud Admin & Developer

UHG
01.2017 - 01.2018

Automation Engineer

Stentor Technologies
03.2014 - 07.2015

Masters in computer science -

University of cumberland's

Bachelors in Technology -

Vignan University

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