KONNIE NGUYEN

• Preventive health protocols significantly improved school attendance by 9.4%, reducing chronic absenteeism from 26.5% in the 202-2023 SY to 17.1% in the 2023-2204 SY.
• Evaluated the effectiveness of existing processes and made strategic recommendations for improvement when warranted.
• Educated students on proper hygiene practices, promoting a healthy school environment.
• Collaborated with school nurses and staff to develop comprehensive health plans for students with chronic illnesses or special needs.
• Implemented effective strategies for managing medication administration within the school setting, adhering strictly to established protocols.
• Served as a liaison between families, healthcare providers, and school personnel, ensuring a streamlined approach to addressing student health issues.
• Streamlined communication processes between various stakeholders involved in student wellness efforts by establishing clear guidelines and expectations regarding information sharing.
• Communicated effectively with parents regarding their child's health concerns, fostering strong relationships between the school and families.
• Assisted with the development and implementation of school-wide wellness initiatives, promoting a culture of health and well-being among students, staff, and families.
• Provided first aid and emergency care for students, ensuring prompt and appropriate response to incidents.
• Administered medications in accordance with doctor's instructions.
• Assisted in maintaining accurate medical records, contributing to efficient information management within the school health office.

• Partner Marketing Lead for two Tier 1 channel accounts for Google's Hardware Retail Marketing team.
• Dramatically increased revenue: Managed multi-million-dollar budgets for two Tier 1 channel accounts, driving $80M+ in revenue in 2019 (98% of goal, 17.8% YoY growth) through effective marketing strategies and partnerships.
• Enhanced brand recognition and sales: Developed successful co-marketing campaigns, integrated co-op partners, and executed promotional strategies to increase brand visibility and drive sales leads.
• Optimized marketing efforts: Analyzed campaign performance data to allocate resources effectively and improve ROI.
• Led successful re-branding: Rejuvenated our partner program, attracting new partners and increasing engagement.
• Built and managed high-performing teams: Led a team of marketing professionals, providing mentorship and coaching to develop their skills.
• Executed marketing initiatives: Collaborated with sales teams, managed cross-functional teams, and worked with external agencies to deliver effective marketing campaigns and materials.
• Measured and reported on key metrics: Tracked and analyzed performance data to ensure alignment with product and business goals.

• Exceeded revenue goals: Successfully led marketing and merchandising efforts across multiple retail channels, driving $123.3M in revenue, surpassing the $120.7M goal by $2.5M and achieving 45% year-over-year growth.
• Managed significant marketing budgets: Effectively allocated and utilized an $8M+ channel marketing budget to deliver best-in-class in-store merchandising and marketing elements.
• Developed and executed channel plans: Created comprehensive channel plans for Online, Mass, and Club accounts, collaborating with key stakeholders to define budget allocation requirements.
• Launched successful new products: Served as the GTM Marketing Lead for Nest x Yale Lock and Nest Connect NPIs, ensuring seamless and timely launches of Nest Cam Outdoor, Indoor, and Hello in all retail channels.
• Collaborated closely with sales teams to ensure consistent messaging and alignment of marketing initiatives.

Customer Segment Marketing Manager

Young Millennial (Jan 2016 - March 2016)

• Developed customer acquisition, retention, and lifetime value strategies for the young millennial segment, aligning them with company revenue goals.
• Defined campaign objectives, target audiences, and marketing mix (deliverables, promotions, media) for optimal impact.
• Managed project execution, communication of plans, and reporting of results.
• Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.

Category Marketing Manager - Walmart.com (July 2015 - Dec 2015)

• Led the development and launch of multi-channel marketing initiatives for Walmart.com's Clothing & Jewelry categories, driving customer growth, acquisition, and profitability.
• Fostered cross-functional collaboration across marketing, creative, digital operations, merchandising, and marketplace teams to execute seamless campaigns.
• Partnered with suppliers and marketing teams to develop and execute co-branded marketing programs that increased sales and profitability.
• Tracked and optimized campaign performance, maximizing traffic, revenue, and reporting key metrics.
• Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

