Kourosh assef
Sales Development Manager (B2B SaaS)
Calgary,Alberta
Summary
What we do matters and should makes a difference.
Strength of leadership inspired through vision, clarity, communication and collaboration. Management through planning, execution & measurement. Engaged culture by inclusion, listening understanding & respect. Identify motivations and align for excellence. Highest and best use of resources. Strategy before tactics, community above politics. Accustomed to stepping into different roles every day to enable business operations to evolve and meet changing demands.
Overview
24
24
years of professional experience
4
4
years of post-secondary education
Work History
Business Development Manager
Critical Control Technologies
Calgary, Alberta
11.2020 - Current
- Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
- Completed and submitted monthly strategic and tactical plans to support executive decision making.
- Streamlined operational efficiencies by delivering recommendations for knowledge-base processes and procedures.
- Incorporate new marketing messages to drive customer engagement and firm profits.
- Prepared and delivered all Client Facing presentations and contracts.
- Uncovered and qualified prospects and sales opportunities in targeted markets using external resources.
- Grew net new sales revenues by 230% through skilled sales support from previous year.
- Applied new training and sales closing skills to bring in more than double the new accounts over the first six months of responsibility.
- Directed successful SEO and link-building campaign to increase website's credibility and drive traffic.
- Generated new business with marketing initiatives and strategic plans.
- Created reports and presentations detailing business development activities.
- Saved company tens of thousands of dollars by performing an audit of internal resources / expenses, and brought forth recommendations to the leadership team for change.
- Researched and implemented new CRM, Marketing Platform, Document Management software, and an entire new deal pipeline sales process.
Business Development Consultant
Self Employed
Calgary, Alberta
06.2014 - 12.2016
- Assessed business state - current and desired, discovered business owners' goals and objectives, ensured alignment of goals with personal values, devised roadmap and milestones to arrive at future state.
- Devised all-encompassing business plan outlining concise and actionable targets and business development goals.
- Stepped in to manage key client relationship, events, and campaigns to promote growth, resulting in expansion of clientele base and revenues.
- Leveraged my 20 years of business management experience in helping others achieve their goals by helping them set and follow a disciplined plan with measurements.
Chief Operating Officer
Real Equity Group of Companies
Calgary, Alberta
09.2005 - 06.2014
- Strategy, culture, management, and implementation of annual business plans and budgets for a $100 million real estate management/holding portfolio, to an annual multi-million dollars online /offline training, education, and business coaching operations.
- Overseeing 40 General Ledgers/accounts and over a dozen operating and holding companies.
- Building and expanding business operations and revenues by 500%, from less than $500K per year to over $3 million in less than 24 months.
- Creation and implementation of Limited Partnership structure and raising nearly $20 million for Canadian and International real estate investing, exceeding all provincial and national Securities compliance requirements.
- Raising over $10 million through additional Joint Venture Partnerships for real estate deals in Calgary, securing the properties, purchasing, financing, improving, property managing, and ultimately divesting.
- Managing all financing, leases, legal and insurance matters for our Commercial and Residential holdings, and the group of companies.
- Organizing and co-facilitating industry leading live events for our education business, including a historic event called Engage Today featuring his Holiness The Dalai Lama, Sir Richard Branson, Dr. Stephen Covey Sr., and 25 other thought leaders in 2009.
- Managing all logistics and contracts for hosting over 30 business coaching retreats for entrepreneurs as well as conferences for up to 200 participants.
- Initiating the funding, partnership and development of a School in rural Luwero, Uganda, and organizing a trip for the opening of the school with 20 key marketing partners and staff in Spring of 2012. Major Life Highlight!!.
- Divesting our RE holdings from 2011 to 2013 and returning capital/ROI to investors.
- Led operational oversight and budgetary supervision for team of 25 team members.
- Maintained P&L and shouldered corporate fiscal responsibility, resulting in growth year over year.
Regional Manager
Shoppers Home Health Care, Shoppers Drug Mart Corporation, SDM
Edmonton, Alberta
05.2002 - 06.2005
- Responsible for Business and customer acquisition strategy/development, generating sales of $750K in ‘03 and $1.4M in 2004 for a new Institutional division of Shoppers Drug Mart in Alberta.
- Introducing “solution-based” selling practice in the sector, differentiating us in a deeply competitive and well-serviced industry. This strategy elevated our standing in the sector and soon positioned us as the trusted authority in injury prevention category.
- Working with suppliers to maintain a leading product mix at negotiated competitive pricing.
- Developing partnerships with various provincial health authorities/associations (such as the Alberta Long Term Care Association and the WCB) for funding initiatives.
- Lobbying activities directed at the provincial government.
- The design, coordination, and presentation of educational seminars and trade shows to further awareness of our company and services.
- Preparing tender proposals and quotations to secure multi-year contracts.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
Sales Director, Business Development
Shaw Communications Inc
Edmonton, Alberta
09.1994 - 03.2002
- Responsible for building and implementing an annual revenue budget of over $200 million.
- Achieving growth of 3-8% over 3 years, and managing an expense budget of $3.5 million per year.
- Exceeding all budgetary targets with fiduciary governance and contributing to the highest operating margin in the company during a period of intense new competitive activities from Telco's and Satelite operators.
- Led the merger of operations in central Alberta with Videon Cablesystems which included harmonization of pricing, billing systems, service offerings, bundles, customer groups, sales territories, operational processes, staff, and budgets.
- Achieved our integration goals in less time and more efficiently/effectively than any other Shaw territory.
- Managed all regional sales and marketing efforts for our various Lines of Businesses, including commercial and residential Cable sales, Digital Cable, and broadband Internet services - achieving the lowest cost per sale in the entire company over the last two years while exceeding aggressive sales targets.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies.
- Developed value-added solutions and approaches by leveraging trends in customer marketplaces and industries.
- Expanded product distribution by adding more than two dozen new distribution points in region.
- Supervised sales team of 65, stepping in to support employees and deliver smooth sales processes for clients.
- Organized promotional events and interacted with communities to increase sales volume and customer engagement.
Education
Commerce Degree - Business Management
University of Alberta
Edmonton, Alberta 09.1992 - 06.1995
Skills
Business development and planning
Staff Management
Vendor management
Product and service sales
Sales Development
Systems and software programs
Operations management
Budgeting
Leadership skills
Financial Management
Timeline
Business Development Manager
Critical Control Technologies
11.2020 - Current
Business Development Consultant
Self Employed
06.2014 - 12.2016
Chief Operating Officer
Real Equity Group of Companies
09.2005 - 06.2014
Regional Manager
Shoppers Home Health Care, Shoppers Drug Mart Corporation, SDM
05.2002 - 06.2005
Sales Director, Business Development
Shaw Communications Inc
09.1994 - 03.2002
Commerce Degree - Business Management
University of Alberta
09.1992 - 06.1995