KOURTNEY HARRIS
Loganville,GA
Summary
With 19 years of experience in brand management and strategy, I have a proven track record of driving brand growth, market expansion, and revenue acceleration. I excel in leading high-performing teams, executing multi-channel marketing campaigns, and developing brand narratives that resonate with enterprise audiences. My expertise lies in aligning brand vision with business objectives, leveraging data-driven insights to optimize marketing spend, and fostering strategic partnerships that enhance brand positioning. I am passionate about building cohesive marketing ecosystems that drive demand generation, customer engagement, and long-term brand loyalty. With a strong foundation in performance marketing, content strategy, and thought leadership, I am adept at crafting compelling brand stories that establish industry authority and maximize impact in competitive markets.
Overview
19
19
years of professional experience
Work History
Senior Brand Marketing Manager
TurnPoint Services
12.2023 - Current
- Spearhead brand strategy across multiple business units, achieving a 25% lift in demand, a 15% increase in conversions, and a 20% boost in customer retention
- Lead integrated, multi-channel marketing campaigns with a $5M+ budget, optimizing spend to enhance brand awareness and customer engagement
- Direct go-to-market strategies for new service lines, improving market penetration and competitive positioning
- Collaborate with sales and product teams to refine messaging, customer acquisition strategies, and content initiatives that drive revenue growth
Director of Marketing
Optimum Health Rehab
06.2019 - 05.2023
- Increased gross profit margin by 48% through innovative brand repositioning and targeted patient acquisition strategies
- Designed and executed full-funnel marketing campaigns integrating digital advertising, CRM automation, and strategic partnerships to drive new business growth
- Built a robust data analytics framework to measure campaign performance, optimize conversion rates, and improve customer lifetime value
Category Marketing Specialist Consultant / Contractor
Best Buy
03.2022 - 03.2023
- Developed and launched high-impact product marketing campaigns, aligning brand stories with target audience insights to increase customer engagement
- Managed $1M-$5M marketing budgets, optimizing allocations for maximum return on investment
- Led cross-functional teams to execute product launches, leveraging consumer insights, competitive analysis, and emerging trends to enhance market positioning
Brand Marketing Manager
National Vision
06.2016 - 05.2019
- Led omnichannel marketing strategies that improved customer acquisition cost efficiency and contributed to 53% gross profit growth
- Developed and executed brand strategies for America's Best Eyeglasses, Vision Center at Walmart, and Eyeglass World, expanding market share in key demographics
- Orchestrated multi-million-dollar PPC, email, and direct mail campaigns, leveraging data-driven insights to refine targeting and messaging
- Partnered with digital teams to enhance CRM strategies, boosting online customer engagement and retention
Senior Account Manager
Driveline Retail Merchandising
02.2012 - 06.2016
- Managed marketing strategy for a portfolio of 25+ retail brands, driving an 18% increase in operating profit margin revenue
- Led client engagement strategies, ensuring seamless execution of national marketing initiatives and in-store activations
Account Manager
The Partnership
02.2011 - 02.2012
- Led multi-channel marketing campaigns that increased customer engagement by 18% and improved conversion rates by 15%.
- Managed advertising efforts across digital, print, and broadcast platforms, driving a 15% lift in brand awareness and a 10% increase in ROI.
Account Executive
Moroch Partners
07.2006 - 01.2011
- Managed regional marketing campaigns for McDonald’s, optimizing a $3M+ annual advertising budget, resulting in a 35% increase in local market sales.
- Executed event marketing initiatives that boosted customer engagement by 25% and increased foot traffic in key franchise locations.
- Developed and implemented hyper-local advertising strategies, leading to a 15% growth in brand recall and a 10% improvement in promotional offer redemption rates.
Education
Bachelor of Science - Concentration in Marketing
Winston Salem State University
Winston-Salem, NCSkills
- Executive Leadership
- Strategic Planning
- Brand Development
- Positioning
- Data-Driven Marketing
- Analytics
- Growth Marketing
- Demand Generation
- Performance Marketing
- Digital Strategy
Timeline
Senior Brand Marketing Manager
TurnPoint Services
12.2023 - Current
Category Marketing Specialist Consultant / Contractor
Best Buy
03.2022 - 03.2023
Director of Marketing
Optimum Health Rehab
06.2019 - 05.2023
Brand Marketing Manager
National Vision
06.2016 - 05.2019
Senior Account Manager
Driveline Retail Merchandising
02.2012 - 06.2016
Account Manager
The Partnership
02.2011 - 02.2012
Account Executive
Moroch Partners
07.2006 - 01.2011
Bachelor of Science - Concentration in Marketing
Winston Salem State University
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