• Drove significant revenue growth: Increased Gross Merchandise Volume (GMV) within the $1B+ eBay Deals program, exceeding $2M weekly and contributing to a projected 200% year-over-year increase to $2B by 2016.
• Developed and executed successful merchandising strategies: Owned category development and strategy for the "The Dude" (male fashion) buyer target, resulting in significant sales growth. Launched and managed the "Fashion Blitz" program, increasing the number of blitzes by 145% and driving $11.5M in GMV for FY 2014.
• Expanded brand portfolio and revenue: Developed strong relationships with luxury watch sellers, adding hundreds of strategic brands and generating $33M in GMV (7661.4% YoY growth).
• Increased eBay traffic: Strategically sourced high-demand fashion inventory, doubling traffic directed to eBay.com.
• Managed budgets and negotiations: Collaborated with marketing to create assets for homepage promotion and implemented best practices to negotiate seller pricing, maintaining a healthy program ratio while managing a $40M monthly subsidy budget.
• Developed strong relationships with suppliers, securing better deals and exclusive products.
• Researched new vendors, acquired samples and negotiated merchandise deals.
• Established monthly goals and communicated performance expectations during team meetings to optimize sales.
• Executed in-season pricing strategies, promotions, and markdowns to reach financial targets.

• Dramatically increased deals events and GMV: Coordinated cross-functionally to produce over 500 deals events (300% YoY increase), driving Fashion deals GMV to $81M (6922% YoY growth).
• Generated significant revenue: Contributed to $27M GMV for Sporting Goods in 2014, representing a 24% year-over-year increase.
• Developed and executed innovative marketing strategies: Created and implemented effective marketing strategies for limited-time events, seasonal campaigns, and integrated programs, promoting Deals across the eBay homepage and driving 50% incremental GMV.
• Fostered cross-functional collaboration: Collaborated with key business and channel marketing teams to develop integrated plans and drive traffic to Deals.
• Tracked and analyzed marketing performance: Provided management insights and recommendations based on marketing program performance data.

• Led successful marketing efforts for a $1B program: Directed all marketing efforts for the eBay Deals program, partnering with cross-functional teams to drive significant growth and achieve 2015 goals.
• Exceeded revenue targets: Significantly contributed to exceeding Q1 2013 goals by 17%, achieving $104.5M GMV compared to the $89.2M target.
  Increased website traffic and engagement: Integrated marketing levers to drive a 19% year-over-year increase in daily unique visitors to the Deals landing page in Q1 2013.
• Executed aggressive marketing programs: Developed and executed innovative marketing programs, exceeding the 2013 goal by 28% ($290M) with a 116% year-over-year growth rate.
• Grew email subscriber base: Increased the email subscriber mailing list from 400K to 2M by 2013, representing a 119% year-over-year growth rate.
• Enhanced social media presence: Grew the Deals Facebook "Likes" from 4k to 800k+ in just two months in 2012.

• Owned and executed the acquisition pipeline for eBay's AdCommerce Advertising platform.
• Identified high-potential advertisers: Successfully identified pipeline advertisers based on vertical, inventory, branding, and revenue potential.
• Managed a large advertiser pipeline: Monitored a pipeline of over 500 advertising partners, contributing to 60% of business GMV.
• Built strong relationships with potential acquisition targets, fostering trust and open communication throughout negotiations.

• Acquired and managed large partnership accounts: Successfully acquired, owned, and managed significant partnership accounts across a network of social dating sites, generating $2.5M in revenue through digital and in-mail advertising.
• Achieved consistent revenue growth: Exceeded revenue targets, consistently achieving 20% monthly growth since May 2008 as the first hire on the Ad Sales team.
• Closed major deals: Successfully closed a $100K deal for 7 new advertising sites within just two weeks.

• Managed multiple categories within GDM: Provided day-to-day management for Shopping, Travel, Finance, News, Sports, Games, and Real Estate categories, fostering strong relationships.
• Managed significant advertising budgets: Routinely managed annual online advertising budgets exceeding $35M in Network Media allocation.
• Led successful marketing campaigns: Executed direct marketing campaigns end-to-end, including planning, brief writing, creative requests, test identification, and media buy coordination.
• Developed detailed reports analyzing account performance data, providing valuable insights for future strategy adjustments or improvements.