Summary
Overview
Work History
Skills
Certification
Education
Timeline
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Koty Potts

Koty Potts

Denver,CO

Summary

Passionate and innovative creator with a strong background in digital marketing, data science, and web development. Adept at driving business growth through data-driven strategies, SEO, and scalable web solutions. Certified in data science, enhancing analytical capabilities and technical skills to deliver comprehensive business insights and solutions.

Overview

2026
2026
years of professional experience
1
1
Certification
4
4
years of post-secondary education

Work History

Senior Digital Analyst

Adtaxi
01.2025 - Current
  • Manage over 350 Google Analytics 4 properties.
  • Conduct deep analysis using tools including Tableau, BigQuery, Looker Studio, and Pandas.
  • Build customized data pipelines for each property to maximize the quality of data.
  • Analyze user behavior and marketing campaigns to identify trends and optimize strategies.
  • Create customer journey maps and deliver reports to stakeholders, communicating key findings.
  • Dive deep into client data, including GA4, AdWords, and Google Tag Manager.
  • Create custom dimensions, events, and metrics for each client to improve their each property's data pipeline.
  • Collaborate with cross-functional teams and clients to optimize user experiences and drive growth.
  • Troubleshot incidents reported by end-users to schedule system changes and identify permanent solutions.
  • Collaborated with upper management to drive strategy and implement new processes.

Digital Manager

ER Marketing
2022 - 2025
  • Manage all digital aspects of agency's ~50 clients.
  • Perform regular blog optimizations for clients, averaging a 70% growth in non-branded clicks.
  • Develop a consistent content marketing strategy for client's digital marketing, driving massive long-term growth.
  • Build and maintained client websites.
  • Manage all analytical data of agency's ~50 clients, including Google Analytics, Google Search Console, Google Ads, Tableau & Looker Studio.
  • Build and maintain a customized analytic reporting system for clients, including building 50 total dashboards.
  • Create customized events, dimensions, and measurements specific to client needs to measure and report on marketing success.
  • Worked cross-functionally with various departments on projects.
  • Designed and implemented digital, web and social strategies to align with client business goals.
  • Created engaging content optimized for specific platforms and intended audience.
  • Analyzed and reported digital campaign performance with focus on program optimization.

Marketing Manager & Sales Support

American Digital Security
01.2017 - 01.2019
  • Managed all aspects of marketing including graphic design, social media, direct marketing, copy writing, search engine optimization, advertisement & front-end web design for ADS and its two subsidiaries.
  • Handled budgets ranging from $4,000 to over $3 million for small businesses to large enterprise companies which included blueprint markups, communications with field team and customer, system design & sales.
  • Handled all events including booking events, promotion, managing logistics & evaluating effectiveness of the events.
  • Maintained communications with client of over 2,000 recurring customers via HubSpot CRM and Constant Contact email marketing while also utilizing direct marketing techniques for prospects.
  • Oversaw the development and creation of company merchandise.
  • Oversaw an average website traffic growth of 30% per month due to implemented SEO and marketing strategies.
  • Developed internal processes including a private company knowledge base for employees, training processes and sales processes.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

Skills

  • Certified in data science & web development skills & tools, including Python, Pandas, Matplotlib, NumPy, Jupyter, JavaScript, Flask, HTML, CSS, Git, APIs, MySQL, PostgreSQL, Tableau, Visual Studio Code, Machine Learning, Neural Networks, WordPress, Elementor, WooCommerce & More
  • Expert in top SEO tools including Semrush, Schema App, AnswerThePublic, Yoast SEO, BrightLocal, and Google Search Console
  • Customer segmentation
  • Expert in Google Analytics, BigQuery, Google Ads, Looker Studio, Google Tag Manager, WordPress, and more
  • Multivariate analysis
  • Advanced Excel
  • Web analytics
  • Competitor analysis
  • Machine learning
  • Predictive modeling
  • SQL programming
  • Data integration

Certification

  • Data Science Certification - University of Denver - 2024
  • Google Analytics 4 Certification - Skillshop - 2024
  • Google Ads Display Certification - Skillshop - 2024
  • Google Ads Search Certification - Skillshop - 2024

Education

BBA - Marketing

West Texas A&M University
Canyon, TX
08.2015 - 05.2019

Timeline

Senior Digital Analyst

Adtaxi
01.2025 - Current

Marketing Manager & Sales Support

American Digital Security
01.2017 - 01.2019

BBA - Marketing

West Texas A&M University
08.2015 - 05.2019

Digital Manager

ER Marketing
2022 - 2025

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