Kreg Lauterbach
San Antonio,TX
Summary
Talented Creative Director proficient in business operations and customer needs. Excellent communicator, problem solver and detail-oriented manager. Adept at overseeing writers, designers and artists to accomplish challenging objectives. Industrious Creative Director offering an aptitude for developing innovative methods to bring creative visions to life. Possessing 31 years of demonstrated success in network, television and film projects to add value to the any companies team.
Overview
33
33
years of professional experience
Work History
Creative Director
USAA
San Antonio, Texas
01.2014 - Current
- Developed and implemented innovative strategies and technologies to creatively increase brand awareness.
- Organized cross-functional teams to produce and direct creative content for marketing campaigns.
- Created original concepts for multimedia projects.
- Oversaw the production of digital assets such as videos, websites, and interactive experiences.
- Helped launch USAA's internal creative agency from scratch and built and integrated 15 Avid Suites and Avid Nexus servers to handle all production and post-production
- Took initiative to ideate and lead execution of 'Member Voices' - USAA's national marketing campaign from 2015-2019
- Using our production model combining in-house production with external partners, we saved an average of 60-70% on production costs and 50% of time to market over our Agency of Record
- Created the USAA Poppy Memorial, which is displayed annually on the National Mall on Memorial Day weekend. This included negotiating with the National Parks Service and working closely with USAA Sponsorship for activation. The Memorial garnered 1.3 billion media impressions its first year on the Mall
- Expanded our productions into the livestream space, using the Sling Studio livestream model at the Super Bowl, Army-Navy Game, and the Basefest Concert Series powered by USAA
- Got Army and Navy to allow us to attach a 360-degree camera to their parachute jumpers into the stadium at the Army-Navy Game to share on social. The next year, we used the footage to expand the creative into a Parachute Simulator VR Activation outside the stadium
- For the 2018 USAA Army-Navy sponsorship, my team concepted five national TV spots which our in-house production studio handled all the production and post-production.
- Concepted national marketing platform for USAA, which quantitatively tested equally against the concept put forth by Saatchi NY, this led to the current USAA marketing campaign (What You're Made Of, We're Made For).
- Concepted the latest campaign utilizing Superbowl Champion Rob Gronkowski, Gronk's Adventures, trying to become a USAA Member.
- Implemented Volume LED technology to film a series campaign for the 2023 Army Navy Game.
- USAA Brand Voice for national television commercials.
Senior Editor/Director
USAA
San Antonio, Texas
01.2012 - 01.2014
- Built an integrated in-house post-production operation, including 15 Avid Suites on Avid Nexus servers
- Directed and led all internal employee video communications with senior leadership and CEO
- Led internal team of 10 employees and managed three third-party production companies to keep up with growing production and post-production demand
- Expanded video production into sponsorships, including partnerships with the NFL and the Army-Navy Game
- Led live team to produce large corporate events, including military holidays and CEO events.
Executive Producer:Director:Editor:Director Of Development
Ratio Creative:Media:Solutions/Market Vision
San Antonio, Texas
01.2008 - 01.2012
- Developed and maintained relationships with key stakeholders in the entertainment industry.
- Organized production schedules, budgets, and staff rosters to ensure efficient operations.
- Coordinated casting process for projects, including auditions and callbacks.
- Negotiated contracts with actors, writers, directors, and other creative personnel.
Executive Producer:Director Of Development:Director:Editor
1080 Inc.
San Antonio, Texas
01.1995 - 01.2008
- Directed, edited, and managed a team of approximately 40 staff members including Producers, Writers, Editors, Animators, Graphic Artist and Sound Designers and Mixers
- Interacted with network executives to fulfill the visual for each show
- Successfully created long-form division and was responsible for selling 17 hours and $6.5M of content
- Created and successfully pitched four shows for the History Channel including: Decoding The Past: Mayan Doomsday Prophecy; Lost Book of Nostradamus; Jurassic Fight Club (12x60 Series); and, Nostradamus:2012
- Operated the Avid Media Composer, Symphony, and Unity
- Recognized as an A Avid DS Artist
- Edited and produced commercials and documentary films
- Received Emmy consideration for Lost Book of Nostradamus, Jurassic Fight Club and Nostradamus:2012.
