Korene Catherine
Program Manager
Torrance,CA
Summary
Seasoned Program Manager with extensive experience at Honda Motor Co., Inc., excelling in digital marketing strategy and customer relationship management. Proven track record in executing successful loyalty programs and optimizing advertising campaigns, driving brand awareness and engagement. Adept at data-driven decision making, ensuring alignment with organizational goals and maximizing ROI.
Overview
21
21
years of professional experience
Work History
Program Manager
Honda Motor Co., Inc.
Torrance, California
06.2015 - 04.2023
- Coordinated with internal stakeholders to execute Honda/Acura loyalty program initiatives successfully.
- Managed stakeholder relationships to align project goals with organizational priorities.
- Developed project plans, identified risks, and monitored progress towards completion.
- Conducted weekly meetings with team members to address program issues and ensure milestone achievement.
Senior Advertising Specialist
Honda Motor Co., Inc.
Torrance, California
10.2008 - 06.2015
- Developed and implemented advertising campaigns to increase brand awareness.
- Monitored competitors' activities in order to remain competitive in the marketplace.
- Coordinated with external vendors for the production of print ads, radio spots, television commercials and other forms of media.
- Developed strategies to target potential customers through various channels including search engine optimization, pay-per-click advertising, display ad networks and retargeting campaigns.
- Optimized existing campaigns to maximize ROI by making adjustments based on findings from data analysis.
- Tracked performance metrics such as click-through rates and cost per acquisition to evaluate campaign effectiveness.
- Oversaw budget allocations for advertising initiatives to ensure effective resource use.
- Analyzed market trends to inform advertising decisions and positioning strategies.
Digital Marketing Specialist
Honda Motor Co., Inc.
Torrance
05.2002 - 10.2008
- Analyzed market trends to inform strategic marketing initiatives and product positioning.
- Optimized website performance through SEO best practices and user experience improvements.
- Executed email marketing campaigns targeting specific customer segments to increase outreach.
- Developed marketing packages involving web design, remarketing campaigns, key phrase packages, and new media advertising campaigns to increase search engine optimization for clients.
- Utilized CRM tools to segment audiences and personalize digital marketing messages.
- Directed the production of digital assets, including videos, graphics, and interactive tools, to support marketing campaigns.
Education
Bachelor of Science - Management Information Systems
California State University, Long Beach
Long Beach, CA12-2008
Bachelor of Science - Marketing
California State University, Long Beach
Long Beach, CA12-2008
Skills
- Digital marketing strategy
- Customer relationship management
- Advertising strategy
- Market analysis
- Data-driven decision making
- Project lifecycle
Timeline
Program Manager
Honda Motor Co., Inc.
06.2015 - 04.2023
Senior Advertising Specialist
Honda Motor Co., Inc.
10.2008 - 06.2015
Digital Marketing Specialist
Honda Motor Co., Inc.
05.2002 - 10.2008
Bachelor of Science - Management Information Systems
California State University, Long Beach
Bachelor of Science - Marketing
California State University, Long Beach