Kourtney Kopp
Winter Springs,FL
Summary
Dynamic Copywriter and Communications Specialist with 5+ years experience crafting compelling content and visual stories across digital platforms. In my next role, here's what I bring to the team: a keen eye for aesthetic detail, dedication to innovation, and a strong belief in the power of teamwork. I'm excited to steer a creative team toward discovering new strategies and creating memorable user experiences that elevate brand integrity and awareness.
Overview
5
5
years of professional experience
Work History
Corporate Communications Coordinator
Franchise Brokers Association
11.2023 - Current
- Produces all content for online publication, having generated over 150 SEO-optimized articles with the top 3 seeing 494,420 organic impressions combined.
- Collaborates in website creation and optimization, utilizing a mix of innovative design, compelling copy, and SEO strategies to garner 1.35 million organic impressions annually.
- Project lead for an exclusive Franchise Broker program, boosting the top performer's social following by 7.79% (+2,293) in one month, through targeted content creation and social media promotion.
- Strategizes with FBA's CEO in planning and executing an upcoming podcast series, enriching the brand's content ecosystem and audience engagement.
- Engages with premium members to produce curated SEO content, ad campaigns, and landing pages, resulting in a $183,260 annual revenue increase for company.
Multi-Media Copywriter
Franchise Brokers Association
04.2022 - 11.2023
- Streamlined email marketing communication with a focus on A/B testing in HubSpot which resulted in a 12% improvement in engagement metrics such as open and click-through rates.
- Revitalized social media presence by enhancing brand identity through engaging content and design, leading to increased member re-engagement and organic lead generation on LinkedIn, Facebook, and Instagram.
- 2022 Annual Conference topic speaker: "3 Components of Powerful Marketing" on lead generation through creative content, providing actionable insights on leveraging creativity for business growth.
Freelance Direct Response Copywriter
A Cup Of Copy
03.2020 - 01.2023
- Built and retained strong client relationships in direct response copywriting for a diverse clientele, spanning real estate, holistic health, and hospitality sectors.
- Demonstrated exceptional leadership and organizational skills by managing projects across different time zones and ensuring timely delivery of high-quality content.
Content Writer Intern
Pixel & Papers
12.2019 - 04.2020
- Improved content quality by conducting thorough research and incorporating industry trends that centered on digital marketing strategies and e-commerce platform customer satisfaction.
- Utilized SEO techniques to achieve high Google rankings and drive website traffic.
Editorial Intern
The Florida Review
08.2019 - 12.2019
- Participated in weekly meetings with editorial staff to discuss current events, story ideas, and upcoming deadlines.
- Assisted with the planning and execution of editorial calendars to ensure timely publication of materials and maintain consistency on print and digital platforms.
- Enhanced overall quality of published materials by identifying and addressing inconsistencies in style, formatting, and tone across all content platforms.
Education
BA - English Creative Writing
University of Central Florida
Orlando, FL04.2020
Skills
- Multimedia Content Production (Video, Podcast, Graphic)
- Speech Writing, Press Release Writing
- Social Media Management
- Communication Strategy Development
- AI Tools/Assets (ChatGPT, Midjourney)
- Web Design (WordPress, Wix, Canva, Squarespace)
- Google Analytics, Google Search Console, Semrush
- HubSpot, Wrike, ninetyio
- Thought Leadership
- Community Relations
- Photography, Dark Room Processing
Timeline
Corporate Communications Coordinator
Franchise Brokers Association
11.2023 - Current
Multi-Media Copywriter
Franchise Brokers Association
04.2022 - 11.2023
Freelance Direct Response Copywriter
A Cup Of Copy
03.2020 - 01.2023
Content Writer Intern
Pixel & Papers
12.2019 - 04.2020
Editorial Intern
The Florida Review
08.2019 - 12.2019
BA - English Creative Writing
University of Central Florida
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