Marketo
Kory Holmes
It is never too late to be what you might have been.
George Eliot
Overview
11
11
years of professional experience
5
5
years of post-secondary education
Work History
Marketing Senior Specialist (Marketo Solutionist)
Marrina Decisions
10.2022 - Current
- Develop marketing strategies for various lifecycle stages to deliver the highest qualified leads to Google Chrome and Google Maps Platform SDR/BDR teams
- Collaborate with Field Marketing & SDR/BDR teams to define high priority prospects, optimize lead scoring models, and identify attribution
- Manage multiple major projects, developing project timelines and scope for my production team, ensuring that the team stays within budget and approved timeline
- Design and document Marketo campaigns' framework and all components
- Assist my team to identify and resolve issues that arise with Marketo, Salesforce, or any other integrated CRM tool
Digital Marketing Specialist
Ascend Marketing
02.2018 - 10.2022
- Perform daily management over a high volume of campaigns, offering valuable insights to help achieve optimal performance
- Delivered 3,300 email campaigns in 2018 for Verizon (A 200% increase Y/Y)
- Develop dynamic targeting for email campaigns, utilizing velocity script to tailor content towards the right audience
- Led the first implementation of dynamic targeting and A/B testing for Verizon
- Construct and manage automated journeys, operational tactics, and lead nurtures in both Marketo and Salesforce
- Review and present reporting to clients while detecting and solving any issues found
- Led the first Marketo utilization in a client's email campaign for Ascend
- Manage several Marketo and Adobe Experience projects, delegating tasks to team members and reviewing results to present to clients
- Taught interactive lessons on Email Marketing Best Practices
Digital Marketing Coordinator
TearLab
04.2016 - 12.2017
- Designed and developed emails through HTML, while recommending strategies to help stay on par with current trends
- Collaborated with sales teams to align automated prospect communications and support sales to deliver optimal experience and results
- Ensured efficient performance of our CRM and customer journey pipeline in Salesforce
- Found issues with our automations and lead owner notifications that led to our customer journey conversions improving by over 110%
- Interpreted data results for team, informing what adjustments are needed to reach projected KPI goals
Marketing Content Creator
Fashion Art Network
09.2013 - 04.2016
Summary
Results-oriented achiever with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance. Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth.
Education
Bachelor of Arts - Technical Communications
08.2006 - 12.2011
Skills
- Innovation management
- Business reporting
- Maintenance and repair
- Proficient in Concord, Iterable, Salesloft, Tableau, Google Analytics, Looker, Power BI
- Expert in Salesforce/Pardot, Marketo, Hubspot, AEM
- Analytical thinking
- Management collaboration
- Technical troubleshooting
- Team performance improvement
- Documentation management
- Team collaboration
- Operational enhancement
- Knowledge sharing
- Technical communication
- Marketing
- Time management
- Project management
- Decision-making
- Team leadership
- Brand management
- Data analysis
Certification
- Marketo Certified Expert - Marketo.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments
- Implemented operational enhancements that led to Google Maps having a 5% increase in overall pipeline Y/Y.
- Identified a source for database inaccuracies affecting lead routing and resolved the issue to ultimately increase MQL conversions by 30%.
- Recommended scoring model adjustments that increased MQL/SQL conversions for outbound initiatives by 12% Q/Q.
- Managed eCRM enhancement project for dynamic email, A/B testing and list segmentation tools
- Routinely developed creative for 75 recurring email campaigns and 20 recurring landing pages
- Delivered 3,300 VCM email campaigns in 2018 (a 200% increase Y/Y)
- Delivered 412 VBM email campaigns in 2018 (a 70% increase Y/Y)
- Quote from client: "100% Thanks to this phenomenal Team! Flash Sale had 55% digital renewal rate for those 5 days up from a 22% from the prior week. This is all trending towards stronger churn performance for November and achieving high water marks in the digital renewal space from a volume and rate perspective."
Software
Salesforce
Hubspot
AEM
Pardot
Iterable
Salesloft
Tableau
Google Analytics
Looker
HTML, CSS
JAVA, SQL
Languages
English
Native language
Timeline
Marketing Senior Specialist (Marketo Solutionist) - Marrina Decisions
10.2022 - Current
Digital Marketing Specialist - Ascend Marketing
02.2018 - 10.2022
Digital Marketing Coordinator - TearLab
04.2016 - 12.2017
Marketing Content Creator - Fashion Art Network
09.2013 - 04.2016
The University of Texas At San Antonio - Bachelor of Arts, Technical Communications
08.2006 - 12.2011