Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
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KOURTNY BRATTON

Alexandria,LA

Summary

Skilled Business Development leader offering 10+ years of experience in leading operations and enhancing revenue. Bringing expertise in client/physician acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building and team leadership abilities. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives.

Overview

13
13
years of professional experience

Work History

Regional Director of Business Development

Harbor Hospice
06.2021 - Current
  • Grew overall census goals by 73% in LA; oversee parts of SE Texas region, grew 11% overall
  • Hired, managed, developed and trained staff, established and monitored goals, conducted performance reviews and administered salaries for staff. Trained new employees on proper protocols and customer service standards.
  • Built loyal account base and long-term business relationships with SNF, ALF, hospital, and physician accounts.
  • Trained and guided team members to maintain high productivity and performance metrics.
  • Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
  • Generated new business with marketing initiatives and strategic plans.
  • Developed new proposals, contracts and procedures to draw in more accounts and streamline work operations.
  • Coordinated meetings and logistics for team meetings and directed and supervised 12-member team.

Director of Business Development

Heart Of Hospice
06.2020 - 06.2021
  • Increased census goals by 11% overall
  • Oversee and led team of Account Executives with strategic planning, boosting productivity and improving organizational initiatives
  • Establishes positive working relationships with colleagues, referral sources and patients' caregivers through regular communication and effective anticipation of needs
  • Recruit, hire, and train new Account Executives
  • Assist team with solutions for day-to-day work and complex problems by applying motivational and analytical strategies
  • Oversee sales and advertising budget, and branding outreach by facilitating marketing initiatives
  • Lead agency in growth by attaining Heart of Hospice metrics and exceed goals
  • Streamline processes to maximize operational efficiency

Director of Sales and Marketing

Lagniappe Homecare
01.2014 - 06.2020
  • Maintain and nurture relationships with key referral sources. Weekly goal setting with sales team and achieved success in territories with strategic planning. Responsible for all administrative duties, company activities, social media, and events
  • Establish, initiate, and optimize business development strategies based on market analysis, and company goals
  • Implement organizational culture development with team building activities designed to motivate employees who are committed to our company vision, direction and values for inspiration to do their best work by being the best version of themselves daily
  • Supervise all marketing events and planning activities; build and strengthen physician, social worker, and all hospital administration relationships
  • Create strategies for brand building, and employer brand recognition.
  • Manage advertising budget, and create innovative commercial scripts for all advertising outlets, brochures, billboards, tv, radio, social media

Regional Director

American Heart Association
07.2011 - 01.2014
  • Mission driven that resulted in exceeding event goals each year
  • Developed and strengthened relationships with key leaders in community to chair/co-chair events to help raise money and awareness of heart disease
  • Oversee chair executive meetings, led reputable community volunteers for brand and company recognition, and orchestrated all fundraising events with positive media coverage

Education

Bachelor of Science - Business Administration

Northwestern State University of Louisiana
Natchitoches, LA
05.2005

Skills

  • Marketing & Advertising
  • Ethical Practice
  • Organized
  • Detail oriented
  • Communication
  • Relationship Building
  • Brand Recognition
  • Leadership
  • Capacity to Influence
  • Budgeting
  • Selfless Servant
  • Social Media Marketing
  • Microsoft Office
  • Adobe Photoshop

Additional Information

References upon request.

Timeline

Regional Director of Business Development

Harbor Hospice
06.2021 - Current

Director of Business Development

Heart Of Hospice
06.2020 - 06.2021

Director of Sales and Marketing

Lagniappe Homecare
01.2014 - 06.2020

Regional Director

American Heart Association
07.2011 - 01.2014

Bachelor of Science - Business Administration

Northwestern State University of Louisiana

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