Kreena Patel
Hillsborough,NJ
Overview
2
2
years of professional experience
Work History
Social Media/Marketing Coordinator
Team Car Wash
10.2023 - Current
- Spearheaded the transformation of the company’s social media presence, creating, directing, and editing all content across Instagram, Facebook, and TikTok, resulting in a significant increase in overall engagement
- Boosted Instagram follower base by 3000+ within 3 months through influencer partnerships (Jersey Joe) and user-generated content campaigns, fostering engagement and building community relationships throughout NJ
- Strategically developed and implemented monthly social media calendars to ensuring brand consistency and alignment with marketing objectives, featuring diverse content formats (reels, stories, posts
- Graphics)
- Designed and executed monthly text & email marketing campaigns to effectively spread valuable information and promotions to the customer base
- Performed daily monitoring of social media channels, engaging promptly to strengthen customer relationships and drive brand loyalty
- Led a comprehensive rebranding initiative, leveraging core assets to expand market reach and appeal to a wider audience
- Took on project management for major company events, including grand openings, holidays, & sponsored athletic events (Rutgers and Somerset Patriots) to enhance brand visibility and drive customer acquisition across NJ
- Conducted in-depth analysis of social media and Google Analytics data, tracking performance metrics and digital advertising impact to optimize customer conversions, retail sales, and memberships across 12 locations
- Undertook a leadership role by managing weekly assignments and mentoring interns, demonstrating the ability to work collaboratively, but also independently in a fast-paced environment
- Developed and managed a comprehensive digital tracker on Microsoft Excel to monitor the effectiveness of marketing initiatives, including loyalty programs, promotions, and reviews per location
- Compiled and presented critical data on Microsoft PowerPoint for senior management, delivering actionable insights into marketing performance and highlighting the strategic allocation of resources for maximum ROI.
Consumables Marketing Intern
Brother USA
06.2023 - 08.2023
- Utilized Tableau dashboards to monitor top selling, declining & excess inventory across all customer accounts/stores
- Allowed the consumables team to determine if the performance of the SKUs were consistent with market trends or if there was a shift impacting a certain decline
- Conducted research on third-party competitors, identifying areas of improvement for Brother
- Developed presentations highlighting similarities, differences, comparable qualities, SWOT analysis, and pricing strategies
- Presented these findings to the Director to inform about key competitors in the market and provide valuable insights for future decision making
- Contributed to the development process of a Tableau dashboard tailored for the Consumables team to access data efficiently
- Identified all useful elements from previous dashboards and compile them into a more comprehensive version as the initial step of the process
- Analyzed large sets of data, created pivot tables, and developed visual charts and graphs on Microsoft Excel to conduct market research and analyze underlying consumer trends related to ink, toner, drums, and other products.
Supply Chain Co-op
Unilever
07.2022 - 01.2023
- Worked in supply planning for the ice cream division, collaborating with other regions to facilitate imports and future production
- Utilized a demand plan, consistently updated on Rapid Response, based on historical sales data and manufacturing site capacity levels
- Estimated the duration of shipping between ports, including clearance/customs, and delivery times to the designated distribution centers to finalize the entire supply plan and communicate cross-functionally
- Utilized Excel, SAP, & Rapid Response to create 25+ purchase orders (POs) daily to ensure timely production schedules and logistics are coordinated
- Ensuring that each specific product has a PO sent to the correct location with the exact quantity
- Led weekly meetings to train new hires on various company platforms, along with the procedures for updating the Global Tracker- Excel sheet I created for the team to stay organized and track all past, present, and future production/products
- Attended a run-strategy meeting in St Albans, VT to inquire new & innovative methods regarding Ben & Jerry’s ice cream.
Education
Bachelor of Science in Marketing & Supply Chain Management -
Rutgers Business School, Rutgers University
New Brunswick, NJ05.2024
Skills
- Content Creation/Scheduling
- Community Engagement
- Social Media Strategy
- SEO Knowledge
- Branding Campaigns
- Paid Advertising
- User Generated Content
- Google Analytics
- Teamwork and Collaboration
- Time Management
- Creative Thinking
- Microsoft Office
- Interpersonal Skills
- Market Research and Analysis
Organizations
- Road to Supply Chain Leadership Mentor
- Rutgers University Business for Youth Mentor
- Rutgers University Supply Chain Association Committee Leader
- General Member in Women in Business
Hobbies and Interests
- Blogging/Vlogging
- Traveling
- Reading
- Content Creation
- Cooking
- Journaling
- Photography
- Hiking
- Yoga
Languages
English
Native or Bilingual
Gujarati
Professional Working
Timeline
Social Media/Marketing Coordinator
Team Car Wash
10.2023 - Current
Consumables Marketing Intern
Brother USA
06.2023 - 08.2023
Supply Chain Co-op
Unilever
07.2022 - 01.2023
Bachelor of Science in Marketing & Supply Chain Management -
Rutgers Business School, Rutgers University
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