Kourtney Harris
Loganville,GA
Summary
Focused Marketing Director with aptitude for coordinating teams to build and retain business. Bringing 18 years of experience developing innovative marketing strategies and implementing plans with success. Passionate about providing superior client service and mentoring subordinate staff.
Overview
19
19
years of professional experience
Work History
Brand Marketing Manager
Turnpoint Services
12.2023 - Current
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved the company's reputation and positive image in markets served.
- Led B2C marketing initiatives across multiple home service brands, driving a 15% increase in ROI and expanding customer acquisition.
- Developed data-driven marketing strategies, improving campaign performance and boosting service package sales by 25%.
- Collaborated with leadership to align marketing plans with business goals, optimizing cross-functional teamwork and vendor relationships.
- Utilized customer insights to enhance engagement and retention, resulting in increased brand loyalty and market demand.
Category Marketing Specialist Consultant / Contractor
Best Buy
01.2022 - 01.2023
- Synchronized product launches with compelling brand narratives and content,
thereby ensuring strategic synergy and maximizing brand impact. - Demonstrated adept budget management skills with budgets ranging from 1M - 5M
- Onboarded 5 new team members and coached personnel in marketing tasks.
- Established and managed relationships with external data providers and research vendors.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
- Tracked key performance indicators to measure the success of campaigns.
Director of Marketing
Optimum Health Rehab
01.2019 - 01.2023
- Demonstrated commitment to a customer-centric approach in marketing strategy development, delivering outstanding performance marketing and masterful storytelling.
- Led team of 15 marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Managed annual marketing budget in excess of $5 million.
- Developed and presented marketing plans and reports to CEO and shareholders.
Brand Marketing Manager
National Vision
01.2016 - 01.2019
- Collaborated cross-functionally to bolster the brand's expansion initiatives by formulating targeted marketing strategies and campaigns.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Surpassed KPIs and benchmarks for sales projections while enhancing brand
awareness and achieving a gross profit margin of 53%. - Continually maintained and improved company's reputation and positive image in markets served.
- Established, initiated, and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Senior Account Manager
Driveline Retail Merchandising
01.2012 - 01.2015
- Managed a portfolio of 25+ retail accounts, utilizing marketing and merchandising strategies to achieve significant financial outcomes. Developed and enhanced the client data review process by optimizing the data store-by-store, to deliver exceptional results and recommendations.
- Throughout this period, an 18% increase in operating profit margin revenue could be attributable to the strategic marketing and merchandising plans
- Cultivated productive relationships with business representatives and consulted closely to uncover needs and match to available solutions.
- Promoted conversion of casual shoppers into customers through product knowledge and product solutions to meet customer needs.
- Delivered sales presentations and pitches to clients, upper management and junior sales associates for demonstration.
Account Manager
The Partnership
01.2011 - 01.2012
- Researched and customized service proposals for clients to meet requirements and set profitable compensation scale.
- Liaised between creative teams and high-profile clients, ensuring superior account management and exceeding client expectations.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Devised content strategy to effectively engage target audiences.
Advertising Account Executive
Moroch Partners
01.2006 - 01.2010
- Orchestrated advertisement campaigns and events for a major corporate account, ensuring meticulous budget management and coordination at various levels.
- Developed strong relationships with advertisers and negotiated pricing following established procedures.
- Directed creative aspects of advertising campaigns.
- Played key role in achieving and maintaining top client satisfaction and retention by ensuring accuracy of ads and listings.
Education
Bachelor of Business Administration with a Concentration in Marketing -
Winston Salem State University
Winston-Salem, NC05.2006
Skills
- Marketing Strategy
- GTM Strategy
- CPG
- Salesforce
- E-Commerce
- Brand Development/Management
- ROI & Market Analysis
- Contract Negotiations
- Cross-Functional Collaboration
- QSR
- Digital Marketing
- Analytics & Data Driven
- Competitive Analysis
- B2b/B2c
- Budget Management
- SEO/SEM Strategies
- Leadership and Team Management
- Google Analytics
- Agency Experience
Timeline
Brand Marketing Manager
Turnpoint Services
12.2023 - Current
Category Marketing Specialist Consultant / Contractor
Best Buy
01.2022 - 01.2023
Director of Marketing
Optimum Health Rehab
01.2019 - 01.2023
Brand Marketing Manager
National Vision
01.2016 - 01.2019
Senior Account Manager
Driveline Retail Merchandising
01.2012 - 01.2015
Account Manager
The Partnership
01.2011 - 01.2012
Advertising Account Executive
Moroch Partners
01.2006 - 01.2010
Bachelor of Business Administration with a Concentration in Marketing -
Winston Salem State University
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