Kori Ortiz
Southlake,TX
Summary
Marketing professional transitioning into sales, experienced in sourcing products, pricing, and lead follow-up. Skilled in understanding buyer behavior and driving customer engagement, with a results-driven mindset.
Overview
6
6
years of professional experience
Work History
Senior Marketing Operations Specialist
Medtronic
06.2022 - Current
- Learned marketing automation tool Eloqua in under 6 months
- Created emails, automation rationale and executed 250+ email campaigns to HCP and Patients; this includes event set up, product launches, internal/external newsletters
- Successfully created and implemented automation process for in-person/web events
- Currently transitioning and implementing new automation software (SFMC) for over 20+ operating units (OU)
Sales Associate - Facebook Marketplace
Myself
11.2024 - Current
- Over 1 year, maintaining consistent sales performance; sold over 20+ items to date.
- Locate and purchase discounted or clearance items to resell for profit.
- Research market value and pricing trends to determine competitive selling prices.
- Photograph, list, and manage product postings on Facebook Marketplace; including Facebook Ads
- Communicate with buyers, negotiate prices, and coordinate safe pickup or delivery.
- Proactively follow up with high-interest buyers to maximize sales opportunities.
Marketing Operations Analyst
Ntirety
04.2021 - 02.2022
- Manage technical aspects of key marketing systems (Pardot, Salesforce) used to generate, distribute, and report on leads/deal registrations
- Assisted in all aspects of marketing campaigns: strategy, implementation and measuring results
- Reviewed marketing department's campaign performance and made recommendations for improvement.
- Work with leadership to develop and refine guidelines for new programs, communicate change initiatives, and educate the team on best practices
- Delivered campaigns through Pardot such as events, webinars and new content assets
- Helped oversee company's move from Marketo to Pardot
- Analyzed data from previous and current marketing campaigns to improve future results.
• Rookie of the Quarter - Winner (Q4, 2021)
• Rookie of the Quarter - Honorable Mention (Q3, 2021)
Social Media/Brand Specialist
Primerica
01.2021 - 03.2021
- Created logo, brand guidelines and color scheme for Team Destiny; a team under Primerica that helps support the company's overall goal: provides insurance, investment and financial services to middle income families in the United States and Canada.
- Strategized and conceptualized creation direction and positioning for Team Destiny
- Ran the team's social media channel - Instagram
Marketing Analyst
Core-Mark International
01.2020 - 04.2021
- Support national sales and territory managers with store specific market intelligence data and plans
- Help create FMIs, Focused Marketing Initiatives, and help implement store-specific marketing plans
- Strong project management skills; manage multiple projects on a daily basis from inception to completion, approximately 20 a week
- From large amounts of data, decipher and decide what pricing, space rationalization and programs each store needs to maximize profit
- Executed plans and initiatives to increase efficiency
Education
Master of Science - International Business
Durham University
Durham, UK09-2019
Bachelor of Arts - Journalism
University of Arkansas
Fayetteville, AR12-2017
Skills
- Effective verbal communication
- Client-centric approach
- Flexible problem-solving
- Quick learner
- Results-driven mindset
Timeline
Sales Associate - Facebook Marketplace
Myself
11.2024 - Current
Senior Marketing Operations Specialist
Medtronic
06.2022 - Current
Marketing Operations Analyst
Ntirety
04.2021 - 02.2022
Social Media/Brand Specialist
Primerica
01.2021 - 03.2021
Marketing Analyst
Core-Mark International
01.2020 - 04.2021
Master of Science - International Business
Durham University
Bachelor of Arts - Journalism
University of Arkansas