Kourtney Harris
Loganville,GA
Summary
Dynamic Marketing Director with 19 years of experience in brand marketing, driving enhanced brand visibility, demand growth, and ROI optimization. Expert in marketing strategy, digital marketing, and data analysis, with a proven ability to lead cross-functional teams and exceed objectives through strategic leadership and innovative execution.
Overview
19
19
years of professional experience
Work History
Senior Brand Marketing Manager
TurnPoint Services
12.2023 - Current
- Directed marketing strategies across multiple brands, driving a 25% increase in demand, 15% increase in conversions, and 20% improvement in customer retention while expanding service lines in the home service industry.
- Developed comprehensive multi-channel campaigns with budgets upwards of $5M, enhancing brand visibility across diverse platforms.
- Supported and directed team efforts to align with company objectives efficiently.
- Managed lead generation initiatives, enhancing aggregator partnerships.
- Utilized market insights and KPIs to enhance strategies, reduce acquisition costs, and optimize ROI across various marketing channels.
Category Marketing Specialist Consultant / Contractor
Best Buy
03.2022 - 03.2023
- Orchestrated product introductions, aligning them with engaging brand stories to optimize brand influence.
- Skillfully managed budgets from $1M to $5M, showcasing keen fiscal responsibility.
- Guided diverse teams in executing product alterations, leveraging robust leadership and project management skills to meet stringent deadlines.
- Formulated and actualized brand strategies, including the design and execution of marketing campaigns to enhance brand visibility and endorse services.
Director of Marketing
Optimum Health Rehab
Suwanee, USA
06.2019 - 05.2023
- Boosted gross profit margin by 48% through successful personal injury patient acquisition programs.
- Established key performance indicators (KPIs) and conducted customer journey analysis to identify and enhance areas requiring improvement.
- Leveraged customer behavior analysis, segment trend examination, and historical data for the creation of efficient testing strategies.
- Negotiated vendor and advertising contracts in adherence to cost, quality, and delivery stipulations while driving performance tracking through the application of industry metrics.
Brand Marketing Manager
National Vision
Duluth, USA
06.2016 - 05.2019
- Formulated and implemented targeted marketing strategies, resulting in optimized customer acquisition costs and alignment with brand expansion goals
- Managed multi-faceted brand initiatives, employing a variety of strategies such as event marketing, direct mail, email marketing, and PPC ads leading to enhanced sales outcomes
- Played a pivotal role in enhancing online customer engagement by identifying and implementing digital tactics in collaboration with the CRM team
- Led a team of junior staff members, focusing all activities on surpassing set objectives and resulting in exceeded KPIs, increased brand awareness, and a 53% gross profit margin
Senior Account Manager
Driveline Retail Merchandising
Johns Creek, USA
02.2012 - 06.2016
- Orchestrated the management of an extensive portfolio of over 25 retail accounts, employing strategic marketing and merchandising approaches to drive substantial financial outcomes
- Streamlined the client data review process via store-by-store optimization, yielding exceptional results and actionable insights, culminating in an 18% increase in operating profit margin revenue
- Supervised a team of six account representatives, instituted a thorough reporting procedure for client data review, and promptly addressed discrepancies, ensuring client satisfaction and seamless execution of merchandising plans
Account Manager
The Partnership
Atlanta, USA
02.2011 - 02.2012
- Successfully bridged the gap between creative teams and prestigious clients, achieving outstanding account management by consistently surpassing client expectations
- Strategically developed and executed marketing initiatives, uncovered new business opportunities, and employed negotiation tactics to finalize campaign details
- Managed client campaigns from end to end, oversaw creative work presentation for approval or adjustments, ensured budget precision, controlled expenses, and expedited client invoicing procedures
Account Executive
Moroch Partners
Greensboro, USA
07.2006 - 01.2011
- Managed and coordinated large-scale advertising campaigns, emphasizing strict budget adherence and multi-level collaboration
- Formulated and enacted market strategies to amplify local promotions, driving significant returns on investment
- Effectively conducted franchisee events, resulting in increased brand recognition and improved client satisfaction
Education
Bachelor of Science - Concentration in Marketing
Winston Salem State University
Winston-Salem05-2006
Skills
- Strategic Leadership
- Marketing Strategy
- Brand Development
- Data Analysis
- CRM Management
- Digital Marketing
- Campaign Execution
- Budget Oversight
- Cross-Functional Leadership
- ROI Optimization
- SEO/SEM Strategies
- Competitive Analysis
- Team Management
- P&L Oversight
- GTM Strategy
Timeline
Senior Brand Marketing Manager
TurnPoint Services
12.2023 - Current
Category Marketing Specialist Consultant / Contractor
Best Buy
03.2022 - 03.2023
Director of Marketing
Optimum Health Rehab
06.2019 - 05.2023
Brand Marketing Manager
National Vision
06.2016 - 05.2019
Senior Account Manager
Driveline Retail Merchandising
02.2012 - 06.2016
Account Manager
The Partnership
02.2011 - 02.2012
Account Executive
Moroch Partners
07.2006 - 01.2011
Bachelor of Science - Concentration in Marketing
Winston Salem State University
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