Chief Engineer/Producer
Cummings Entertainment Group
San Antonio, Texas
01.1993 - 01.1995
- Worked with R&B artist Jesse, as the Chief Engineer for Capitol Records
- Collaborated with successful music industry artists
- Performed audio engineering for albums
- Produced with artists, mixed albums and arranged sound design.
Chief Engineer/Producer
Nomad Recording Studio
Dallas, Texas
01.1991 - 01.1993
- Collaborated with successful music industry artists
- Performed audio engineering for albums
- Produced with artists, mixed albums and arranged sound design.
Education
Associate of Applied Arts, RTF -
The Art Institute of Dallas
01.1992
H.S. -
Plano Christian Academy
01.1989
Skills
- Avid and Premiere Mastery
- Working knowledge of After Effects, FCP and Photoshop
- Communication Skills
- Budget Operations
- Team Leadership
- Production Mgmt
- Musical Abilities
- Strategic Analysis
- Conflict Resolution
- Public Speaking
- Organization Skills
- Project Management Expertise
- Strategic Leadership and Communications
- Campaign Development Expertise
- Cross-Functional Collaboration
- Deadline-Oriented
- Contract Negotiation
- Standards Implementation
- Strategic Thinking
Websites
Workshops And Seminars
- World Television Festival, Banff, Alberta, Canada, 2005, 2007, Attending yearly The World Television Festival. At the weeklong festival they hosted numerous seminars on the cable industry with topics including: Pitching, Development, Distribution and general discussion seminars with industry leaders.
- Kid Screen, New York City, 2006, Attending Kids Screen. At the weeklong festival they hosted numerous seminars on the children's cable industry with topics including: Pitching, Development, Distribution and general discussion seminars with industry leaders.
Accomplishments
- Academy of Television Arts & Sciences, Emmy consideration for Lost Book of Nostradamus, History Channel (1x120), 2007
- Academy of Television Arts & Sciences, Emmy consideration for Jurassic Fight Club, History Channel (12x60), 2008
- Academy of Television Arts & Sciences, Emmy consideration for Nostradamus:2012, History Channel (1x120), 2009
- Successfully created long-form division for 1080 Inc. and served as Executive Producer and Director of Development.
- Managed 40+ producers, writers, editors, animators and graphics artist to deliver 17 hours of programming to network on-time and budget.
- Emmy consideration for Lost Book of Nostradamus, Jurassic Fight Club and Nostradamus:2012.
- Supervised staff of 40 professionals and a $6.5M budget.
- Achievements include successfully working for clientele that includes: Coors Light, Bounty, Charmin, Pampers, American Airlines, TNT Sports, MTV, CBS Sports, The Tonight Show, Continental Airlines, Burger King, TRUTH, NBC, San Antonio Spurs, and Levi's.
- Lost Book of Nostradamus is one of the highest-rated shows on The History Channel with close to 4.5 million viewers.
- Nostradamus:2012 is one of the highest-rated shows on The History Channel with close to 5 million viewers.
Training Certificates
- Avid, 1995, Certified Avid Training
- Softimage, 1998, Certified Avid DS Training
Professional Highlights
- Decoding the Past: Mayan Doomsday Prophecy, 1x60, Creator, Executive Producer, Director, Editor, Music/Sound Supervisor, https://vimeo.com/39844310
- Lost Book of Nostradamus, 1x120, Creator, Executive Producer, Director, Senior Editor, Music/Sound Supervisor, https://vimeo.com/39841136
- Jurassic Fight Club, 12x60, Creator, Executive Producer, Director, Senior Editor, Music/Sound Supervisor, https://vimeo.com/39858471
- Nostradamus:2012, 1x120, Creator, Executive Producer, Senior Editor, https://vimeo.com/114257478
Timeline
Creative Director
USAA
01.2014 - Current
Senior Editor/Director
USAA
01.2012 - 01.2014
Executive Producer:Director:Editor:Director Of Development
Ratio Creative:Media:Solutions/Market Vision
01.2008 - 01.2012
Executive Producer:Director Of Development:Director:Editor
1080 Inc.
01.1995 - 01.2008
Chief Engineer/Producer
Cummings Entertainment Group
01.1993 - 01.1995
Chief Engineer/Producer
Nomad Recording Studio
01.1991 - 01.1993
Associate of Applied Arts, RTF -
The Art Institute of Dallas
H.S. -
Plano Christian Academy
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