KOREENA WOODSON

• Supervised marketing and planning activities to exceed demographic, geographic and behavioral segmented sales and margin goals.
• Oversee preparation of marketing copy, graphic designs, videos, emails, circulars, and other collateral.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Assisted with development of event strategies and tactical plans to promote accomplishments of marketing goals.
• Managed workflow between 5 immediate staff members and company/division-wide, coordinating documents, planning, and creative material distribution.

Umbrella 501(c)(3) organization for 10+ social services programs, initiatives and projects providing outreach to disadvantaged and underserved populations in 11-county region while coordinating with 40+staff. Grant- and donation-funded.
Oversaw resource development for non-profit, including fundraising and donor/investor relations, marketing and communications, the annual report, special events planning, and CRM tools. Built the 6-person Marketing department from the ground up – developed and directed
marketing plans for multiple programs. Significant emphasis on social media, locally and regionally. Coordinated events for up to 600 attendees: logistics, publicity and advertising, marketing collateral, and promotional materials. Extensive vendor contracting.
• Increased annual fundraising and in-kind donations 280% from $80K to $225K – in two-year span.
• Planned/Coordinated 3-5 major fundraising events per year, including regional premier gala event, Dancing with the Show Me Stars.
• Negotiated $100K in-kind donation from regional television affiliate.
• Increased monthly Facebook reach by 1750% over 2 years.
• Facebook/Instagram followership increased, on average, 11.1% each month over 2-year period, due to focused marketing and videography efforts.
• Increased message click-thru rate by 25% as a result of A/B testing for e-mail campaigns.

B2B software-as-a-service (SaaS) company, managing industry-leading estate sales websites, with 5K+ customer subscribers. Coordinated the billing side of the business, including developing and implementing software programs to track billing and subscriber retention. Developed business leads and, onboarded new subscribers. Resolved billing variances to ensure accuracy, and addressed customer inquiries and complaints (via phone, chat, video chat, or remote access).
• Reduced seasonal customer churn from 40% to 1-4% annually by
optimizing billing and customer communications.
• Increased monthly revenues by 300% in previously-underperforming
months by optimizing billing and customer communications.
• Increased user response by 40% as a result of A/B testing for e-mail
campaigns

Property management company specializing in acquiring and developing self-storage assets in U.S 500 self-storage properties, totaling 6M sq. ft., located in 8 states.

In fast-paced environment, worked directly with customers on storage unit rentals, ensuring optimization of facilities and space. Resolved customer inquiries, following company protocols and controls.

Property management firm, offering property oversight, tenant screening services, and maintenance services for 500 investment properties in Chicago area (including single-family dwellings and apartment
structures).

• Working remotely, served as primary client contact for firm, assisting property owners, HOAs and tenants in maintaining and managing properties. Managed and documented monthly revenues of $50-70K.
• Extensive vendor contracting, for property maintenance and repairs, infrastructure. Executed and archived original leases and renewal documents. Handled tenant requests and complaints, resolved tenant disputes and delinquencies, including collections and legal action.

• Exemplified the ability to work independently or collaboratively by coordinating with cross-functional teams to resolve issues and invoice disputes
• Optimized productivity by ensuring that premises, assets, and communication methods are utilized effectively per Federal Regulations.

• Supplied efficient and professional administrative and clerical service to associates and administered excellent customer service to clients while managing inventory control, maintenance schedules, and customer correspondence
• Implemented upkeep and management of the payroll, which consistently attained targets.
• Oversaw office inventory activities by ordering and requisitions and stocking and shipment receiving.
• Maintained computer and physical filing systems.

• Discharged exemplary customer services and support by responding promptly to internal/external inquiries
• Exhibited comprehensive product knowledge to upsell special items and suggest alternative options for out-of-stock products to maximize profitability.