Korey Hairston
East Lansing
Summary
Offering solid understanding of marketing fundamentals and genuine interest in industry, with strong desire to learn and grow. Contributes ability to quickly grasp new concepts and apply them effectively, focusing on digital marketing and social media strategies. Ready to use and develop skills in communication and creativity in a Market Researcher role.
Overview
3
3
years of professional experience
Work History
Business Administration and Marketing Intern
Gateway Specialty Insurance
St Louis, MO
07.2024 - 05.2025
- Supported cross-functional teams by coordinating reporting processes and ensuring accurate, timely delivery of insights
- Developed and analyzed operational and marketing reports, translating data into actionable insights for business decision-making
- Managed multiple workflows simultaneously, improving efficiency and supporting project execution across teams
- Remote
Strategic Sales Support
Jackson National Life Insurance
East Lansing, MI
02.2024 - 07.2024
- Conducted market and client data analysis using internal databases and external research tools to identify high-value sales opportunities and support strategic planning
- Translated complex datasets into clear, actionable insights for leadership, strengthening data-driven decision-making and overall sales strategy
- Collaborated with cross-functional teams to support ongoing business initiatives, ensuring alignment between data insights and client-focused outcomes
Sales Associate
Michigan State Student Life and Engagement
East Lansing, MI
08.2022 - 02.2024
- Increased revenue and consistently exceeded sales targets by leveraging customer insights and data-informed selling strategies
- Strengthened customer satisfaction and retention by analyzing customer needs and delivering tailored solutions in a high-volume environment
Education
Master of Science - Market Research and Analytics
Michigan State University, Eli Broad College of Business
East Lansing, MI05-2026
Bachelor of Science - Advertising Brand Management, Business
Michigan State University, College of Communication Arts & Sciences
East Lansing, MI05-2025
Skills
- Qualtrics (Survey Design & Analysis)
- SPSS
- Microsoft Excel
- Microsoft PowerPoint
- Data Analysis
- Data Storytelling
- Market Research
- Survey Methodology
- Consumer Insights
- Quantitative Research
- Qualitative Research
- Project Coordination
- Cross-Functional Collaboration
- Client Communication
- Time Management
- Social media
- Market analysis
- Data analytics
Websites
ACTIVITIES & AWARDS
Michigan State University Marketing Association, Supported event planning, fundraising initiatives, and member engagement activities, Michigan State University Dean’s List (4 Semesters)
Timeline
Business Administration and Marketing Intern
Gateway Specialty Insurance
07.2024 - 05.2025
Strategic Sales Support
Jackson National Life Insurance
02.2024 - 07.2024
Sales Associate
Michigan State Student Life and Engagement
08.2022 - 02.2024
Bachelor of Science - Advertising Brand Management, Business
Michigan State University, College of Communication Arts & Sciences
Master of Science - Market Research and Analytics
Michigan State University, Eli Broad College of Business