Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Kresimir Pavic

Miami,FL

Summary

Accomplished Digital Marketer with a proven track record at Buena Vista Creative, achieving over 33.5M organic impressions through strategic marketing. Expert in content creation and teamwork, demonstrated by spearheading successful campaigns for high-profile events like Coachella. Seeking to leverage proven expertise in driving brand engagement, sales growth, and content creation to contribute effectively to a dynamic team.

Overview

3
3
years of professional experience

Work History

Social Media Manager

Buena Vista Creative
10.2023 - Current
  • Collaborated with major companies such as Carnival Cruise Line, Chick Fil A, Nordstrom, and spearheaded campaigns for tent-pole events including Preakness Stakes, Coachella, and Miami Formula 1
  • Orchestrated comprehensive marketing strategy for Preakness Stakes resulting in 33.5M+ organic social media impressions, 32B paid media impressions, and $347M in earned media value over three-month period.
  • Developed and executed website projects for internal Chick Fil A employees, Carnival Cruise Lines, enhancing user experience and engagement.

Assistant Manager

AMI Paris
10.2022 - 10.2023
  • Successfully launched a flagship retail store in Miami's Design District, contributing to brand visibility and market expansion.
  • Directed company programs and provided comprehensive train to a team of 14 members, resulting in increased sales and customer satisfaction.
  • Achieved a remarkable customer conversion rate of 18% through personalized engagement, effective suggestive selling, and in-depth product knowledge.

Sales Associate

Le Labo Fragrances
02.2022 - 10.2023
  • Generated $150,000+ in sales revenue through proactive customer engagement and effective product presentation techniques.
  • Consistently exceeded monthly sales targets by 20% through upselling and cross-selling strategies.
  • Collaborated with team members to organize promotional events and contributed to a 30% increase in foot traffic.

Content Director

Nate Garner
12.2020 - 02.2022
  • Managed influencer social media platforms including Instagram, YouTube, TikTok, and Snapchat, ensuring consistent brand messaging and engagement across all channels.
  • Analyzed performance metrics and audience insights to optimize content strategy and drive continuous improvement in engagement and conversion rates.
  • Developed and executed content strategies to enhance brand visibility and increase follower engagement, resulting in a 50% growth in audience reach over one year.

Education

Bachelor of Arts - Merchandising And Marketing

Fashion Insititue of Design And Merchandising FIDM
Los Angeles, CA
03.2022

Skills

  • Social Media Management
  • Photo and Video Editing
  • Teamwork and Collaboration
  • Content Creation
  • Data Analysis (Google Analytics)
  • Web Development
  • Sales Techniques
  • Team Leadership

Languages

French
Native or Bilingual

Timeline

Social Media Manager

Buena Vista Creative
10.2023 - Current

Assistant Manager

AMI Paris
10.2022 - 10.2023

Sales Associate

Le Labo Fragrances
02.2022 - 10.2023

Content Director

Nate Garner
12.2020 - 02.2022

Bachelor of Arts - Merchandising And Marketing

Fashion Insititue of Design And Merchandising FIDM

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Kresimir Pavic